View source for It’s Good for You

'''It's Good for You''' is a small wood-fired pizza restaurant at 521 N. Sherman Ave. on the North Side. It opened on February 2, 2023<ref name="ct-2023-04-12-pO28">Huynh, K. (2023, April 12). "Fresh restaurant finds around Madison: 6 new spots to try now, plus 14 opening soon." ''The Capital Times''. p. O28. Newspapers.com images [https://www.newspapers.com/image/950102908/ 950102908], [https://www.newspapers.com/image/950102906/ 950102906].</ref>. The owners are Alessandro Monachello and Chris Guglielmo<ref name="mc-2024-05-09-its-good-for-you">Kalk Derby, S. (2024, May 9). [https://madison.com/life-entertainment/local/food-drink/article_e25da510-0c1c-11ef-9f1d-f3bbfd5fd242.html "Restaurant review: It's Good for You pizza is up there with Madison's best."] ''madison.com''.</ref>.

==History==
Monachello and Guglielmo had sold pizzas at farmers' markets and other events since 2016<ref name="ct-2023-04-12-pO28" />. Monachello, from Palermo, Sicily, had cooked at Osteria Papavero for 16 years; Guglielmo is a radiologist. For nearly three years from 2020 they had a stand at the Northside Farmers' Market on Sundays. The restaurant seats 20 inside and 40 with the patio; customers order at the counter<ref name="mc-2024-05-09-its-good-for-you" />.

==Pizza==
* Neapolitan-style 12-inch pizzas from a wood-fired oven<ref name="ct-2023-04-12-pO28" />, baked in about 90 seconds at 800 to 1,000 degrees<ref name="mc-2024-05-09-its-good-for-you" />.
* Pizzas in 2024 included the spinacina ('nduja, spinach, smoked gouda, goat cheese) and the tricolore (mozzarella, garlic spinach, cherry tomatoes, ricotta, king oyster mushrooms), for $14 to $22<ref name="mc-2024-05-09-its-good-for-you" />.
* The flour and tomatoes come from Italy (crushed San Marzano tomatoes for the sauce), the fior di latte mozzarella from Wisconsin<ref name="fox47-2026-06-04-its-good-for-you">Mallory, B. (2026, June 4). [https://fox47.com/news/local/its-good-for-you-madison-business-owners-share-philosophy-for-friendship-and-pizza "'It's good for you.' Madison business owners share philosophy for friendship and pizza."] ''FOX47 (WMSN)''.</ref><ref name="madmag-2026-08-11-its-good-for-you">Conklin, A. R. (2026, August 11). [https://www.channel3000.com/madison-magazine/simple-doesn-t-mean-boring-at-this-northside-pizzeria/article_ff9e5f6e-06e9-4bfb-8351-d95a8271951f.html "Simple doesn't mean boring at this northside pizzeria."] ''Madison Magazine''.</ref>.
* Monachello imported the 5,000-pound oven from Naples. A new trio of specialty pizzas rotates in every three weeks<ref name="madmag-2026-08-11-its-good-for-you" />.

==Trivia==
* The name comes from the first English phrase Monachello learned after moving from Sicily, "it's good for you", which he applied to everything<ref name="fox47-2026-06-04-its-good-for-you" />.
* The blue-tiled oven is labeled "THE MICROWAVE"<ref name="mc-2024-05-09-its-good-for-you" />.
* The partners nearly named the business "Mio Fratello"<ref name="mc-2024-05-09-its-good-for-you" />. In July 2021 they announced it under that name ("my brother"), at 521 N. Sherman Ave., to open by April 2022<ref name="mc-2021-07-17-mio-fratello">Kalk Derby, S. (2021, July 17). [https://madison.com/entertainment/dining/restaurants/article_48745743-58ce-537b-9b0c-1f2003f1ad24.html "Friends who met in a Madison sushi restaurant plan to open a pizzeria."] ''madison.com''.</ref>.

==Locations==
* 521 N. Sherman Ave. (February 2, 2023 to present).

==See also==
* [[Item:Q1270|It's Good for You in the Madison Pizza Wiki database]]

==Notes==
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