1990s (decade)

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The 1990s brought a wave of new pizza delivery businesses, several of them started by people who had worked for older ones. The decade ended with the bankruptcy of Pizza Pit.

1990
  • May 15: the city's liquor license renewals carry five Pizza Huts, two Edwardo's (333 N. Bassett St. and 6601 Mineral Point Rd.), Pizzeria Uno, a liquor-licensed Pizza Pit in East Towne Mall, Showbiz Pizza Place and Tamarack II[1].
  • June–August: Pizzeria Uno and Pizza Pit sell box suppers at Concerts on the Square[2].
  • September: Angelo Fraboni reopens his former Colonial Inn, 5801 Monona Dr., as Angelo’s Pizzeria[3].
  • August: Tamarack II, 1300 S. Midvale Blvd., closes after nine years when its owner is refused a full bar[4].
  • December 14: Chez Michel, 7601 Mineral Point Rd., is to become a Pizzeria Uno in the spring[5].
1991
1992
  • February 12: a man with a knife robs the Little Caesar's at 6925 University Ave., Middleton[15].
  • April: the Capital Times counts 74 places to get pizza in the Madison area, among them 11 Pizza Pits, nine Rocky Rococos, seven Pizza Huts, six Domino's and two Pizzeria Unos[16].
  • May 21: Pizzeria Uno's west side restaurant is robbed at gunpoint[17].
  • June: Pizzeria Uno launches its "Plizzetta" thin-crust pizzas[18]; Rocky Rococo begins converting the Cinema Plus theater at 7952 Tree Lane into a "Party Pizzeria"[19].
  • July 17: Falbo Bros. is hiring drivers and pizza makers at 515 University Ave. two weeks before it opens[20].
  • August: Rocky Rococo's Party Pizzeria is open on Tree Lane[21].* September 28: Bill Stein, co-founder of Pizza Extreme, dies[22].
1993
  • January: Domino's has closed four of its five Madison-area stores and franchises the last, 2631 University Ave.[23]
  • March 25: Uncle Jim's Pizza, a delivery pizzeria, closes[24].
  • April 13: Falbo Bros. Pizzeria, Inc. is incorporated[25]; on May 1 Jay Rath gives the shop three stars[24].
  • April 18: Sandra Kallio reviews Rocky Rococo's Party Pizzeria on Tree Lane and pans Super Tom's on the Beltline[26].
  • May 26: the liquor license list carries Tamarack Pizza at 601 Langdon St.[27]
  • August 18: a dining guide lists Falbo Bros., Pizzeria Uno, Rozino's, Supreme Pizza, Edwardo's and two Shakey's[28].
1994
1995
  • The 1995 Ameritech Yellow Pages "Pizza" section runs seven pages: Pizza Hut's new one-number delivery (828-2828) with eleven area units, Pizza Pit with ten Madison-area stores, Rocky Rococo with ten, Little Caesars with eight plus two Kmart counters, and display ads from Gumby's, Edwardo's, Rozino's, Pavlov's, Angelo's, Supreme, Pizza Extreme, Gino's, Paisan's, Shakey's, The Pizza Oven ("Celebrating Our 33rd Year") and Super Tom's, now at 529 S. Park St.[34][35][36][37][38][39][40]
  • May: the city's license list names the year's licensed pizza places, among them eight Rocky Rococos, five Pizza Huts, two Edwardo's, Gino's, Piccolo Mondo, Pizzeria Uno, Rozino's, Shakey's and Chuck E. Cheese[41][42].
  • May 16: the council grants a beer license to Maddog's Pub & Pizzeria, a new sports bar at 620 University Ave. next to Bullwinkle's; by September it is open, with 14 taps and 10 a.m. hours on football Saturdays[43][44].
  • August: Pizza Extreme is hiring for its new second store at 2936 Fish Hatchery Rd.[45]; a Pizza Pit is inside the Dream Lanes bowling alley at 13 Atlas Ct., soon advertising as Alley Oops[46][47].
  • August: Old Chicago is licensed at 7202 Mineral Point Rd.[48]
  • August 16: the State Journal's student dining guide lists eight pizzerias; Supreme Pizza's Monroe Street store is no longer among them[49].
  • September: Falbo Bros. moves from 515 to 622 University Ave.[49][50]; ComedySportz moves its weekend improv shows to Rocky Rococo's Party Pizzeria[51].
  • October 4: Angelo Fraboni, founder of Angelo's Pizzeria, dies at 69[52].
  • October 31: armed robbery at the Rocky Rococo on South Whitney Way[53].
1996
  • January: a Little Caesars pizza station is hiring inside the Kmart at 3801 E. Washington Ave.[54]
  • February: Mad Dog's Sports Pub & Pizzeria at 620 University Ave. advertises a "full food menu by Falbo Bro's Pizza" and more than 60 beers[55].
  • March 16: the Tyson–Bruno fight is shown on closed circuit at Rocky Rococo's Party Pizzeria on Tree Lane[56].
  • May: the license list adds a Godfather's at 714 S. Gammon Rd., the old Shakey's West, and shows the four full-service Pizza Huts now under one corporation, Pizza Hut of Madison Inc.[57]
  • July 23–24: all six Madison-area Little Caesar's stores close overnight[58][59].
  • About November: Papa John's opens its first Madison store at 515 University Ave.[60]
  • Pizza Extreme opens its third store, on North Sherman Avenue[61]; the Fish Hatchery Road store dates from 1995[45].
  • By August: Gumby's has a second store at 310 S. Brearly St.[62]
  • August: Supreme Pizza, "Madison's Alternative Pizzeria", and Falbo Bros., "one of Madison's fastest growing pizzerias", are both hiring[63][62].
  • September 7 and November 9: Rocky Rococo's Party Pizzeria shows the Tyson–Seldon and Tyson–Holyfield fights on pay-per-view[64][65].
  • October: Pizzeria Uno's advertisements switch to the "UNO Chicago Bar & Grill" logo[66].
1997
  • February: with Domino's and Little Caesar's gone, "Pizza Pit rules this town", writes Samara Kalk[60].
  • February: Planet Pizza opens at 2433 University Ave.; Gumby's has moved four blocks west[67].
  • February 27: a jury convicts the gunman in the 1995 Rocky Rococo robbery, the last of the three[68].
  • May: the city license list carries five Pizza Huts, two Pizzeria Unos, Rocky Rococo's Party Pizzeria, Edwardo's, Rozino's, Shakey's, Chuck E. Cheese's, Maddog's Pub & Pizzeria and Old Chicago[69][70].
  • July 9: Rocky Rococo opens at Westgate Mall and closes its restaurants at 694 S. Whitney Way and 3730 University Ave.; a Baraboo store follows a week later[71][72]
  • August 15: Papa John's opens its third area store, in Middleton[73].
  • August 20: the Answer Book lists 17 pizzerias, among them Pizza Planet, Piece of the Pie Pizza, the Pizza Oven and three Pizza Extremes[74]; in the Readers' Choice Awards Pizza Hut, Pizzeria Uno, Pizza Extreme, Rocky Rococo's and Paisan's are the top five for pizza[75].
  • September: Sal's Pizzeria (But-Lo LLC, agent Gene Gowan) and Jerry's Subs & Pizza, 7475 Mineral Point Rd., apply for licenses; Sal's is granted on September 16[76][77].
  • October 27: Sal's Pizzeria opens at 313 State St.; it closes for two days the next week from exhaustion and a failed cooler[78][79].
  • November 4: Glass Nickel Pizza opens at 2049 Atwood Ave.[79]
  • November: the Urban Pizza Co. opens at 1501 Monroe St.[80]
  • December: The Monastery, Inc. (Peter Gargano) applies for a license as Pizzeria Bellini, 401 E. Washington Ave., which Biagio Gargano plans to open in February or March 1998[81][82].
  • December 7: the State Journal's Diner's Scorecard pits Sal's against the Urban Pizza Co. as Madison's best new pizzerias[83].
1998
  • January 6: the council grants The Monastery, Inc. a liquor license for Pizzeria Bellini, 401 E. Washington Ave.; the restaurant does not open until 1999[84].
  • January: as the Kohl Center opens, Tom Beach of Pizzeria Uno, vice president of the Greater State Street Business Association, hopes it will bring crowds to State Street's back door[85].
  • March 21: Samara Kalk reports that Nafi Elmazi is about to open Casa Bianca at 333 N. Bassett St., in the former Edwardo's space vacant for a year[86].
  • April: Domino's returns to Madison at 703 S. Gammon Rd.[87]; Jerry's Subs & Pizza and an A&W are open together at High Point Center, 7475 Mineral Point Rd.[88]
  • May 5: Food Share Day — Angelo's, Buck's Pizza, Edwardo's, Old Chicago, Pizza Pit and Uno West give a tenth of the day's tab to Dane County food pantries[89].
  • May 26: the city's license list carries 28 pizza-related entries, among them Sal's Pizzeria and Urban Pizza Co. for the first time, eight Rocky Rococos, three Pizza Pits and four Pizza Huts[90].
  • August 6: about 225 Rocky Rococo pizzas form the 1,000-pound "World's Largest Wisconsin Cheese Pizza" at the State Fair; the next day's State Journal reports record cheese prices, with Pizza Pit described as "a Madison chain of 47 restaurants"[91].
  • September 5–6: Papa John's, Old Chicago, DiGiorno, Pizzeria Uno, Pizza Pit and Pizza Extreme have booths at Taste of Madison[92].
  • September 13: Rocky Rococo advertises a "new location" at 1301 Regent St.[93]
  • October: Pavlov's Pizza is the last tenant left in a West Mifflin Street building that is to be redeveloped[94].
  • October 29: the Capital Times restaurant guide lists 14 pizzerias, counting 15 Dane County Pizza Huts, 21 Pizza Pits and nine Rocky Rococos[95][96].
1999

Notes

  1. ↑ (1990, May 15). City of Madison 1990–91 Class B liquor license renewals (reprinted May 18 p24 and May 19 p6): Pizza Pit, 78 East Towne Mall (Kerry P. Cook, agent Terry K. Voice); Edwardo's Natural Pizza Restaurant 333 N. Bassett St. (Erl …. Wisconsin State Journal. p. 22. Newspapers.com images 405195087, 405339396, 405340124.
  2. ↑ (1990, June 24). "Concerts on the Square box suppers." Wisconsin State Journal. p. 88. Newspapers.com images 405451984, 521663672.
  3. ↑ Rath, J. (1990, November 3). "Pizza place true to family tradition." The Capital Times. p. 39. Newspapers.com image 520343685.
  4. ↑ Riddle, J. (1990, September 1). "Dispute closes pizzeria." Wisconsin State Journal. p. 16. Newspapers.com image 405441029.
  5. ↑ Riddle, J. (1990, December 14). "Diners seek more pizza, less pizazz — Chez Michel to become pizzeria." Wisconsin State Journal. p. 1. Newspapers.com images 406899263, 406899275.
  6. ↑ Rath, J. (1991, May 18). Cheap Eats: Pagliais Pizza. The Capital Times. p. 33. Newspapers.com image 519954972.
  7. ↑ Moe, D. (2010, June 8). "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success." madison.com.
  8. ↑ Rath, J. (1991, October 26). "'Extreme' tastes familiar." The Capital Times. p. 28. Newspapers.com image 520380615.
  9. ↑ Rath, J. (1992, January 18). "Students love Gumby's." The Capital Times. p. 27. Newspapers.com image 521267260.
  10. ↑ (1991, January 11). "Winter Carnival events." The Capital Times. p. 32. Newspapers.com image 519975756.
  11. ↑ (1991, May 20). City of Madison 1991–92 Class B liquor license renewals (reprinted May 21 p7 and May 22 p27): Pizza Hut at 3059 E. Washington Ave., 2649 East Springs Dr., 4709 Verona Rd., 7440 Mineral Point Rd. and 662 State St.; Pizzeria …. Wisconsin State Journal. p. 6. Newspapers.com images 404281521, 404281684, 404282071.
  12. ↑ (1991, July 13). "Pizzeria Uno to open second location." Wisconsin State Journal. p. 16. Newspapers.com image 404280971.
  13. ↑ Beilke, D. (2010, October 20). "Boomer Bust." Madison Magazine.
  14. ↑ (1991, August 11). Pizza Extreme help-wanted advertisement (earliest found). Wisconsin State Journal. p. 85. Seen in search results only; the page has not been read.
  15. ↑ (1992, February 13). "Police seek man in pizzeria robbery." The Capital Times. p. 4. Newspapers.com images 521657183, 521657634.
  16. ↑ (1992, April 15). "Just the Facts." The Capital Times. p. 1. Newspapers.com images 520401464, 520401361.
  17. ↑ (1992, May 21). "Pizzeria robbery." Wisconsin State Journal. p. 14. Newspapers.com image 405884882.
  18. ↑ (1992, June 26). Pizzeria Uno: 'These thin crust pizzas are so good we had to give them their own name. They're called Plizzettas'; introductory special, free house or Caesar salad with any Plizzetta; State & Gorham 255-7722, 7601 Mineral …. Wisconsin State Journal. p. 44. Newspapers.com images 406427869, 521662057.
  19. ↑ Silver, J. D. (1992, June 26). "New Rococo's to offer pizza with a twist." The Capital Times. p. 11. Newspapers.com image 521661769.
  20. ↑ (1992, July 17). 'Drivers & pizzamakers — drivers need own car & insurance. Falbo Bros. Pizzeria, 515 University, 255-9090/256-0506' (also WSJ July 19 p77, July 20 p22, July 21 p24). The Capital Times. p. 17. Newspapers.com images 521661322, 406398279, 406399938, 406400590.
  21. ↑ (1992, August 14). Rocky Rococo: 'NOW OPEN! Rocky Rococo's Party Pizzeria (Mineral Point Rd. just east of Beltline). Restaurant open for lunch & dinner with full menu, plus two giant party rooms with movie theater screens for parties, meeting…. The Capital Times. p. 47. Newspapers.com image 521282813.
  22. ↑ (1992, September 29). "Stein, William L." The Capital Times. p. 28. Newspapers.com images 521269345, 406187507.
  23. ↑ (1993, January 14). "Last Domino's gets new owner." The Capital Times. p. 31. Newspapers.com image 521273773.
  24. ↑ 24.0 24.1 Rath, J. (1993, May 1). "Falbo Bros. really delivers: Its thick-crust pizza ranks near the top." The Capital Times. p. 38. Newspapers.com image 521422908.
  25. ↑ (1993, May 27). "Incorporations." Wisconsin State Journal. p. 49. Newspapers.com image 406411496.
  26. ↑ Kallio, S. (1993, April 18). "Pasta pales next to pepperoni pizza — But food secondary at family-oriented Rocky's restaurant." Wisconsin State Journal. p. 64. Newspapers.com image 406434481.
  27. ↑ (1993, May 26). City of Madison 1993–94 Class B liquor renewals (reprinted May 27 p45 and May 28 p22): Pizza Hut of East Madison (Roger J. Koehler) 3059 E. Washington Ave.; Pizza Hut of East Towne (Michael W. Peschel) 2649 East Springs Dr.…. Wisconsin State Journal. p. 9. Newspapers.com images 406410283, 406411448, 406411863.
  28. ↑ (1993, August 18). "Good dining spots — Pizza." Wisconsin State Journal. p. 93. Newspapers.com image 406358045.
  29. ↑ (1994, November 18). Domino's at 2631 University Ave. has closed; phone disconnected. Wisconsin State Journal. p. 23. Newspapers.com image 406431558.
  30. ↑ (1994, July 1). Notice of public hearing on liquor and beer license applications, July 1994. The Capital Times. p. 18. Newspapers.com image 519927365.
  31. ↑ Rath, J. (1994, March 4). "Pizza place stands up for comedy on west side." Wisconsin State Journal. p. 57. Newspapers.com images 406080907, 521440664.
  32. ↑ (1994, May 7). 'GRAND OPENING of PICCOLO MONDO Italian Pizzeria Restaurant — Featuring Pizza & Traditional Italian Entrees. Mon–Thurs 4–10, Fri & Sat 4–11, Sun 4–10. 5510 University Ave. (next to Peppino's) 233-2949' (also May 9 p16). Wisconsin State Journal. p. 20. Newspapers.com images 405992761, 405997491.
  33. ↑ Rath, J. (1994, September 3). "Pizza choices as varied as toppings." The Capital Times. p. 42. Newspapers.com image 521480603.
  34. ↑ (1995). Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 636: alphabetical listings Alley Oops (13 Atlas Ct.), Angelo's Pizzaria (5801 Monona Dr.), Buck's Pizza ('Pizza Is Our Only Product Since…. Madison telephone directory. p. 636.
  35. ↑ (1995). Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 637: Pizza Pit full-page ad — 'Free, fast & hot delivery (limited delivery areas)', featuring Pizza Twins (two pizzas, one price), Extra …. Madison telephone directory. p. 637.
  36. ↑ (1995). Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 638: Pizza Hut full-page ad (© 1995 Pizza Hut, Inc.) — 'At Your Place Or Ours! NOW! One number delivery service! 828-2828 — just call thi…. Madison telephone directory. p. 638.
  37. ↑ (1995). Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 639: Rocky Rococo display ad — 'Pan Style Pizza or Classic Thin', Wisconsin real cheese, city-wide delivery (limited area), pasta, lasagn…. Madison telephone directory. p. 639.
  38. ↑ (1995). Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 640: display ads — Gino's, 540 State St. ('5 blocks from the Capital'; fettucine Alfredo, stuffed pizza, veal Romano, bar; free delivery …. Madison telephone directory. p. 640.
  39. ↑ (1995). Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 641: display ads — Gumby's Pizza, 2433 University Av. (fast free delivery Sun–Wed 11–2 a.m., Thu–Sat 11–3:30 a.m.; wholewheat crust and e…. Madison telephone directory. p. 641.
  40. ↑ (1995). Ameritech PagesPlus Yellow Pages, Madison, 1995 edition, 'Pizza' classification, p. 642: Uno Chicago Bar & Grill ('Pizzeria Uno Chicago Bar & Grill, est. 1943' logo; 'Voted Madison's Best Restaurant For Pizza'; free deliv…. Madison telephone directory. p. 642.
  41. ↑ (1995, May 25). City of Madison license list, May 1995. The Capital Times. p. 20. Newspapers.com image 521522538. Seen in search results only; the page has not been read.
  42. ↑ (1995, May 25). "City of Madison liquor license applications, 1995–96 (continued)." The Capital Times. p. 21. Newspapers.com images 521522545, 521523329, 521523332, 521523750, 521523756.
  43. ↑ (1995, June 9). "Common Council proceedings, May 16, 1995." The Capital Times. p. 18. Newspapers.com image 519934105.
  44. ↑ (1995, September 21). "On the Town: Silver Eagle moves, Mad Dogs opens." Wisconsin State Journal. p. 58. Newspapers.com images 404460940, 521737336, 521737342.
  45. ↑ 45.0 45.1 (1995, August 6). Rocky Rococo hourly ad listing 694 S. Whitney Way 273-1227, 3001 N. Sherman 241-4423, 4002 E. Washington 241-8001, 1618 W. Beltline 251-0304, 4 West Towne Mall 829-2901; Pizza Extreme 'Due to our expansion, business has inc…. Wisconsin State Journal. p. 83. Newspapers.com image 404147221.
  46. ↑ (1995, August 24). 'BARTENDERS & COCKTAIL SERVERS… PIZZA MAKERS… Apply in person after 4:00 pm at: Dream Lanes Pizza Pit, 13 Atlas Ct.'; 'Rocky Rococo's Party Pizzeria is now hiring for its BANQUET/CATERING operations on the west side… 7952 …. Wisconsin State Journal. p. 38. Newspapers.com image 404460349.
  47. ↑ (1995, September 13). 'PIZZA MAKERS Part time, evenings & weekends. Excellent pay. Apply in person: Alley Oops' 13 Atlas Ct.'. Wisconsin State Journal. p. 46. Newspapers.com image 404471989.
  48. ↑ (1995, August 7). License notice, Wadsworth Old Chicago, 7202 Mineral Point Rd. The Capital Times. p. 16.
  49. ↑ 49.0 49.1 (1995, August 16). "Student dining guide 1995: Pizza." Wisconsin State Journal. p. 59. Newspapers.com images 404412582, 522634426.
  50. ↑ (1995, September 3). 'FALBO BROS. PIZZA IS EXPANDING' — assistant manager, delivery drivers, waitstaff, in-store help; 'Stop by at 622 University… ask for Jason or Tony', 255-9090 / 258-9198. Wisconsin State Journal. p. 88. Newspapers.com image 404441192.
  51. ↑ (1995, August 31). "Clubs: ComedySportz moves." The Capital Times. p. 61. Newspapers.com images 522641411, 404475566.
  52. ↑ Morgan, H. (1995, October 5). "Monona's Fraboni dies." Wisconsin State Journal. p. 17. Newspapers.com image 404149642.
  53. ↑ Brixey, E. (1997, June 7). "Man sentenced for 1995 Rocky Rococo's robbery." Wisconsin State Journal. p. 5. Newspapers.com images 402454522, 402454145.
  54. ↑ (1996, January 27). Help-wanted advertisement: management positions, Little Caesars Pizza Station at Kmart, 3801 E. Washington Ave. Wisconsin State Journal. p. 31. Newspapers.com image 397382278.
  55. ↑ (1996, February 29). "Mad Dog's Sports Pub & Pizzeria." Wisconsin State Journal. p. 65. Newspapers.com images 397261925, 521780802, 521766764.
  56. ↑ (1996, March 13). "Tyson vs. Bruno at Rocky's." Wisconsin State Journal. p. 12. Newspapers.com images 398412998, 397206069.
  57. ↑ (1996, May 27). City of Madison license list, May 1996. The Capital Times. p. 5. Newspapers.com image 522631770. Seen in search results only; the page has not been read.
  58. ↑ Hawkins, L. (1996, July 30). "Little Caesar's closes." Wisconsin State Journal. p. 16. Newspapers.com image 398441433.
  59. ↑ Ivey, M. (1996, September 12). "Franchisee sues Little Caesar's." The Capital Times. p. 3. Newspapers.com image 522283167.
  60. ↑ 60.0 60.1 Kalk, S. (1997, February 8). "Papa John's finds niche." The Capital Times. p. 40. Newspapers.com image 519930305.
  61. ↑ (1996, September 8). Pizza Extreme delivery-driver advertisement listing three stores. Wisconsin State Journal. p. 79. Newspapers.com image 406359778.
  62. ↑ 62.0 62.1 (1996, August 18). Gumby's help-wanted advertisement, 2433 University Ave. and 310 S. Brearly. Wisconsin State Journal. p. 83. Newspapers.com image 405452215.
  63. ↑ (1996, August 16). "Help wanted: Supreme Pizza, Alley Oops." Wisconsin State Journal. p. 30. Newspapers.com images 405447637, 522631319, 405449221.
  64. ↑ (1996, September 5). "Tyson–Seldon fight live at Rocky Rococo's." Wisconsin State Journal. p. 20. Newspapers.com images 406356564, 406356680.
  65. ↑ (1996, November 7). "Tyson–Holyfield fight live at Rocky Rococo's." Wisconsin State Journal. p. 18. Newspapers.com image 405310064.
  66. ↑ (1996, October 26). "Pizzeria Uno menu ad under the 'UNO Chicago Bar & Grill' logo." Wisconsin State Journal. p. 33. Newspapers.com images 405274262, 405275302.
  67. ↑ Kalk, S. (1997, March 1). Planet Pizza opens at 2433 University Ave.; Gumby's moves four blocks west. The Capital Times. p. 38. Newspapers.com image 519932637.
  68. ↑ Brixey, E. (1997, February 28). "Jury says 18-year-old was gunman — Man is third found guilty in robbery of pizzeria." Wisconsin State Journal. p. 1. Newspapers.com images 405274910, 405274890.
  69. ↑ (1997, May 27). City of Madison license list, May 1997. The Capital Times. p. 19. Newspapers.com image 522738530. Seen in search results only; the page has not been read.
  70. ↑ (1997, May 27). "City of Madison alcohol-license applications, 1997 (part 2)." The Capital Times. p. 20. Newspapers.com images 522738533, 522739551.
  71. ↑ (1997, July 9). "Rocky's pizza adds sites in Westgate, Baraboo." The Capital Times. p. 21. Newspapers.com image 523177023.
  72. ↑ Gribble, R. A. (1997, July 9). "Rocky's opens in Westgate, Baraboo — Madison chain closes pizzerias at two other locations in the city." Wisconsin State Journal. p. 19. Newspapers.com images 401921194, 401922351.
  73. ↑ Winter, E. (1997, August 15). Changes: Papa John's Pizza opens its third Madison-area restaurant, 6615 University Ave., Middleton. Wisconsin State Journal. p. 8. Newspapers.com image 401985772.
  74. ↑ (1997, August 20). "Answer Book restaurant guide: Pizza." Wisconsin State Journal. p. 103. Newspapers.com image 401951861.
  75. ↑ (1997, August 20). "Readers' Choice Awards 1997: Good Fat & Drink." Wisconsin State Journal. p. 66. Newspapers.com images 401949474, 522167119.
  76. ↑ (1997, September 2). "New liquor and beer license applications, September 1997." The Capital Times. p. 21. Newspapers.com images 522095235, 522095342.
  77. ↑ (1997, October 3). "Common Council proceedings, September 16, 1997." The Capital Times. p. 18. Newspapers.com image 522530999.
  78. ↑ Kalk, S. (1997, November 1). "It's New York-style pizza, and it's darn good eating." The Capital Times. p. 43. Newspapers.com image 522189660.
  79. ↑ 79.0 79.1 Kalk, S. (1997, November 8). "Sal's success almost too much for it to handle." The Capital Times. p. 41. Newspapers.com image 522191880.
  80. ↑ Wallmeyer, A. (2004, December 26). "Pizzas with pizzazz: Gourmet pizza places are proliferating." Wisconsin State Journal. p. 21. Newspapers.com images 406304963, 406304963, 406304975.
  81. ↑ (1997, December 1). "New liquor and beer license applications, December 1997." The Capital Times. p. 20. Newspapers.com images 522200722, 522201016, 522201373.
  82. ↑ Simms, P. (1997, December 17). "Gargano revives pizza business." Wisconsin State Journal. p. 19. Newspapers.com image 404475333.
  83. ↑ Becker, D. and Pizza), D. B. a. C. M. (1997, December 7). "Two pizzerias vie for best of Madison's best new eats." Wisconsin State Journal. p. 56. Newspapers.com image 401422712.
  84. ↑ (1998, January 9). "Common Council proceedings, Jan. 6, 1998." The Capital Times. p. 25. Newspapers.com image 522127840.
  85. ↑ (1998, January 16). "Kohl Center opening week: State Street merchants' hopes." The Capital Times. p. 6. Newspapers.com images 522129421, 522129650.
  86. ↑ Kalk, S. (1998, March 21). "Cheap Eats: Side Orders — Casa Bianca coming to Bassett Street." The Capital Times. p. 42. Newspapers.com image 521523586.
  87. ↑ (1998, April 29). Help-wanted advertisement: Domino's Pizza "now opening on the SW side of Madison", 703 S. Gammon Rd. Wisconsin State Journal. p. 26. Newspapers.com image 404524068.
  88. ↑ (1998, April 10). "Help wanted: Sal's Pizzeria; A&W and Jerry's Subs & Pizza." Wisconsin State Journal. p. 35. Newspapers.com images 404507675, 522549619, 404508633, 522549970.
  89. ↑ (1998, April 30). "Food Share 1998: dine out Tuesday, May 5." The Capital Times. p. 61. Newspapers.com image 523391830.
  90. ↑ (1998, May 26). "City of Madison license applications, June 2, 1998 (Ray Fisher, city clerk; published May 25–27)." The Capital Times. p. 4–5. Newspapers.com images 521509437, 521509449.
  91. ↑ Barrett, R. (1998, August 7). "Pizzerias swallow hard when they say cheese: competition has delayed passing on higher costs." Wisconsin State Journal. p. 1. Newspapers.com image 405216078.
  92. ↑ (1998, September 3). "Taste of Madison 1998 vendors." Wisconsin State Journal. p. 60. Newspapers.com images 405316674, 522192125, 405319537.
  93. ↑ (1998, September 13). "Rocky Rococo: New location!! Now hiring all positions — 1301 Regent Street." Wisconsin State Journal. p. 102. Newspapers.com image 405338771.
  94. ↑ Kalk, S. (1998, October 23). Don Hovde's West Mifflin Street project is short one Silver Dollar. The Capital Times. p. 1, 8A. Newspapers.com images 522540978, 522541391.
  95. ↑ (1998, October 29). "Pizzerias." The Capital Times. p. 113. Newspapers.com image 522544146.
  96. ↑ (1998, October 29). "Pizzerias (continued, 'Page 31')." The Capital Times. p. 114. Newspapers.com image 522544155.
  97. ↑ Kalk, S. (1999, April 8). Same pizza, new doghouse: Pavlov's to move to Williamson Street. Wisconsin State Journal. p. 52. Newspapers.com images 404457826, 521944173.
  98. ↑ Kalk, S. (1999, October 7). Pavlov's knows delays: Pavlov's Pizza reopens on Williamson Street. Wisconsin State Journal. p. 65. Newspapers.com images 401861394, 522183330.
  99. ↑ (1999, March 19). Pizza Pit: 'Madison's Most Award Winning Pizza! Free, fast & hot delivery from 21 convenient area locations'; coupon for a 14-inch large classic pizza with two toppings, expires March 31, 1999. Same page: Pizzeria Uno 'Uno…. Wisconsin State Journal. p. 19. Newspapers.com images 404513328, 522233590.
  100. ↑ (1999, April 26). "Pizzeria holdup." The Capital Times. p. 3. Newspapers.com image 521948093.
  101. ↑ Muckian, M. (1999, May 1). "Pizzeria Uno's variety proves to be great pace-setter." The Capital Times. p. 41. Newspapers.com image 521995621.
  102. ↑ (1999, May 26). City of Madison 1999–2000 alcohol license renewals, part 1: Beer Class A, Beer Class B (#41–63) and grocery Class A; Rocky Rococo (First Madco Inc., agent Wayne Mosley) at 1618 W. Beltline Hwy., 4556 Monona Dr., 4002 E. Wash…. The Capital Times. p. 6. Newspapers.com images 522006387, 522006852, 522007480.
  103. ↑ (1999, May 26). City of Madison 1999–2000 alcohol license renewals, part 2: Liquor & Beer Class B (#159–458): But-Lo LLC dba Sal's Pizzeria 313 State St.; First Madco Inc. dba Rocky Rococo 7952 Tree Ln.; Mineral Spirits Inc. dba Edwardo's N…. The Capital Times. p. 7. Newspapers.com images 522006391, 522007482.
  104. ↑ 104.0 104.1 104.2 Kalk, S. (1999, June 17). "Gila Monster bites dust; Cleveland's takes break." Wisconsin State Journal. p. 64. Newspapers.com image 404115636.
  105. ↑ Kalk, S. (1999, June 24). "Sal's vs. Casa Bianca: the great pizza lovers' debate." Wisconsin State Journal. p. 64. Newspapers.com image 404124226.
  106. ↑ Richgels, J. (2000, January 14). "Pizza Pit pursues recipe for survival." The Capital Times. p. 26. Newspapers.com image 522005689.
  107. ↑ 107.0 107.1 107.2 Kalk, S. (1999, August 26). Sal's listed for sale; Glass Nickel expands to west side. Wisconsin State Journal. p. 61. Newspapers.com images 402056959, 522664495.
  108. ↑ Kalk, S. (1999, October 21). "Wild Grains to fill Knickerbocker Place bakery void." Wisconsin State Journal. p. 64. Newspapers.com images 401929879, 401929898.
  109. ↑ (1999, October 28). "Rhythm Restaurant Guide 1999–2000: Pizzerias (1)." The Capital Times. p. 113. Newspapers.com image 522190911.
  110. ↑ (1999, October 28). "Rhythm Restaurant Guide 1999–2000: Pizzerias (2)." The Capital Times. p. 114. Newspapers.com image 522190918.
  111. ↑ (1999, October 28). "Rhythm Restaurant Guide 1999–2000: Pizzerias (3)." The Capital Times. p. 115. Newspapers.com image 522190922.
  112. ↑ (1999, December 9). Clock Tower Court merchants advertisement naming Rosati's Pizza. Wisconsin State Journal. p. 30. Newspapers.com image 398395983.
  113. ↑ (2019, December 4). Avanti's Italian Restaurant, Verona: opened by the Cerniglia family in 1999 in a Main Street building first built in the 1860s; 'the extensive pizza menu (featuring all housemade dough) is a customer favorite'. The Capital Times. p. O26. Newspapers.com image 617507928.