Rocky Rococo (411 West Gilman Street) (Q554)

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store at 411 West Gilman Street, Madison
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Rocky Rococo (411 West Gilman Street)
store at 411 West Gilman Street, Madison

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    research note
    The first Rocky Rococo. Started with $15,000 and a beat-up pickup truck.
    1 reference
    stated in
    Where food is fast, so is the growth (WSJ, 3 Feb 1985, p. 117)
    By fall 1974 it delivered (256-0600) and sponsored the Daily Cardinal's crossword ('Rocky Rococo Delivers the Crossword Puzzle'). In Aug. 1975 it sold whole pies, sandwiches, salads and Schlitz on tap, 11:30 a.m. to 1 a.m. (2 a.m. Fri.–Sat.), while 651 State sold slices.
    2 references
    stated in
    Rocky Rococo advertisements: "Rocky Rococo Delivers the Crossword Puzzle"; pan-style pizza, 411 W. Gilman, pickup, seating, delivery (DC, 15 Nov 1974, p. 14)
    stated in
    Rocky Rococo advertisement listing two locations, 411 W. Gilman and 651 State (DC, 26 Aug 1975, p. 26)
    Announced Feb. 1974: Brown's would close March 16 and become 'Rocky Roccoco, featuring deep pan pizza deluxe, by the slice, and delivering whole pizzas' — a white or whole-wheat pastry-style crust, self-service, slices 50¢ to 75¢; Brown's old owners kept a financial stake. Roger Brown: 'Possibly the last thing Madison needs is another pizza place.'
    1 reference
    stated in
    Plate lunches go; more pizza comes (DC, 27 Feb 1974, p. 1)
     
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