Rocky Rococo (Q552): Difference between revisions

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point in time: 2016
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point in time: 2018
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Property / research note
 
The Westgate store and the mall food-court counters closed in 2017, and Party Pizzeria East in May 2018, leaving the Madison stores at Monona Drive, Prairie Lakes, Regent Street, Tree Lane and the West Beltline.
Property / research note: The Westgate store and the mall food-court counters closed in 2017, and Party Pizzeria East in May 2018, leaving the Madison stores at Monona Drive, Prairie Lakes, Regent Street, Tree Lane and the West Beltline. / rank
 
Normal rank
Property / research note: The Westgate store and the mall food-court counters closed in 2017, and Party Pizzeria East in May 2018, leaving the Madison stores at Monona Drive, Prairie Lakes, Regent Street, Tree Lane and the West Beltline. / reference
 

Revision as of 13:44, 21 October 2026

pan-style pizza chain founded in Madison, Wisconsin, in 1974
  • Rocky Rococo's
  • Rocky's
  • Rocky Rococo Pan Style Pizza
Language Label Description Also known as
English
Rocky Rococo
pan-style pizza chain founded in Madison, Wisconsin, in 1974
  • Rocky Rococo's
  • Rocky's
  • Rocky Rococo Pan Style Pizza

Statements

0 references
4 April 1974
1 reference
With a loan they bought a restaurant at 411 W. Gilman St. in downtown Madison and on April 4, 1974, opened for business.
1 reference
Jim Pederson, who was the face of Rocky Rococo on TV and the voice of Rocky's on radio for 40 years
1 reference
credits his wife, Patricia Charley, an employee at his original restaurant on Gilman Street, with creating Rocky's unique sausage
1 reference
Four years later, there were three more Madison stores and one in La Crosse.
1 reference
Today, there are six restaurants in Madison, two in La Crosse and three in Minneapolis.
43
1 reference
there are 43 Rocky Rococo restaurants in four states
1 reference
the Rocky Rococo Pan Style Pizza chain grew to 120 restaurants nationwide by 1988
41
1 reference
Co-owns 11 restaurants with co-founder Roger Brown. Eight are in Madison and three in La Crosse. Another 30 restaurants are part of the Rocky Rococo Corp.
1 reference
In all, there are 39 Rocky Rococo locations, all but two in Wisconsin
31
1 reference
There are now 30 Rocky's in Wisconsin, including in Milwaukee, Oconomowoc, Wausau and Appleton, plus one in Minnesota. Four remain in the Madison area.
1 reference
39 locations; headquarters in Oconomowoc; president Trey Hester
The name came from a song on a record album; the founders met at the University of Illinois and chose Madison after touring Big Ten towns in 1973.
The sauce is sold in grocery shops in 15-ounce jars. A heart-shaped pizza is sold for St. Valentine's Day, one of the busiest days of the year.
A 2024 Capital Times review of Fabiola's says Roger Brown and Pat Charley founded Rocky Rococo in 1974; Brown's own account (State Journal, December 2024) names Wayne Mosley as co-founder and Charley as an early employee who created the sausage.
Roger Brown still owned five Madison-area and two La Crosse Rocky Rococo stores in June 2021.
The Westgate store and the mall food-court counters closed in 2017, and Party Pizzeria East in May 2018, leaving the Madison stores at Monona Drive, Prairie Lakes, Regent Street, Tree Lane and the West Beltline.