Edwardo's Natural Pizza Restaurant (6601 Mineral Point Road) (Q618)

From Madison Pizza Wiki
store at 6601 Mineral Point Road, Madison
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Edwardo's Natural Pizza Restaurant (6601 Mineral Point Road)
store at 6601 Mineral Point Road, Madison

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    "Didn't last here in the 1990s and early 2000s."
    'Calling it quits: Edwardo's Natural Pizza, the deep dish pizza place on Mineral Point Road, closed last month' (Oct. 24, 2002) — the Chicago chain (Bravo Restaurants) still had Milwaukee and Wauwatosa stores; 'the 2-inch high stuffed pizzas never took hold here'; a manager quit and 'things went kind of crazy'. Its equipment was auctioned in October 2003.
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    Kallio (1988): basil and oregano growing under lights and a display case of ingredients, signatures of the ~18-store chain, as is the stuffed pizza — the broccoli-walnut 'souffle' ($9.35, 9-inch) was heavy on salt and cheese, the thin crust crisp but 'cheesed out'; three small dining rooms, 30–40-minute weekend waits; 11 a.m.–11:30 p.m., to 12:30 a.m. Fri–Sat.
    Its 1988 help-wanted ads promised drivers they would 'Deliver Madison's most sought after pizza'.