1970s (decade): Difference between revisions

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Add the 1970s research: Daily Cardinal contests, pizza trucks, Luigi's, West Side Pizza, licenses and reviews
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In the 1970s [[Pizza Pit]] spread across Madison, and [[Rocky Rococo]] opened downtown and grew to five restaurants.
In the 1970s [[Pizza Pit]] spread across Madison, and [[Rocky Rococo]] opened downtown and grew to five restaurants. Pizza was delivered by truck — two companies baked it in the trucks on the way — and the student newspaper held an annual contest to judge the campus delivery pizzas (see [[Daily Cardinal pizza contests]] and [[Pizza trucks]]).


===== 1970 =====
===== 1970 =====
* January–February: [[Shakey’s Pizza Parlor|Shakey's]] runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights<ref name="wsj-1970-01-11-p68">(1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). ''Wisconsin State Journal''. p. 68. Newspapers.com image [https://www.newspapers.com/image/396497934/ 396497934].</ref><ref name="wsj-1970-02-14-p25">(1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). ''Wisconsin State Journal''. p. 25. Newspapers.com image [https://www.newspapers.com/image/396539861/ 396539861].</ref>.
* May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from [[Pizza Hut]] of Madison<ref name="wsj-1970-05-20-p23">(1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/396874370/ 396874370].</ref>.
* June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team<ref name="ct-1970-06-12-p21">(1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. ''The Capital Times''. p. 21. Newspapers.com image [https://www.newspapers.com/image/520706538/ 520706538].</ref>.
* August: Mr. E's Pizza at Hilldale wants a truck driver<ref name="wsj-1970-08-07-p22">(1970, August 7). Mr. E's Pizza, Hilldale, advertises for a part-time truck driver. ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/396678866/ 396678866].</ref>.
* October: "the new West side Pizza Oven" opens at [[2616 Monroe Street|2616 Monroe St.]]<ref name="wsj-1970-10-17-p18">(1970, October 17). "The new West side Pizza Oven" advertises for drivers and inside help, 2616 Monroe St. or 6016 Monona Dr. ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/396603608/ 396603608].</ref>.


===== 1971 =====
===== 1971 =====
* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.
* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.
* October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's<ref name="dc-1971-10-28-p4">Gourmet, S. S. (1971, October 28). [https://search.library.wisc.edu/digital/AZDG5OTEDZORWN8R/pages/A22KWYDBZHPROL87 State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's.] ''The Daily Cardinal''. p. 4.</ref>.
* November 3: the first Daily Cardinal pizza contest; [[Gargano’s Pizzeria|Gargano's]] wins<ref name="dc-1971-11-05-p9">Anchovy, W. J. (1971, November 5). [https://search.library.wisc.edu/digital/A42WIS6HQWPSI48D/pages/ALQCYDOMULMDO78Q "Promises, promises: First annual pizza contest."] ''The Daily Cardinal''. p. 9.</ref>.


===== 1972 =====
===== 1972 =====
* August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, [[Gino’s|Gino's]], K.C.'s, Pizza Oven and Pizza Pit<ref name="dc-1972-08-21-p40">(1972, August 21). [https://search.library.wisc.edu/digital/ARQ74HR23M66BP9A/pages/A6FGZN6KRTOXHA9E Madison Telephone Guide, Fall Registration Issue: "Pizza places".] ''The Daily Cardinal''. p. 40.</ref>.
* November 15: Gargano's wins the second Cardinal contest<ref name="dc-1972-11-17-p15">McCue, M. (1972, November 17). [https://search.library.wisc.edu/digital/AB4O7PJUOZ22W28Q/pages/A5ITJXL5DAAWFI83 Second Annual Cardinal Pizza Delivery Competition.] ''The Daily Cardinal''. p. 15.</ref>.


===== 1973 =====
===== 1973 =====
* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.
* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.
* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>
* September: [[Luigi’s Pizza & Subs|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>
* December: Gino's wins the third Cardinal contest<ref name="dc-1973-12-07-p21">Staff, A. S. M. o. t. C. (1973, December 7). [https://search.library.wisc.edu/digital/AYT6JBSLU7SDSN8J/pages/A7BIB6V4NSEQ529E "As the pizza turns..."] ''The Daily Cardinal''. p. 21.</ref>.


===== 1974 =====
===== 1974 =====
* March 16: Brown's Restaurant, [[411 West Gilman Street|411 W. Gilman St.]], closes after 36 years<ref name="ct-1974-03-16-p9">LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521389573/ 521389573].</ref>.
* March 16: Brown's Restaurant, [[411 West Gilman Street|411 W. Gilman St.]], closes after 36 years<ref name="ct-1974-03-16-p9">LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521389573/ 521389573].</ref>.
* April 4: the first [[Rocky Rococo]] opens in its place<ref name="wsj-1982-04-04-p32" />.
* April 4: the first [[Rocky Rococo]] opens in its place<ref name="wsj-1982-04-04-p32" />. By late April a large slice with sausage costs 80¢ at lunch<ref name="dc-1974-04-25-p8">Gourmet, S. S. (1974, April 25). [https://search.library.wisc.edu/digital/A36YVM6NIUNY2Q86/pages/AOEPORDK2JZ5VL9A State Street Gourmet on pan pizza at Pino's and Rocky Rococo.] ''The Daily Cardinal''. p. 8.</ref>.
* October: "newcomer Rocky Rococo" wins the fourth Cardinal contest<ref name="dc-1974-10-14-p11">Calhoun, H. (1974, October 14). [https://search.library.wisc.edu/digital/AUAUB2N7IUYMQS9C/pages/AZFRDN3FZSSQKA8O "Pizza hits the Rocky."] ''The Daily Cardinal''. p. 11.</ref>.


===== 1975 =====
===== 1975 =====
* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.
* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.
* Summer: the second Rocky Rococo opens at [[651 State Street|651 State St.]]<ref name="wsj-1982-04-04-p32" />
* Summer: the second Rocky Rococo opens at [[651 State Street|651 State St.]]<ref name="wsj-1982-04-04-p32" />
* November: Rocky Rococo (pan) and Pizza Pit (thin crust) win the Cardinal contest<ref name="dc-1975-11-04-p1">(1975, November 4). [https://search.library.wisc.edu/digital/AFKR5452RGMKXO8M/pages/A6N32XJ63HHHL38M "Searching for the pie in the sky."] ''The Daily Cardinal''. p. 1.</ref>.


===== 1976 =====
===== 1976 =====
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===== 1979 =====
===== 1979 =====
* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.
* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.
* December: the Diner's Scorecard reviews [[The Grotto]], 636 State St., after 31 years<ref name="wsj-1979-12-02-p104">Campbell, G. (1979, December 2). "Grotto thrives on established tradition." ''Wisconsin State Journal''. p. 104. Newspapers.com image [https://www.newspapers.com/image/401346848/ 401346848].</ref>.


==Notes==
==Notes==
<references />
<references />

Revision as of 16:05, 25 October 2026

In the 1970s Pizza Pit spread across Madison, and Rocky Rococo opened downtown and grew to five restaurants. Pizza was delivered by truck — two companies baked it in the trucks on the way — and the student newspaper held an annual contest to judge the campus delivery pizzas (see Daily Cardinal pizza contests and Pizza trucks).

1970
  • January–February: Shakey's runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights[1][2].
  • May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from Pizza Hut of Madison[3].
  • June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team[4].
  • August: Mr. E's Pizza at Hilldale wants a truck driver[5].
  • October: "the new West side Pizza Oven" opens at 2616 Monroe St.[6].
1971
  • April: Pizza Pit advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central[7]. A 16-inch sausage pizza costs $3.30[8].
  • October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's[9].
  • November 3: the first Daily Cardinal pizza contest; Gargano's wins[10].
1972
  • August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, Gino's, K.C.'s, Pizza Oven and Pizza Pit[11].
  • November 15: Gargano's wins the second Cardinal contest[12].
1973
  • Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison[13].
  • April: West Side Pizza hires at 2616 Monroe St.[14]
  • September: Luigi's, 462 State St., sells pizza by the slice, cheese 30¢[15]. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.[16]
  • December: Gino's wins the third Cardinal contest[17].
1974
  • March 16: Brown's Restaurant, 411 W. Gilman St., closes after 36 years[18].
  • April 4: the first Rocky Rococo opens in its place[13]. By late April a large slice with sausage costs 80¢ at lunch[19].
  • October: "newcomer Rocky Rococo" wins the fourth Cardinal contest[20].
1975
  • April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"[21].
  • May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's[22].
  • Summer: the second Rocky Rococo opens at 651 State St.[13]
  • November: Rocky Rococo (pan) and Pizza Pit (thin crust) win the Cardinal contest[23].
1976
1977
1978
1979

Notes

  1. ↑ (1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). Wisconsin State Journal. p. 68. Newspapers.com image 396497934.
  2. ↑ (1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). Wisconsin State Journal. p. 25. Newspapers.com image 396539861.
  3. ↑ (1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. Wisconsin State Journal. p. 23. Newspapers.com image 396874370.
  4. ↑ (1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. The Capital Times. p. 21. Newspapers.com image 520706538.
  5. ↑ (1970, August 7). Mr. E's Pizza, Hilldale, advertises for a part-time truck driver. Wisconsin State Journal. p. 22. Newspapers.com image 396678866.
  6. ↑ (1970, October 17). "The new West side Pizza Oven" advertises for drivers and inside help, 2616 Monroe St. or 6016 Monona Dr. Wisconsin State Journal. p. 18. Newspapers.com image 396603608.
  7. ↑ (1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". Wisconsin State Journal. p. 4. Newspapers.com image 405149832.
  8. ↑ (1971, April 19). "Buy one! Get one free." Wisconsin State Journal. p. 8. Newspapers.com image 402428924.
  9. ↑ Gourmet, S. S. (1971, October 28). State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's. The Daily Cardinal. p. 4.
  10. ↑ Anchovy, W. J. (1971, November 5). "Promises, promises: First annual pizza contest." The Daily Cardinal. p. 9.
  11. ↑ (1972, August 21). Madison Telephone Guide, Fall Registration Issue: "Pizza places". The Daily Cardinal. p. 40.
  12. ↑ McCue, M. (1972, November 17). Second Annual Cardinal Pizza Delivery Competition. The Daily Cardinal. p. 15.
  13. ↑ 13.0 13.1 13.2 Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." Wisconsin State Journal. p. 32. Newspapers.com image 404415972.
  14. ↑ (1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. Wisconsin State Journal. p. 43. Newspapers.com image 405652534.
  15. ↑ (1973, September 14). Luigi's pizza-by-the-slice advertisement. The Daily Cardinal. p. 10.
  16. ↑ (1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. The Capital Times. p. 10. Newspapers.com image 519574381.
  17. ↑ Staff, A. S. M. o. t. C. (1973, December 7). "As the pizza turns..." The Daily Cardinal. p. 21.
  18. ↑ LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." The Capital Times. p. 9. Newspapers.com image 521389573.
  19. ↑ Gourmet, S. S. (1974, April 25). State Street Gourmet on pan pizza at Pino's and Rocky Rococo. The Daily Cardinal. p. 8.
  20. ↑ Calhoun, H. (1974, October 14). "Pizza hits the Rocky." The Daily Cardinal. p. 11.
  21. ↑ Ramsay, C. (1975, April 28). "Luigi's pizza unionizes, but owner may close." The Daily Cardinal. p. 2.
  22. ↑ (1975, May 28). City of Madison license list, May 1975. Wisconsin State Journal. p. 35.
  23. ↑ (1975, November 4). "Searching for the pie in the sky." The Daily Cardinal. p. 1.
  24. ↑ (1978, August 3). Rocky Rococo advertisement listing five restaurants. Wisconsin State Journal. p. 16. Newspapers.com image 400945917.
  25. ↑ (1978, November 27). Help-wanted advertisement, Pizza Oven, 1018 Sherman Ave. Wisconsin State Journal. p. 27. Newspapers.com image 396372866.
  26. ↑ Troller, S. (2009, September 27). "Extreme foresight for local pizza chain." Wisconsin State Journal. p. 52. Newspapers.com image 407707812.
  27. ↑ Campbell, G. (1979, December 2). "Grotto thrives on established tradition." Wisconsin State Journal. p. 104. Newspapers.com image 401346848.
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