1970s (decade): Difference between revisions

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Add Mike's Fine Food (1973), Villa Piazza (1977) and Pino's (1971–79)
Add Doug's Pizza Shop (1970, 1972) and Midvale Plaza Pizza (1978–79)
 
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===== 1970 =====
===== 1970 =====
* January–February: [[Shakey’s Pizza Parlor|Shakey's]] runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights<ref name="wsj-1970-01-11-p68">(1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). ''Wisconsin State Journal''. p. 68. Newspapers.com image [https://www.newspapers.com/image/396497934/ 396497934].</ref><ref name="wsj-1970-02-14-p25">(1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). ''Wisconsin State Journal''. p. 25. Newspapers.com image [https://www.newspapers.com/image/396539861/ 396539861].</ref>.
* January–February: [[Shakey’s Pizza Parlor|Shakey's]] runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights<ref name="wsj-1970-01-11-p68">(1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). ''Wisconsin State Journal''. p. 68. Newspapers.com image [https://www.newspapers.com/image/396497934/ 396497934].</ref><ref name="wsj-1970-02-14-p25">(1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). ''Wisconsin State Journal''. p. 25. Newspapers.com image [https://www.newspapers.com/image/396539861/ 396539861].</ref>.
* April: a wedding notice names a co-owner of [[Doug’s Pizza Shop|Doug's Pizza]], in Midvale Plaza<ref name="wsj-1970-04-08-p13">(1970, April 8). Wedding announcement: the bridegroom, Russell Lee O'Kane, a 1969 graduate of Madison Area Technical College, 'is co-owner of Doug's Pizza'. Also in The Capital Times the same day (p. 35, image 519584445). ''Wisconsin State Journal''. p. 13. Newspapers.com image [https://www.newspapers.com/image/396875353/ 396875353].</ref>.
* May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from [[Pizza Hut]] of Madison<ref name="wsj-1970-05-20-p23">(1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/396874370/ 396874370].</ref>.
* May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from [[Pizza Hut]] of Madison<ref name="wsj-1970-05-20-p23">(1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/396874370/ 396874370].</ref>.
* June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team<ref name="ct-1970-06-12-p21">(1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. ''The Capital Times''. p. 21. Newspapers.com image [https://www.newspapers.com/image/520706538/ 520706538].</ref>.
* June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team<ref name="ct-1970-06-12-p21">(1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. ''The Capital Times''. p. 21. Newspapers.com image [https://www.newspapers.com/image/520706538/ 520706538].</ref>.
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===== 1972 =====
===== 1972 =====
* August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, [[Gino’s|Gino's]], K.C.'s, Pizza Oven and Pizza Pit<ref name="dc-1972-08-21-p40">(1972, August 21). [https://search.library.wisc.edu/digital/ARQ74HR23M66BP9A/pages/A6FGZN6KRTOXHA9E Madison Telephone Guide, Fall Registration Issue: "Pizza places".] ''The Daily Cardinal''. p. 40.</ref>.
* August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, [[Gino’s|Gino's]], K.C.'s, Pizza Oven and Pizza Pit<ref name="dc-1972-08-21-p40">(1972, August 21). [https://search.library.wisc.edu/digital/ARQ74HR23M66BP9A/pages/A6FGZN6KRTOXHA9E Madison Telephone Guide, Fall Registration Issue: "Pizza places".] ''The Daily Cardinal''. p. 40.</ref>.
* October: Doug's Pizza is one of the "present merchants" of the Midvale Plaza shopping center, with the IGA Foodliner, Bergmans Pharmacy and Baskin-Robbins<ref name="wsj-1972-10-14-p3">(1972, October 14). Midvale Plaza Shopping Center advertisement (Midvale Blvd. between Mineral Point Rd. and Tokay Blvd.): The Captain's Chair opening in November; Midvale Hobby Shop in new and expanded quarters; 'Present Merchants': Bergmans …. ''Wisconsin State Journal''. p. 3. Newspapers.com image [https://www.newspapers.com/image/401207632/ 401207632].</ref>.
* November 15: Gargano's wins the second Cardinal contest<ref name="dc-1972-11-17-p15">McCue, M. (1972, November 17). [https://search.library.wisc.edu/digital/AB4O7PJUOZ22W28Q/pages/A5ITJXL5DAAWFI83 Second Annual Cardinal Pizza Delivery Competition.] ''The Daily Cardinal''. p. 15.</ref>.
* November 15: Gargano's wins the second Cardinal contest<ref name="dc-1972-11-17-p15">McCue, M. (1972, November 17). [https://search.library.wisc.edu/digital/AB4O7PJUOZ22W28Q/pages/A5ITJXL5DAAWFI83 Second Annual Cardinal Pizza Delivery Competition.] ''The Daily Cardinal''. p. 15.</ref>.


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===== 1978 =====
===== 1978 =====
* May–October: a west-side carryout using the pizza shop's later number, 238-5588, is advertised for sale, first because the owner is retiring and then "due to poor health"<ref name="wsj-1978-05-31-p52">(1978, May 31). Business Opportunities: 'FAST FOOD CARRYOUT — Madison's most unique business in excellent west side location, low overhead, completely equipped. $17,500, terms available to right party. Owner retiring. 238-5588 or 231-2773…. ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/401249306/ 401249306].</ref><ref name="wsj-1978-09-26-p41">(1978, September 26). Business Opportunities: 'MUST SELL due to poor health. Unique carryout food operation in excellent westside location. Low overhead. Terms available. Completely equipped. Under $16,000. 238-5588, 231-2773.' Ran in both pape…. ''Wisconsin State Journal''. p. 41. Newspapers.com image [https://www.newspapers.com/image/400998317/ 400998317].</ref>. See [[Midvale Plaza Pizza]].
* August: Rocky Rococo has five restaurants<ref name="wsj-1978-08-03-p16">(1978, August 3). Rocky Rococo advertisement listing five restaurants. ''Wisconsin State Journal''. p. 16. Newspapers.com image [https://www.newspapers.com/image/400945917/ 400945917].</ref>.
* August: Rocky Rococo has five restaurants<ref name="wsj-1978-08-03-p16">(1978, August 3). Rocky Rococo advertisement listing five restaurants. ''Wisconsin State Journal''. p. 16. Newspapers.com image [https://www.newspapers.com/image/400945917/ 400945917].</ref>.
* November: [[The Pizza Oven]] is found for the first time at [[1018 North Sherman Avenue|1018 N. Sherman Ave.]]<ref name="wsj-1978-11-27-p27">(1978, November 27). Help-wanted advertisement, Pizza Oven, 1018 Sherman Ave. ''Wisconsin State Journal''. p. 27. Newspapers.com image [https://www.newspapers.com/image/396372866/ 396372866].</ref>
* November: [[The Pizza Oven]] is found for the first time at [[1018 North Sherman Avenue|1018 N. Sherman Ave.]]<ref name="wsj-1978-11-27-p27">(1978, November 27). Help-wanted advertisement, Pizza Oven, 1018 Sherman Ave. ''Wisconsin State Journal''. p. 27. Newspapers.com image [https://www.newspapers.com/image/396372866/ 396372866].</ref>
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* Winter 1978–79: [[Gino’s|Gino's]] introduces its trademarked "Stuffed Pizza®"<ref name="ct-1979-02-22-p56">(1979, February 22). Gino's "Stuffed Pizza®" advertisement. ''The Capital Times''. p. 56. Newspapers.com image [https://www.newspapers.com/image/520029613/ 520029613].</ref><ref name="ct-1979-05-17-p81">(1979, May 17). "That's a Pizza?" ''The Capital Times''. p. 81. Newspapers.com image [https://www.newspapers.com/image/519894785/ 519894785]. Sponsored content.</ref>.
* Winter 1978–79: [[Gino’s|Gino's]] introduces its trademarked "Stuffed Pizza®"<ref name="ct-1979-02-22-p56">(1979, February 22). Gino's "Stuffed Pizza®" advertisement. ''The Capital Times''. p. 56. Newspapers.com image [https://www.newspapers.com/image/520029613/ 520029613].</ref><ref name="ct-1979-05-17-p81">(1979, May 17). "That's a Pizza?" ''The Capital Times''. p. 81. Newspapers.com image [https://www.newspapers.com/image/519894785/ 519894785]. Sponsored content.</ref>.
* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.
* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.
* August–September: "[[Midvale Plaza Pizza]] (by IGA)", 523 S. Midvale Blvd., advertises a Friday beer-batter fish dinner for $1.95<ref name="wsj-1979-08-10-p29">(1979, August 10). "Fish Special." ''Wisconsin State Journal''. p. 29. Newspapers.com image [https://www.newspapers.com/image/405533514/ 405533514].</ref>.
* December: the Diner's Scorecard reviews [[The Grotto]], 636 State St., after 31 years<ref name="wsj-1979-12-02-p104">Campbell, G. (1979, December 2). "Grotto thrives on established tradition." ''Wisconsin State Journal''. p. 104. Newspapers.com image [https://www.newspapers.com/image/401346848/ 401346848].</ref>.
* December: the Diner's Scorecard reviews [[The Grotto]], 636 State St., after 31 years<ref name="wsj-1979-12-02-p104">Campbell, G. (1979, December 2). "Grotto thrives on established tradition." ''Wisconsin State Journal''. p. 104. Newspapers.com image [https://www.newspapers.com/image/401346848/ 401346848].</ref>.


==Notes==
==Notes==
<references />
<references />

Latest revision as of 03:54, 30 October 2026

In the 1970s Pizza Pit spread across Madison, and Rocky Rococo opened downtown and grew to five restaurants. Pizza was delivered by truck — two companies baked it in the trucks on the way — and the student newspaper held an annual contest to judge the campus delivery pizzas (see Daily Cardinal pizza contests and Pizza trucks).

1970
  • January–February: Shakey's runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights[1][2].
  • April: a wedding notice names a co-owner of Doug's Pizza, in Midvale Plaza[3].
  • May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from Pizza Hut of Madison[4].
  • June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team[5].
  • August: Mr. E's Pizza at Hilldale wants a truck driver[6].
  • October: "the new West side Pizza Oven" opens at 2616 Monroe St.[7].
1971
  • A new building goes up at Park and Regent, with Pino’s in the basement and the Bunky's music club upstairs[8].
  • January: Barnaby's Family Inn holds its grand opening at 6613 Mineral Point Rd., near West Towne[9].
  • April: Pizza Pit advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central[10]. A 16-inch sausage pizza costs $3.30[11].
  • October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's[12].
  • November 3: the first Daily Cardinal pizza contest; Gargano's wins[13].
1972
  • August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, Gino's, K.C.'s, Pizza Oven and Pizza Pit[14].
  • October: Doug's Pizza is one of the "present merchants" of the Midvale Plaza shopping center, with the IGA Foodliner, Bergmans Pharmacy and Baskin-Robbins[15].
  • November 15: Gargano's wins the second Cardinal contest[16].
1973
  • Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison[17].
  • Pizza in the Pan: Biagio Gargano opens an upstairs dining room at Gargano's for Sicilian-style pan pizza, later advertised as the first in Madison[18][19].
  • April: West Side Pizza hires at 2616 Monroe St.[20]
  • May: the city's license renewals include Family Pizza Parlor of Madison, doing business as Mike’s Fine Food, at 4243 W. Beltline Hwy.[21]
  • May: Pizza on Wheels, delivery from the Soupçon restaurant at 112 King St., holds its grand opening[22].
  • September: Luigi's, 462 State St., sells pizza by the slice, cheese 30¢[23]. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.[24]
  • December: Gino's wins the third Cardinal contest[25].
1974
  • March 16: Brown's Restaurant, 411 W. Gilman St., closes after 36 years[26].
  • April 4: the first Rocky Rococo opens in its place[17]. By late April a large slice with sausage costs 80¢ at lunch[27].
  • October: "newcomer Rocky Rococo" wins the fourth Cardinal contest[28].
1975
  • April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"[29].
  • May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor (Mike’s Fine Food) on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's[30].
  • June: Pino’s runs a Thursday special of a 14-inch Pizza del Pino with a carafe of wine for $4.95[31].
  • Summer: the second Rocky Rococo opens at 651 State St.[17]
  • July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice[18].
  • August: Rocky Rococo advertises two locations, 411 W. Gilman (whole pies, delivery) and 651 State (slices)[32].
  • November: Rocky Rococo (pan) and Pizza Pit (thin crust) win the Cardinal contest[33].
1976
  • April 10–11: Pizza Hut holds the grand opening of its East Washington Avenue restaurant, 3059 E. Washington Ave.[34]
1977
  • February–September: Villa Piazza opens at 2039 Allen Blvd., Middleton, and hires "pizza makers & delivery persons"[35][36].
1978
1979
  • Early in the year: debts from the Bunky's music club close it and Pino’s; the Capadonas sell the corner[8]. By June it is Nona's, "formerly Pino's," still selling the Pizza del Pino[41].
  • Winter 1978–79: Gino's introduces its trademarked "Stuffed Pizza®"[42][43].
  • Jim Meyer, later of Pizza Extreme, starts work at Pizza Pit[44].
  • August–September: "Midvale Plaza Pizza (by IGA)", 523 S. Midvale Blvd., advertises a Friday beer-batter fish dinner for $1.95[45].
  • December: the Diner's Scorecard reviews The Grotto, 636 State St., after 31 years[46].

Notes

  1. ↑ (1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). Wisconsin State Journal. p. 68. Newspapers.com image 396497934.
  2. ↑ (1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). Wisconsin State Journal. p. 25. Newspapers.com image 396539861.
  3. ↑ (1970, April 8). Wedding announcement: the bridegroom, Russell Lee O'Kane, a 1969 graduate of Madison Area Technical College, 'is co-owner of Doug's Pizza'. Also in The Capital Times the same day (p. 35, image 519584445). Wisconsin State Journal. p. 13. Newspapers.com image 396875353.
  4. ↑ (1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. Wisconsin State Journal. p. 23. Newspapers.com image 396874370.
  5. ↑ (1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. The Capital Times. p. 21. Newspapers.com image 520706538.
  6. ↑ (1970, August 7). Mr. E's Pizza, Hilldale, advertises for a part-time truck driver. Wisconsin State Journal. p. 22. Newspapers.com image 396678866.
  7. ↑ (1970, October 17). "The new West side Pizza Oven" advertises for drivers and inside help, 2616 Monroe St. or 6016 Monona Dr. Wisconsin State Journal. p. 18. Newspapers.com image 396603608.
  8. ↑ 8.0 8.1 Schubert, S. (1980, August 17). "Madonna's carries on tradition." Wisconsin State Journal. p. 85. Newspapers.com image 405554590.
  9. ↑ (1971, January 11). Barnaby's Family Inn grand-opening advertisement, 6613 Mineral Point Rd. Wisconsin State Journal. p. 7. Newspapers.com image 396380557.
  10. ↑ (1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". Wisconsin State Journal. p. 4. Newspapers.com image 405149832.
  11. ↑ (1971, April 19). "Buy one! Get one free." Wisconsin State Journal. p. 8. Newspapers.com image 402428924.
  12. ↑ Gourmet, S. S. (1971, October 28). State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's. The Daily Cardinal. p. 4.
  13. ↑ Anchovy, W. J. (1971, November 5). "Promises, promises: First annual pizza contest." The Daily Cardinal. p. 9.
  14. ↑ (1972, August 21). Madison Telephone Guide, Fall Registration Issue: "Pizza places". The Daily Cardinal. p. 40.
  15. ↑ (1972, October 14). Midvale Plaza Shopping Center advertisement (Midvale Blvd. between Mineral Point Rd. and Tokay Blvd.): The Captain's Chair opening in November; Midvale Hobby Shop in new and expanded quarters; 'Present Merchants': Bergmans …. Wisconsin State Journal. p. 3. Newspapers.com image 401207632.
  16. ↑ McCue, M. (1972, November 17). Second Annual Cardinal Pizza Delivery Competition. The Daily Cardinal. p. 15.
  17. ↑ 17.0 17.1 17.2 Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." Wisconsin State Journal. p. 32. Newspapers.com image 404415972.
  18. ↑ 18.0 18.1 (1975, July 25). Gargano's advertisement: Pizza in the Pan (1973) and sfinciuni, "the Peter Pan Pizza". The Daily Cardinal. p. 5.
  19. ↑ Gourmet, S. S. (1974, March 22). State Street Gourmet on Gargano's Pizza in the Pan. The Daily Cardinal. p. 9.
  20. ↑ (1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. Wisconsin State Journal. p. 43. Newspapers.com image 405652534.
  21. ↑ (1973, May 21). City of Madison liquor and beer license renewals, 1973–74, incl. "Family Pizza Parlor of Madison (Mike's Fine Food), Clarence Janney, Agent, 4243 W. Beltline Hwy.". Wisconsin State Journal. p. 25. Newspapers.com image 405772799.
  22. ↑ (1973, May 7). Advertisements for Gino's and for the grand opening of Pizza on Wheels, Soupcon, 112 King St. The Daily Cardinal. p. 5.
  23. ↑ (1973, September 14). Luigi's pizza-by-the-slice advertisement. The Daily Cardinal. p. 10.
  24. ↑ (1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. The Capital Times. p. 10. Newspapers.com image 519574381.
  25. ↑ Staff, A. S. M. o. t. C. (1973, December 7). "As the pizza turns..." The Daily Cardinal. p. 21.
  26. ↑ LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." The Capital Times. p. 9. Newspapers.com image 521389573.
  27. ↑ Gourmet, S. S. (1974, April 25). State Street Gourmet on pan pizza at Pino's and Rocky Rococo. The Daily Cardinal. p. 8.
  28. ↑ Calhoun, H. (1974, October 14). "Pizza hits the pits; Rocky wins by default." The Daily Cardinal. p. 11.
  29. ↑ Ramsay, C. (1975, April 28). "Luigi's pizza unionizes, but owner may close." The Daily Cardinal. p. 2.
  30. ↑ (1975, May 28). City of Madison license list, May 1975. Wisconsin State Journal. p. 35.
  31. ↑ (1975, June 26). Pino's, Corner of Regent & Park: "Thursday Nite Special: 14" Pizza del Pino & carafe house special w/wine $4.95" (ran Thursdays, summer 1975). Wisconsin State Journal. p. 36. Newspapers.com image 405895823.
  32. ↑ (1975, August 26). Rocky Rococo advertisement listing two locations, 411 W. Gilman and 651 State. The Daily Cardinal. p. 26.
  33. ↑ (1975, November 4). "Searching for the pie in the sky." The Daily Cardinal. p. 1.
  34. ↑ (1976, April 11). Pizza Hut grand-opening advertisement: "New East Location, 3059 East Washington Ave.". Wisconsin State Journal. p. 80. Newspapers.com image 402296564.
  35. ↑ (1977, February 19). Help-wanted: 'Restaurant work — Apply in person Mon., Feb. 21 from 11–4 p.m. ... Villa Piazza, 2039 Allen Blvd., Middleton (Behind Enco Station)'. Wisconsin State Journal. p. 25. Newspapers.com image 401105610.
  36. ↑ (1977, September 7). Help-wanted: "Pizza makers & delivery persons — Part & full time. Nights, weekends. Villa Piazza, 2039 Allen Blvd., Middleton" (ran daily Sept. 7–10, 1977, in both papers). Wisconsin State Journal. p. 35. Newspapers.com image 409175488.
  37. ↑ (1978, May 31). Business Opportunities: 'FAST FOOD CARRYOUT — Madison's most unique business in excellent west side location, low overhead, completely equipped. $17,500, terms available to right party. Owner retiring. 238-5588 or 231-2773…. Wisconsin State Journal. p. 52. Newspapers.com image 401249306.
  38. ↑ (1978, September 26). Business Opportunities: 'MUST SELL due to poor health. Unique carryout food operation in excellent westside location. Low overhead. Terms available. Completely equipped. Under $16,000. 238-5588, 231-2773.' Ran in both pape…. Wisconsin State Journal. p. 41. Newspapers.com image 400998317.
  39. ↑ (1978, August 3). Rocky Rococo advertisement listing five restaurants. Wisconsin State Journal. p. 16. Newspapers.com image 400945917.
  40. ↑ (1978, November 27). Help-wanted advertisement, Pizza Oven, 1018 Sherman Ave. Wisconsin State Journal. p. 27. Newspapers.com image 396372866.
  41. ↑ (1979, July 18). Nona's (formerly Pino's), 3 North Park: "Wednesday Special: 14" Pizza Del Pino ... $5.10"; carryouts (ran Wednesdays, June–July 1979). Wisconsin State Journal. p. 27. Newspapers.com image 405565752.
  42. ↑ (1979, February 22). Gino's "Stuffed Pizza®" advertisement. The Capital Times. p. 56. Newspapers.com image 520029613.
  43. ↑ (1979, May 17). "That's a Pizza?" The Capital Times. p. 81. Newspapers.com image 519894785. Sponsored content.
  44. ↑ Troller, S. (2009, September 27). "Extreme foresight for local pizza chain." Wisconsin State Journal. p. 52. Newspapers.com image 407707812.
  45. ↑ (1979, August 10). "Fish Special." Wisconsin State Journal. p. 29. Newspapers.com image 405533514.
  46. ↑ Campbell, G. (1979, December 2). "Grotto thrives on established tradition." Wisconsin State Journal. p. 104. Newspapers.com image 401346848.
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