1960s (decade)

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In 1960 the first businesses with "pizzeria" or "pizza house" in their names appeared in the Madison papers: Philadora Pizzeria on South Park Street and Pizza King on State Street, alongside Carlo’s carry-out pizza. The 1960s also saw the start of several of Madison's longest-lived pizza places: Buck’s Pizza, The Pizza Oven and, at the end of the decade, Pizza Pit. Shakey's and Gargano's opened in 1964, and the national chain Pizza Hut arrived in 1968.

1960
  • April: Philadora Pizzeria advertises pizza and spaghetti, "carry outs our specialty", at 945 S. Park St.[1]
  • November–December: Pizza King holds its grand opening at 454 State St., "Madison's Newest Pizza House"[2][3]; Carlo’s, 435 State St., advertises "Carlo's Pizza Delivered To Your Room" in the Daily Cardinal[4].
  • George "Buck" Backus opens Buck’s Pizza on Cottage Grove Road[5].
1961
  • April–June: Phillip T. Clementi applies again for a beer license for the Philadora pizzeria; the Council grants beer licenses to two pizzerias in June[6][7][8].
  • August: Pizza King, 454 State St., wants a "young man to learn pizza baking"[9].
  • December: Phil-A-Dora Pizzeria moves to 933 Regent St.[10]
1962
  • March: George Backus is hired to manage concessions for the University of Wisconsin "W" Club[5].
1963
  • By September: the Capadona family's restaurant at Park and Regent, earlier Bunky’s, is called Pino’s[11].
  • September 9: Pizza-on-Wheels begins baking pizzas in three radio-dispatched trucks, from an office at 1330 Regent St.; see Pizza trucks[12].
1964
1965
  • April 27: Biagio Gargano, who runs a pizza shop at 435 State St., becomes a U.S. citizen; his brother Gino runs a restaurant at 535 State St.[21]
  • November: "Carlo's Back!" — Carlo’s reopens at 320 State St.[22]
1966
  • March 22: police use tear gas to flush burglars out of Gargano's Pizzeria, 435 State St.[23]
  • January: Paisan’s, 821 University Ave., advertises for a pizza-truck driver[24]; see Pizza trucks.
  • April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton[25].
  • September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"[26].
1967
  • February 2: the hotboxes are stolen from two delivery trucks of "Gargano's Pizza Parlor, 535 State St.", Gino Gargano's first restaurant[27].
  • April: a franchisee of the Pizza Hut chain applies for a beer license for a restaurant at 5439 University Ave.[28] The application is withdrawn[29].
1968
  • January: the Pizza Hut chain's first Madison restaurant is due to open at 2405 S. Park St.[30]
1969

See also

Notes

  1. ↑ (1960, April 29). "Philadora Pizzeria — Pizza, Spaghetti — Carry outs our specialty", 945 S. Park St. Wisconsin State Journal. p. 22. Newspapers.com image 397667390.
  2. ↑ (1960, December 10). Carlo's Pizza advertisement and "Announcing the Grand Opening of the Pizza King, 454 State St.". The Daily Cardinal. p. 6.
  3. ↑ (1960, December 14). "Grand Opening of Madison's Newest Pizza House! Pizza King", State St. Wisconsin State Journal. p. 32. Newspapers.com image 401086300.
  4. ↑ (1960, December 9). "Carlo's Pizza Delivered To Your Room", 435 State St., open till 1 a.m. The Daily Cardinal. p. 6.
  5. ↑ 5.0 5.1 Moe, D. (2010, June 8). "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success." madison.com.
  6. ↑ (1961, April 20). "Licenses Sought." The Capital Times. p. 1. Newspapers.com image 519847668.
  7. ↑ (1961, June 6). "Beer, Liquor Quota Boost Is Up for Hearing Tonight." The Capital Times. p. 1. Newspapers.com image 519284758.
  8. ↑ (1961, November 7). City Council license quotas; two beer tavern licenses granted to pizzerias in June. Wisconsin State Journal. p. 13. Newspapers.com image 398294476.
  9. ↑ (1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". Wisconsin State Journal. p. 18. Newspapers.com image 397673502.
  10. ↑ (1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". Wisconsin State Journal. p. 23. Newspapers.com image 401159545.
  11. ↑ (1963, September 2). Police news: a burglary at Pino's restaurant, 3 N. Park St., in which $80 in rolled coins was taken. Wisconsin State Journal. p. 2. Newspapers.com image 400568046.
  12. ↑ (1963, September 13). "Firm to Cook Pizzas On Way To Customers." The Capital Times. p. 6. Newspapers.com image 518733738.
  13. ↑ Schubert, S. (1984, January 15). "Good food and service are a tradition at Josie's." Wisconsin State Journal. p. 86. Newspapers.com image 402656445.
  14. ↑ (1964, April 4). Business opportunity: "Pizza restaurant—435 State St. ... See Mr. Caputo". Wisconsin State Journal. p. 17. Newspapers.com image 400576053.
  15. ↑ (1964, April 14). Windstorm damage, including siding torn off Carlo's Pizza Parlor, 435 State St. Wisconsin State Journal. p. 2. Newspapers.com image 400591633.
  16. ↑ (1964, March 28). "Now Open: The Pizza Hut." Wisconsin State Journal. p. 14. Newspapers.com images 400701303, 519526000.
  17. ↑ (1964, May 15). "Grand Opening! The Pizza Hut." Wisconsin State Journal. p. 30. Newspapers.com images 401063899, 520818150.
  18. ↑ (1964, May 18). Shakey's "Now Open" advertisement with menu. The Capital Times. p. 32. Newspapers.com image 520819163.
  19. ↑ (1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. The Capital Times. p. 36. Newspapers.com image 520821361.
  20. ↑ (1964, September 11). Gargano's Pizzeria "Now Open" advertisement, 437 State St. Wisconsin State Journal. p. 39. Newspapers.com image 397277939.
  21. ↑ (1965, April 27). Naturalization ceremony; Biagio Gargano operates a pizza shop at 435 State St., his brother Gino a restaurant at 535 State St. The Capital Times. p. 1. Newspapers.com image 519976155.
  22. ↑ (1965, November 4). "New Opening — Carlo's Back! — Pizza, BBQ Chicken, BBQ Ribs, Spaghetti — 320 State St.". The Daily Cardinal. p. 11.
  23. ↑ Staff), B. D. Z. T. C. T. (1966, March 22). "Tear Gas Is Used In State St. Siege." The Capital Times. p. 1. Newspapers.com image 519699302.
  24. ↑ (1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. The Capital Times. p. 22. Newspapers.com image 519603222.
  25. ↑ (1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". Wisconsin State Journal. p. 9. Newspapers.com image 402312203.
  26. ↑ (1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." The Capital Times. p. 40. Newspapers.com images 519582920, 401993375.
  27. ↑ (1967, February 3). "Pizza Truck Looter Gets Pies, Heater." The Capital Times. p. 1. Newspapers.com image 520021410.
  28. ↑ (1967, April 20). Liquor and beer license applications filed with the city clerk. Wisconsin State Journal. p. 37. Newspapers.com image 401928285.
  29. ↑ Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. The Capital Times. p. 20. Newspapers.com image 518673689.
  30. ↑ (1967, December 31). "Pizza Hut to Open Here About Jan. 15." Wisconsin State Journal. p. 22. Newspapers.com image 404707683.
  31. ↑ (1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. The Capital Times. p. 10. Newspapers.com image 521375378.
  32. ↑ (1969, September 8). Pizza Pit help-wanted advertisements. Wisconsin State Journal. p. 23–24. Seen in search results only; the page has not been read.
  33. ↑ (1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. Wisconsin State Journal. p. 35. Newspapers.com image 401149093.
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