Rocky Rococo (1618 West Beltline Highway) (Q561)

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store at 1618 West Beltline Highway, Madison

Language	Label	Description	Also known as
English	Rocky Rococo (1618 West Beltline Highway)	store at 1618 West Beltline Highway, Madison

Statements

0 references

establishment type

0 references

2 references

City of Madison license list, May 1978 (WSJ, 24 May 1978, p. 55)

City of Madison license list, May 2026 (WSJ, 26 May 2026, p. B9)

1618 West Beltline Highway

2 references

City of Madison license list, May 1978 (WSJ, 24 May 1978, p. 55)

City of Madison license list, May 2026 (WSJ, 26 May 2026, p. B9)

unknown value

21 June 1976

24 May 1978

2 references

Fitness World advertisement, "1618 W. Beltline Hwy. Next to Treasure Island" (CT, 21 Jun 1976, p. 13)

City of Madison license list, May 1978 (WSJ, 24 May 1978, p. 55)

Fitness World (1618 West Beltline Highway)

0 references

R & W of Wisconsin, Inc.

May 1978

May 1980

2 references

City of Madison license list, May 1978 (WSJ, 24 May 1978, p. 55)

R & W of Wisconsin, Inc.; Roger Brown, Agent; 1618 W. Beltline Highway

City of Madison license list, May 1980 (WSJ, 7 May 1980, p. 37)

Midwest Pizza LLC

May 2025

2 references

City of Madison license list, May 2026 (WSJ, 26 May 2026, p. B9)

Midwest Pizza LLC dba Rocky Rococo Pizza, 1618 W Beltline Hwy

City of Madison license list, May 2025 (WSJ, 28 May 2025, p. B16)

First Madco Inc.

1 reference

City of Madison 1999–2000 alcohol license renewals, part 1: Beer Class A, Beer Class B (#41–63) and grocery Class A; Rocky Rococo (First Madco Inc., agent Wayne Mosley) at 1618 W. Beltline Hwy., 4556 Monona Dr., 4002 E. Wash… (CT, 26 May 1999, p. 6)

First Madco Inc.

1 reference

City of Madison license list, May 1995 (CT, 25 May 1995, p. 20)

First Madco Inc.

1 reference

City of Madison license list, May 1996 (CT, 27 May 1996, p. 5)

R & W of Wisconsin, Inc.

May 1986

1 reference

Legal notice: applications for the sale of beer and/or liquor (City of Madison, 1986–87) (WSJ, 1 May 1986, p. 30)

R & W of Wisconsin, Inc.

April 1982

1 reference

Legal notice: applications for the sale of beer and/or liquor (City of Madison, 1982–83) (WSJ, 29 Apr 1982, p. 34)

associated person

May 1978

May 1980

2 references

City of Madison license list, May 1978 (WSJ, 24 May 1978, p. 55)

City of Madison license list, May 1980 (WSJ, 7 May 1980, p. 37)

20 December 2024

1 reference

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

20 December 2024

1 reference

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

20 December 2024

1 reference

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

August 2024

1 reference

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

1998

1 reference

City of Madison license applications, June 2, 1998 (Ray Fisher, city clerk; published May 25–27) (CT, 26 May 1998, p. 4–5)

significant event

sale of business

20 December 2024

1 reference

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

sold the last restaurant he owns on Dec. 20

attested status

24 May 1978

1 reference

City of Madison license list, May 1978 (WSJ, 24 May 1978, p. 55)

3 August 1978

1 reference

Rocky Rococo advertisement listing five restaurants (WSJ, 3 Aug 1978, p. 16)

7 May 1980

1 reference

City of Madison license list, May 1980 (WSJ, 7 May 1980, p. 37)

15 April 2018

1 reference

Rocky Rococo leaves East Washington (WSJ, 15 Apr 2018, p. E5)

28 May 2025

1 reference

City of Madison license list, May 2025 (WSJ, 28 May 2025, p. B16)

26 May 2026

1 reference

City of Madison license list, May 2026 (WSJ, 26 May 2026, p. B9)

18 March 2020

1 reference

Rocky Rococo advertisement listing its five Madison-area stores (CT, 18 Mar 2020, p. O17)

28 May 2007

1 reference

City of Madison license renewal list, May 2007: Rocky Rococo (8 stores), Cafe Porta Alba, Casa Bianca, Pizza Pit, Urban Pizza Cafe, Pizza Di Roma, Pizza Hut, Unos, Roman Candle (CT, 28 May 2007, p. 4)

25 May 2000

1 reference

City of Madison license renewal applications, 2000–01 (pages 12–13) (CT, 25 May 2000, p. 12)

21 May 2002

1 reference

City of Madison license renewal applications, 2002–03 (pages 4–5) (CT, 21 May 2002, p. 4)

10 June 2003

1 reference

City of Madison license renewal applications, 2003–04 (pages 4–5) (CT, 10 Jun 2003, p. 4)

25 May 2004

1 reference

City of Madison license renewal applications, 2004–05 (pages 4–5) (CT, 25 May 2004, p. 4)

26 May 1999

1 reference

City of Madison 1999–2000 alcohol license renewals, part 1: Beer Class A, Beer Class B (#41–63) and grocery Class A; Rocky Rococo (First Madco Inc., agent Wayne Mosley) at 1618 W. Beltline Hwy., 4556 Monona Dr., 4002 E. Wash… (CT, 26 May 1999, p. 6)

19 June 1994

1 reference

Rocky Rococo hourly positions at 694 S. Whitney Way (273-1227), 1618 W. Beltline Hwy (251-0304) and 3001 N. Sherman Ave (244-3482), 'or send resume to: First Madco, Inc. dba Rocky Rococo Restaurants, c/o Donald Adkins, 571… (WSJ, 19 Jun 1994, p. 74)

1995

2 references

Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 639: Rocky Rococo display ad — 'Pan Style Pizza or Classic Thin', Wisconsin real cheese, city-wide delivery (limited area), pasta, lasagn… (phone book, 1995, p. 639)

Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 636: alphabetical listings Alley Oops (13 Atlas Ct.), Angelo's Pizzaria (5801 Monona Dr.), Buck's Pizza ('Pizza Is Our Only Product Since… (phone book, 1995, p. 636)

25 May 1995

1 reference

City of Madison license list, May 1995 (CT, 25 May 1995, p. 20)

6 August 1995

1 reference

Rocky Rococo hourly ad listing 694 S. Whitney Way 273-1227, 3001 N. Sherman 241-4423, 4002 E. Washington 241-8001, 1618 W. Beltline 251-0304, 4 West Towne Mall 829-2901; Pizza Extreme 'Due to our expansion, business has inc… (WSJ, 6 Aug 1995, p. 83)

31 August 1995

1 reference

Clubs: ComedySportz moves (CT, 31 Aug 1995, p. 61)

27 May 1996

1 reference

City of Madison license list, May 1996 (CT, 27 May 1996, p. 5)

1980

1 reference

Madison Yellow Pages, 1980 edition (Wisconsin Telephone Co.), 'Pizza' classification, p. 449: listings Pizza Oven (6016 Monona Dr. 222-8722; 1018 N. Sherman Ave. 244-0434), Pizza Pit (616 University Ave. 257-5825; Far Eas… (phone book, 1980, p. 449)

26 May 1998

1 reference

City of Madison license applications, June 2, 1998 (Ray Fisher, city clerk; published May 25–27) (CT, 26 May 1998, p. 4–5)

7 August 1998

1 reference

Help wanted: Sal's Pizzeria, Pizza Extreme, Pizza Pit, Pizzeria Uno (August 1998) (WSJ, 2 Aug 1998, p. 90)

6 October 1985

1 reference

Madison Area Dining Guide, Fall 1985 (WSJ, 6 Oct 1985, p. 140)

5 October 1986

1 reference

Madison Area Dining Guide, Fall 1986 (WSJ, 5 Oct 1986, p. 169)

1 May 1986

1 reference

Legal notice: applications for the sale of beer and/or liquor (City of Madison, 1986–87) (WSJ, 1 May 1986, p. 30)

29 April 1982

1 reference

Legal notice: applications for the sale of beer and/or liquor (City of Madison, 1982–83) (WSJ, 29 Apr 1982, p. 34)

Still open. In 2018 one of the top-performing stores in the Rocky's system.

2 references

Recollections of Andy Pohl (recollection, 28 Sep 2026)

Rocky Rococo leaves East Washington (WSJ, 15 Apr 2018, p. E5)

By Sept. 1995 the Capital Times calendar called it 'Rocky Rococo's Party Pizzeria, 1618 W. Beltline' and placed ComedySportz's Friday and Saturday improv shows there (the State Journal's listing put the same shows at 7952 Tree Lane).

1 reference

Clubs: ComedySportz moves (CT, 31 Aug 1995, p. 61)

251-0304

March 2020

1 reference

Rocky Rococo advertisement listing its five Madison-area stores (CT, 18 Mar 2020, p. O17)

251-0304

1 reference

Rocky Rococo hourly positions at 694 S. Whitney Way (273-1227), 1618 W. Beltline Hwy (251-0304) and 3001 N. Sherman Ave (244-3482), 'or send resume to: First Madco, Inc. dba Rocky Rococo Restaurants, c/o Donald Adkins, 571… (WSJ, 19 Jun 1994, p. 74)

251-0304

1 reference

Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 639: Rocky Rococo display ad — 'Pan Style Pizza or Classic Thin', Wisconsin real cheese, city-wide delivery (limited area), pasta, lasagn… (phone book, 1995, p. 639)

251-0304

1 reference

Rocky Rococo hourly ad listing 694 S. Whitney Way 273-1227, 3001 N. Sherman 241-4423, 4002 E. Washington 241-8001, 1618 W. Beltline 251-0304, 4 West Towne Mall 829-2901; Pizza Extreme 'Due to our expansion, business has inc… (WSJ, 6 Aug 1995, p. 83)

251-0304

1 reference

Madison Yellow Pages, 1980 edition (Wisconsin Telephone Co.), 'Pizza' classification, p. 449: listings Pizza Oven (6016 Monona Dr. 222-8722; 1018 N. Sherman Ave. 244-0434), Pizza Pit (616 University Ave. 257-5825; Far Eas… (phone book, 1980, p. 449)

251-0304

1 reference

Madison Area Dining Guide, Fall 1985 (WSJ, 6 Oct 1985, p. 140)

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