Rocky Rococo (Q552)

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Revision as of 13:48, 29 September 2026 by Jacques (talk | contribs) (‎Changed an Item: Pizzapedia data load: add 25 statement(s))
pan-style pizza chain founded in Madison, Wisconsin, in 1974
  • Rocky Rococo's
  • Rocky's
  • Rocky Rococo Pan Style Pizza
Language Label Description Also known as
English
Rocky Rococo
pan-style pizza chain founded in Madison, Wisconsin, in 1974
  • Rocky Rococo's
  • Rocky's
  • Rocky Rococo Pan Style Pizza

Statements

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4 April 1974
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With a loan they bought a restaurant at 411 W. Gilman St. in downtown Madison and on April 4, 1974, opened for business.
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Jim Pederson, who was the face of Rocky Rococo on TV and the voice of Rocky's on radio for 40 years
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credits his wife, Patricia Charley, an employee at his original restaurant on Gilman Street, with creating Rocky's unique sausage
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Four years later, there were three more Madison stores and one in La Crosse.
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Today, there are six restaurants in Madison, two in La Crosse and three in Minneapolis.
43
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there are 43 Rocky Rococo restaurants in four states
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the Rocky Rococo Pan Style Pizza chain grew to 120 restaurants nationwide by 1988
41
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Co-owns 11 restaurants with co-founder Roger Brown. Eight are in Madison and three in La Crosse. Another 30 restaurants are part of the Rocky Rococo Corp.
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In all, there are 39 Rocky Rococo locations, all but two in Wisconsin
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There are now 30 Rocky's in Wisconsin, including in Milwaukee, Oconomowoc, Wausau and Appleton, plus one in Minnesota. Four remain in the Madison area.
The name came from a song on a record album; the founders met at the University of Illinois and chose Madison after touring Big Ten towns in 1973.