1970s (decade): Difference between revisions

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Add the 1970s research: Daily Cardinal contests, pizza trucks, Luigi's, West Side Pizza, licenses and reviews
Add Gargano's Pizza in the Pan, Pizza on Wheels and the 1975 Rocky Rococo stores
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===== 1973 =====
===== 1973 =====
* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.
* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.
* Pizza in the Pan: Biagio Gargano opens an upstairs dining room at [[Gargano’s Pizzeria|Gargano's]] for Sicilian-style pan pizza, later advertised as the first in Madison<ref name="dc-1975-07-25-p5">(1975, July 25). [https://search.library.wisc.edu/digital/APPSQ7XXWUS7QJ83/pages/AFERMLWDPDLHY78N Gargano's advertisement: Pizza in the Pan (1973) and sfinciuni, "the Peter Pan Pizza".] ''The Daily Cardinal''. p. 5.</ref><ref name="dc-1974-03-22-p9">Gourmet, S. S. (1974, March 22). [https://search.library.wisc.edu/digital/AQL3FLZNJLNSBH8B/pages/A4FDIVL4IWNX5L84 State Street Gourmet on Gargano's Pizza in the Pan.] ''The Daily Cardinal''. p. 9.</ref>.
* May: Pizza on Wheels, delivery from the Soupçon restaurant at 112 King St., holds its grand opening<ref name="dc-1973-05-07-p5">(1973, May 7). [https://search.library.wisc.edu/digital/ASSKB6H447GHRM9B/pages/ATFMVIJ2CV2Q6G8Y Advertisements for Gino's and for the grand opening of Pizza on Wheels, Soupcon, 112 King St.] ''The Daily Cardinal''. p. 5.</ref>.
* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>
* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>
* September: [[Luigi’s Pizza & Subs|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>
* September: [[Luigi’s Pizza & Subs|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>
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===== 1975 =====
===== 1975 =====
* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.
* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.
* July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice<ref name="dc-1975-07-25-p5" />.
* August: Rocky Rococo advertises two locations, 411 W. Gilman (whole pies, delivery) and 651 State (slices)<ref name="dc-1975-08-26-p26">(1975, August 26). [https://search.library.wisc.edu/digital/AS2LMKINXM4QYL8C/pages/AUSK37NE5B6BVQ8Y Rocky Rococo advertisement listing two locations, 411 W. Gilman and 651 State.] ''The Daily Cardinal''. p. 26.</ref>.
* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.
* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.
* Summer: the second Rocky Rococo opens at [[651 State Street|651 State St.]]<ref name="wsj-1982-04-04-p32" />
* Summer: the second Rocky Rococo opens at [[651 State Street|651 State St.]]<ref name="wsj-1982-04-04-p32" />

Revision as of 19:47, 25 October 2026

In the 1970s Pizza Pit spread across Madison, and Rocky Rococo opened downtown and grew to five restaurants. Pizza was delivered by truck — two companies baked it in the trucks on the way — and the student newspaper held an annual contest to judge the campus delivery pizzas (see Daily Cardinal pizza contests and Pizza trucks).

1970
  • January–February: Shakey's runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights[1][2].
  • May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from Pizza Hut of Madison[3].
  • June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team[4].
  • August: Mr. E's Pizza at Hilldale wants a truck driver[5].
  • October: "the new West side Pizza Oven" opens at 2616 Monroe St.[6].
1971
  • January: Barnaby's Family Inn holds its grand opening at 6613 Mineral Point Rd., near West Towne[7].
  • April: Pizza Pit advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central[8]. A 16-inch sausage pizza costs $3.30[9].
  • October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's[10].
  • November 3: the first Daily Cardinal pizza contest; Gargano's wins[11].
1972
  • August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, Gino's, K.C.'s, Pizza Oven and Pizza Pit[12].
  • November 15: Gargano's wins the second Cardinal contest[13].
1973
  • Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison[14].
  • Pizza in the Pan: Biagio Gargano opens an upstairs dining room at Gargano's for Sicilian-style pan pizza, later advertised as the first in Madison[15][16].
  • May: Pizza on Wheels, delivery from the Soupçon restaurant at 112 King St., holds its grand opening[17].
  • April: West Side Pizza hires at 2616 Monroe St.[18]
  • September: Luigi's, 462 State St., sells pizza by the slice, cheese 30¢[19]. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.[20]
  • December: Gino's wins the third Cardinal contest[21].
1974
  • March 16: Brown's Restaurant, 411 W. Gilman St., closes after 36 years[22].
  • April 4: the first Rocky Rococo opens in its place[14]. By late April a large slice with sausage costs 80¢ at lunch[23].
  • October: "newcomer Rocky Rococo" wins the fourth Cardinal contest[24].
1975
  • April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"[25].
  • July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice[15].
  • August: Rocky Rococo advertises two locations, 411 W. Gilman (whole pies, delivery) and 651 State (slices)[26].
  • May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's[27].
  • Summer: the second Rocky Rococo opens at 651 State St.[14]
  • November: Rocky Rococo (pan) and Pizza Pit (thin crust) win the Cardinal contest[28].
1976
  • April 10–11: Pizza Hut holds the grand opening of its East Washington Avenue restaurant, 3059 E. Washington Ave.[29]
1977
1978
1979

Notes

  1. ↑ (1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). Wisconsin State Journal. p. 68. Newspapers.com image 396497934.
  2. ↑ (1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). Wisconsin State Journal. p. 25. Newspapers.com image 396539861.
  3. ↑ (1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. Wisconsin State Journal. p. 23. Newspapers.com image 396874370.
  4. ↑ (1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. The Capital Times. p. 21. Newspapers.com image 520706538.
  5. ↑ (1970, August 7). Mr. E's Pizza, Hilldale, advertises for a part-time truck driver. Wisconsin State Journal. p. 22. Newspapers.com image 396678866.
  6. ↑ (1970, October 17). "The new West side Pizza Oven" advertises for drivers and inside help, 2616 Monroe St. or 6016 Monona Dr. Wisconsin State Journal. p. 18. Newspapers.com image 396603608.
  7. ↑ (1971, January 11). Barnaby's Family Inn grand-opening advertisement, 6613 Mineral Point Rd. Wisconsin State Journal. p. 7. Newspapers.com image 396380557.
  8. ↑ (1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". Wisconsin State Journal. p. 4. Newspapers.com image 405149832.
  9. ↑ (1971, April 19). "Buy one! Get one free." Wisconsin State Journal. p. 8. Newspapers.com image 402428924.
  10. ↑ Gourmet, S. S. (1971, October 28). State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's. The Daily Cardinal. p. 4.
  11. ↑ Anchovy, W. J. (1971, November 5). "Promises, promises: First annual pizza contest." The Daily Cardinal. p. 9.
  12. ↑ (1972, August 21). Madison Telephone Guide, Fall Registration Issue: "Pizza places". The Daily Cardinal. p. 40.
  13. ↑ McCue, M. (1972, November 17). Second Annual Cardinal Pizza Delivery Competition. The Daily Cardinal. p. 15.
  14. ↑ 14.0 14.1 14.2 Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." Wisconsin State Journal. p. 32. Newspapers.com image 404415972.
  15. ↑ 15.0 15.1 (1975, July 25). Gargano's advertisement: Pizza in the Pan (1973) and sfinciuni, "the Peter Pan Pizza". The Daily Cardinal. p. 5.
  16. ↑ Gourmet, S. S. (1974, March 22). State Street Gourmet on Gargano's Pizza in the Pan. The Daily Cardinal. p. 9.
  17. ↑ (1973, May 7). Advertisements for Gino's and for the grand opening of Pizza on Wheels, Soupcon, 112 King St. The Daily Cardinal. p. 5.
  18. ↑ (1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. Wisconsin State Journal. p. 43. Newspapers.com image 405652534.
  19. ↑ (1973, September 14). Luigi's pizza-by-the-slice advertisement. The Daily Cardinal. p. 10.
  20. ↑ (1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. The Capital Times. p. 10. Newspapers.com image 519574381.
  21. ↑ Staff, A. S. M. o. t. C. (1973, December 7). "As the pizza turns..." The Daily Cardinal. p. 21.
  22. ↑ LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." The Capital Times. p. 9. Newspapers.com image 521389573.
  23. ↑ Gourmet, S. S. (1974, April 25). State Street Gourmet on pan pizza at Pino's and Rocky Rococo. The Daily Cardinal. p. 8.
  24. ↑ Calhoun, H. (1974, October 14). "Pizza hits the pits; Rocky wins by default." The Daily Cardinal. p. 11.
  25. ↑ Ramsay, C. (1975, April 28). "Luigi's pizza unionizes, but owner may close." The Daily Cardinal. p. 2.
  26. ↑ (1975, August 26). Rocky Rococo advertisement listing two locations, 411 W. Gilman and 651 State. The Daily Cardinal. p. 26.
  27. ↑ (1975, May 28). City of Madison license list, May 1975. Wisconsin State Journal. p. 35.
  28. ↑ (1975, November 4). "Searching for the pie in the sky." The Daily Cardinal. p. 1.
  29. ↑ (1976, April 11). Pizza Hut grand-opening advertisement: "New East Location, 3059 East Washington Ave.". Wisconsin State Journal. p. 80. Newspapers.com image 402296564.
  30. ↑ (1978, August 3). Rocky Rococo advertisement listing five restaurants. Wisconsin State Journal. p. 16. Newspapers.com image 400945917.
  31. ↑ (1978, November 27). Help-wanted advertisement, Pizza Oven, 1018 Sherman Ave. Wisconsin State Journal. p. 27. Newspapers.com image 396372866.
  32. ↑ Troller, S. (2009, September 27). "Extreme foresight for local pizza chain." Wisconsin State Journal. p. 52. Newspapers.com image 407707812.
  33. ↑ Campbell, G. (1979, December 2). "Grotto thrives on established tradition." Wisconsin State Journal. p. 104. Newspapers.com image 401346848.
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