First Madco Inc. (Q544)
From Madison Pizza Wiki
company of Rocky Rococo's founders, which kept their southern Wisconsin stores after the 1988 sale
- First Madco
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | First Madco Inc. |
company of Rocky Rococo's founders, which kept their southern Wisconsin stores after the 1988 sale |
|
Statements
January 1988
2 references
Mosley and Brown's restaurants now are franchises of the company they founded.
1988
1 reference
Rocky's originators Wayne Mosley and Roger Brown own First Madco, which will now have 15 Rocky's.
January 1995
October 1995
13
January 1988
1 reference
Mosley and Brown were given control of the 10 Madison restaurants, which employ about 500, and three restaurants in La Crosse.
17
February 1992
15
July 1997
11
January 2009
8
April 2018
1 reference
Brown has his eight — two in La Crosse and six in Madison
0
20 December 2024
15
July 1997
1 reference
the two new restaurants are the 14th and 15th
9
October 1998
1 reference
4556 Monona Dr. '(8 other locations)'
500
January 1988
400
February 1992
300
January 2009
12,000,000
February 1992
10,000,000
January 2009
From about 2022 Roger Brown sold his remaining stores to long-time store managers; the last, on the Beltline, on 20 December 2024.
Rocky Rococo Corp. sued First Madco in Waukesha County on March 25, 2010, over whether the renewed franchise agreements kept First Madco's exclusive territory (Dane, Columbia, Iowa, Lafayette, Marquette, Richland, Sauk and Juneau counties). First Madco was spun off in 1987 with nine franchised restaurants in return for Rocky Rococo stock. "A dispute among friends" — Roger Brown.
Advertised its stores as "Rocky's in Madison" (rockysmadison.com) with weekly lunch specials such as the Motheroni Super Slice (2010) and a free Sunday State Journal with any whole pizza on football Sundays (2012).
Styled FMI, doing business as Rocky Rococo Restaurants, in 1992 (17 restaurants, 400 employees, $12 million sales); opened its 18th, the Tree Lane Party Pizzeria, in Aug. 1992.
Office c/o Donald Adkins, 5712 Odana Rd., in June 1994.
In 1995 First Madco recruited managers for Madison, Rockford, Ill., and the Wisconsin Dells from its 5712 Odana Rd. office, and in Oct. advertised 'over 20 years of quality in our hometown of Madison'.
2 references
In July 1997 First Madco (Wayne Mosley and Roger Brown) ran Rocky Rococo restaurants in Madison, Baraboo, La Crosse and Wisconsin Dells; Mosley said remodeling would 'keep us in business at least another 25 years or so'. Its 7952 Tree Lane license agent was Mosley.
May 1998 licenses (all agent Wayne Mosley): beer at 1618 W. Beltline, 4556 Monona Dr., 4002 E. Washington, 3001 N. Sherman, 4 West Towne Mall, 206 Westgate Mall and 651 State St.; liquor and beer at 7952 Tree Lane. About 225 Rocky Rococo pizzas made the 1,000-pound 'World's Largest Wisconsin Cheese Pizza' at the State Fair on Aug. 6, 1998.
