Rocky Rococo (Q552): Difference between revisions

Newer edit →

@@ Property / instance of @@
+brand
@@ Property / instance of: brand / rank @@
+Normal rank
@@ Property / inception @@
+April 1974Timestamp +1974-04-04T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 day
Before 0
After 0
-Timestamp
++1974-04-04T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+day
 Before
 After
@@ Property / inception: 4 April 1974 / rank @@
+Normal rank
@@ Property / inception: 4 April 1974 / qualifier @@
+date basis: later account
@@ Property / inception: 4 April 1974 / reference @@
+stated in: Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)
quotation: With a loan they bought a restaurant at 411 W. Gilman St. in downtown Madison and on April 4, 1974, opened for business.
@@ Property / locality @@
+Madison
@@ Property / locality: Madison / rank @@
+Normal rank
@@ Property / locality: Madison / reference @@
+stated in: Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)
@@ Property / founded by @@
+Roger Brown
@@ Property / founded by: Roger Brown / rank @@
+Normal rank
@@ Property / founded by: Roger Brown / reference @@
+stated in: Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin' (CT, 16 Mar 1974, p. 9)
@@ Property / founded by: Roger Brown / reference @@
+stated in: Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)
@@ Property / founded by @@
+Wayne Mosley
@@ Property / founded by: Wayne Mosley / rank @@
+Normal rank
@@ Property / founded by: Wayne Mosley / reference @@
+stated in: Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin' (CT, 16 Mar 1974, p. 9)
@@ Property / founded by: Wayne Mosley / reference @@
+stated in: Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)
@@ Property / pizza style @@
+pan style
@@ Property / pizza style: pan style / rank @@
+Normal rank
@@ Property / pizza style: pan style / reference @@
+stated in: Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin' (CT, 16 Mar 1974, p. 9)
quotation: It will serve "pan pizza."
@@ Property / pizza style: pan style / reference @@
+stated in: Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)
@@ Property / signature product @@
+pan pizza by the slice
@@ Property / signature product: pan pizza by the slice / rank @@
+Normal rank
@@ Property / signature product: pan pizza by the slice / reference @@
+stated in: Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)
quotation: It all comes down to selling pizza by the slice and using unusually good sausage.
@@ Property / associated person @@
+Jim Pederson
@@ Property / associated person: Jim Pederson / rank @@
+Normal rank
@@ Property / associated person: Jim Pederson / qualifier @@
+role: spokesperson
@@ Property / associated person: Jim Pederson / qualifier @@
+end time: 2016Timestamp +2016-00-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 year
Before 0
After 0
-Timestamp
++2016-00-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+year
 Before
 After
@@ Property / associated person: Jim Pederson / reference @@
+stated in: Rocky Rococo leaves East Washington (WSJ, 15 Apr 2018, p. E5)
quotation: Jim Pederson, who was the face of Rocky Rococo on TV and the voice of Rocky's on radio for 40 years
@@ Property / associated person @@
+Pat Charley
@@ Property / associated person: Pat Charley / rank @@
+Normal rank
@@ Property / associated person: Pat Charley / qualifier @@
+role: employee
@@ Property / associated person: Pat Charley / reference @@
+stated in: Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)
quotation: credits his wife, Patricia Charley, an employee at his original restaurant on Gilman Street, with creating Rocky's unique sausage
@@ Property / number of stores @@
+Amount 5
Unit 1
 Amount
 Unit
@@ Property / number of stores: 5 / rank @@
+Normal rank
@@ Property / number of stores: 5 / qualifier @@
+point in time: August 1978Timestamp +1978-08-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++1978-08-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 5 / qualifier @@
+scope: Madison-area stores
@@ Property / number of stores: 5 / reference @@
+stated in: Rocky Rococo advertisement listing five restaurants (WSJ, 3 Aug 1978, p. 16)
quotation: I got five diffrint restaurants
@@ Property / number of stores @@
+Amount 6
Unit 1
 Amount
 Unit
@@ Property / number of stores: 6 / rank @@
+Normal rank
@@ Property / number of stores: 6 / qualifier @@
+point in time: 1979Timestamp +1979-00-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 year
Before 0
After 0
-Timestamp
++1979-00-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+year
 Before
 After
@@ Property / number of stores: 6 / qualifier @@
+scope: all stores
@@ Property / number of stores: 6 / qualifier @@
+date basis: later account
@@ Property / number of stores: 6 / reference @@
+stated in: Rocky Rococo founders reached their initial goal (WSJ, 14 Jan 1988, p. 13)
quotation: Four years later, there were three more Madison stores and one in La Crosse.
@@ Property / number of stores @@
+Amount 11
Unit 1
 Amount
 Unit
@@ Property / number of stores: 11 / rank @@
+Normal rank
@@ Property / number of stores: 11 / qualifier @@
+point in time: April 1982Timestamp +1982-04-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++1982-04-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 11 / qualifier @@
+scope: all stores
@@ Property / number of stores: 11 / reference @@
+stated in: Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)
quotation: Today, there are six restaurants in Madison, two in La Crosse and three in Minneapolis.
@@ Property / number of stores @@
+Amount 6
Unit 1
 Amount
 Unit
@@ Property / number of stores: 6 / rank @@
+Normal rank
@@ Property / number of stores: 6 / qualifier @@
+point in time: April 1982Timestamp +1982-04-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++1982-04-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 6 / qualifier @@
+scope: Madison-area stores
@@ Property / number of stores: 6 / reference @@
+stated in: Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)
@@ Property / number of stores @@
+Amount 43
Unit 1
 Amount
 Unit
@@ Property / number of stores: 43 / rank @@
+Normal rank
@@ Property / number of stores: 43 / qualifier @@
+point in time: February 1985Timestamp +1985-02-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++1985-02-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 43 / qualifier @@
+scope: all stores
@@ Property / number of stores: 43 / reference @@
+stated in: Where food is fast, so is the growth (WSJ, 3 Feb 1985, p. 117)
quotation: there are 43 Rocky Rococo restaurants in four states
@@ Property / number of stores @@
+Amount 10
Unit 1
 Amount
 Unit
@@ Property / number of stores: 10 / rank @@
+Normal rank
@@ Property / number of stores: 10 / qualifier @@
+point in time: January 1988Timestamp +1988-01-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++1988-01-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 10 / qualifier @@
+scope: Madison-area stores
@@ Property / number of stores: 10 / reference @@
+stated in: Founders sell their stake in Rocky Rococo (front page) (WSJ, 14 Jan 1988, p. 1)
@@ Property / number of stores @@
+Amount 120
Unit 1
 Amount
 Unit
@@ Property / number of stores: 120 / rank @@
+Normal rank
@@ Property / number of stores: 120 / qualifier @@
+point in time: 1988Timestamp +1988-00-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 year
Before 0
After 0
-Timestamp
++1988-00-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+year
 Before
 After
@@ Property / number of stores: 120 / qualifier @@
+scope: all stores
@@ Property / number of stores: 120 / reference @@
+stated in: A big slice of success (WSJ, 27 Feb 1992, p. 39–40)
quotation: the Rocky Rococo Pan Style Pizza chain grew to 120 restaurants nationwide by 1988
@@ Property / number of stores @@
+Amount 125
Unit 1
 Amount
 Unit
@@ Property / number of stores: 125 / rank @@
+Normal rank
@@ Property / number of stores: 125 / qualifier @@
+scope: all stores
@@ Property / number of stores: 125 / qualifier @@
+date basis: later account
@@ Property / number of stores: 125 / reference @@
+stated in: Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)
quotation: At its height, there were 125 stores from Spokane, Washington, to Puerto Rico.
@@ Property / number of stores @@
+Amount 41
Unit 1
 Amount
 Unit
@@ Property / number of stores: 41 / rank @@
+Normal rank
@@ Property / number of stores: 41 / qualifier @@
+point in time: January 2009Timestamp +2009-01-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++2009-01-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 41 / qualifier @@
+scope: all stores
@@ Property / number of stores: 41 / reference @@
+stated in: Rocky's weathering tough year in pizza trade (WSJ, 4 Jan 2009, p. 13)
quotation: Co-owns 11 restaurants with co-founder Roger Brown. Eight are in Madison and three in La Crosse. Another 30 restaurants are part of the Rocky Rococo Corp.
@@ Property / number of stores @@
+Amount 8
Unit 1
 Amount
 Unit
@@ Property / number of stores: 8 / rank @@
+Normal rank
@@ Property / number of stores: 8 / qualifier @@
+point in time: January 2009Timestamp +2009-01-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++2009-01-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 8 / qualifier @@
+scope: Madison-area stores
@@ Property / number of stores: 8 / reference @@
+stated in: Rocky's weathering tough year in pizza trade (WSJ, 4 Jan 2009, p. 13)
@@ Property / number of stores @@
+Amount 39
Unit 1
 Amount
 Unit
@@ Property / number of stores: 39 / rank @@
+Normal rank
@@ Property / number of stores: 39 / qualifier @@
+point in time: April 2018Timestamp +2018-04-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++2018-04-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 39 / qualifier @@
+scope: all stores
@@ Property / number of stores: 39 / reference @@
+stated in: Rocky Rococo leaves East Washington (WSJ, 15 Apr 2018, p. E5)
quotation: In all, there are 39 Rocky Rococo locations, all but two in Wisconsin
@@ Property / number of stores @@
+Amount 31
Unit 1
 Amount
 Unit
@@ Property / number of stores: 31 / rank @@
+Normal rank
@@ Property / number of stores: 31 / qualifier @@
+point in time: December 2024Timestamp +2024-12-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++2024-12-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 31 / qualifier @@
+scope: all stores
@@ Property / number of stores: 31 / reference @@
+stated in: Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)
quotation: There are now 30 Rocky's in Wisconsin, including in Milwaukee, Oconomowoc, Wausau and Appleton, plus one in Minnesota. Four remain in the Madison area.
@@ Property / number of stores @@
+Amount 4
Unit 1
 Amount
 Unit
@@ Property / number of stores: 4 / rank @@
+Normal rank
@@ Property / number of stores: 4 / qualifier @@
+point in time: December 2024Timestamp +2024-12-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 month
Before 0
After 0
-Timestamp
++2024-12-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+month
 Before
 After
@@ Property / number of stores: 4 / qualifier @@
+scope: Madison-area stores
@@ Property / number of stores: 4 / reference @@
+stated in: Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)
@@ Property / significant event @@
+start of franchising
@@ Property / significant event: start of franchising / rank @@
+Normal rank
@@ Property / significant event: start of franchising / qualifier @@
+point in time: 1982Timestamp +1982-00-00T00:00:00Z
Timezone +00:00
Calendar Gregorian
Precision 1 year
Before 0
After 0
-Timestamp
++1982-00-00T00:00:00Z
-Timezone
++00:00
-Calendar
+Gregorian
-Precision
+year
 Before
 After
@@ Property / significant event: start of franchising / qualifier @@
+date basis: planned date
@@ Property / significant event: start of franchising / reference @@
+stated in: Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)
quotation: Later this spring they expect to enter a new phase of growth when they become licensed to franchise in Wisconsin.
@@ Property / significant event @@
+Sale of Rocky Rococo by its founders (1988)
+Normal rank
+stated in: Founders sell their stake in Rocky Rococo (front page) (WSJ, 14 Jan 1988, p. 1)
@@ Property / research note @@
+The name came from a song on a record album; the founders met at the University of Illinois and chose Madison after touring Big Ten towns in 1973.
+Normal rank
+stated in: Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)

Revision as of 13:48, 29 September 2026

pan-style pizza chain founded in Madison, Wisconsin, in 1974

Rocky Rococo's
Rocky's
Rocky Rococo Pan Style Pizza

Language	Label	Description	Also known as
English	Rocky Rococo	pan-style pizza chain founded in Madison, Wisconsin, in 1974	Rocky Rococo's Rocky's Rocky Rococo Pan Style Pizza

Statements

0 references

4 April 1974

1 reference

Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)

quotation

With a loan they bought a restaurant at 411 W. Gilman St. in downtown Madison and on April 4, 1974, opened for business.

locality

Madison

1 reference

stated in

Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)

founded by

Roger Brown

2 references

stated in

Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin' (CT, 16 Mar 1974, p. 9)

stated in

Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)

Wayne Mosley

2 references

stated in

Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin' (CT, 16 Mar 1974, p. 9)

stated in

Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)

pizza style

pan style

2 references

stated in

Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin' (CT, 16 Mar 1974, p. 9)

quotation

It will serve "pan pizza."

stated in

Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)

signature product

pan pizza by the slice

1 reference

stated in

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

quotation

It all comes down to selling pizza by the slice and using unusually good sausage.

2016

1 reference

stated in

Rocky Rococo leaves East Washington (WSJ, 15 Apr 2018, p. E5)

quotation

Jim Pederson, who was the face of Rocky Rococo on TV and the voice of Rocky's on radio for 40 years

1 reference

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

quotation

credits his wife, Patricia Charley, an employee at his original restaurant on Gilman Street, with creating Rocky's unique sausage

5

August 1978

1 reference

Rocky Rococo advertisement listing five restaurants (WSJ, 3 Aug 1978, p. 16)

quotation

I got five diffrint restaurants

6

1979

1 reference

Rocky Rococo founders reached their initial goal (WSJ, 14 Jan 1988, p. 13)

quotation

Four years later, there were three more Madison stores and one in La Crosse.

11

April 1982

1 reference

Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)

quotation

Today, there are six restaurants in Madison, two in La Crosse and three in Minneapolis.

6

April 1982

1 reference

Through pizza's thick and thin, Rocky Rococo Corp. pans out (WSJ, 4 Apr 1982, p. 32)

43

February 1985

1 reference

Where food is fast, so is the growth (WSJ, 3 Feb 1985, p. 117)

quotation

there are 43 Rocky Rococo restaurants in four states

10

January 1988

1 reference

Founders sell their stake in Rocky Rococo (front page) (WSJ, 14 Jan 1988, p. 1)

120

1988

1 reference

A big slice of success (WSJ, 27 Feb 1992, p. 39–40)

quotation

the Rocky Rococo Pan Style Pizza chain grew to 120 restaurants nationwide by 1988

125

1 reference

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

quotation

At its height, there were 125 stores from Spokane, Washington, to Puerto Rico.

41

January 2009

1 reference

Rocky's weathering tough year in pizza trade (WSJ, 4 Jan 2009, p. 13)

quotation

Co-owns 11 restaurants with co-founder Roger Brown. Eight are in Madison and three in La Crosse. Another 30 restaurants are part of the Rocky Rococo Corp.

8

January 2009

1 reference

Rocky's weathering tough year in pizza trade (WSJ, 4 Jan 2009, p. 13)

39

April 2018

1 reference

Rocky Rococo leaves East Washington (WSJ, 15 Apr 2018, p. E5)

quotation

In all, there are 39 Rocky Rococo locations, all but two in Wisconsin

31

December 2024

1 reference

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

quotation

There are now 30 Rocky's in Wisconsin, including in Milwaukee, Oconomowoc, Wausau and Appleton, plus one in Minnesota. Four remain in the Madison area.

4

December 2024

1 reference

Roger Brown sells his last restaurant after co-founding the company in 1974 (WSJ, 27 Dec 2024, p. A1, A6)

significant event

start of franchising

point in time

1982