Rocky Rococo (411 West Gilman Street) (Q554)
From Madison Pizza Wiki
store at 411 West Gilman Street, Madison
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Rocky Rococo (411 West Gilman Street) |
store at 411 West Gilman Street, Madison |
Statements
unknown value
2 references
May 1975
28 May 1975
25 May 1977
24 May 1978
3 August 1978
1980
6 October 1985
5 October 1986
1 May 1986
25 April 1974
14 October 1974
The first Rocky Rococo. Started with $15,000 and a beat-up pickup truck.
By fall 1974 it delivered (256-0600) and sponsored the Daily Cardinal's crossword ('Rocky Rococo Delivers the Crossword Puzzle'). In Aug. 1975 it sold whole pies, sandwiches, salads and Schlitz on tap, 11:30 a.m. to 1 a.m. (2 a.m. Fri.–Sat.), while 651 State sold slices.
Announced Feb. 1974: Brown's would close March 16 and become 'Rocky Roccoco, featuring deep pan pizza deluxe, by the slice, and delivering whole pizzas' — a white or whole-wheat pastry-style crust, self-service, slices 50¢ to 75¢; Brown's old owners kept a financial stake. Roger Brown: 'Possibly the last thing Madison needs is another pizza place.'
