1960s (decade): Difference between revisions

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The 1960s saw the start of several of Madison's longest-lived pizza places: [[Buck’s Pizza]], [[The Pizza Oven]] and, at the end of the decade, [[Pizza Pit]]. [[Shakey’s Pizza Parlor|Shakey's]] and [[Gargano’s Pizzeria|Gargano's]] opened in 1964, and the national chain [[Pizza Hut]] arrived in 1968.
In 1960 the first businesses with "pizzeria" or "pizza house" in their names appeared in the Madison papers: [[Philadora Pizzeria]] on South Park Street and [[Pizza King]] on State Street, alongside [[Carlo’s]] carry-out pizza. The 1960s also saw the start of several of Madison's longest-lived pizza places: [[Buck’s Pizza]], [[The Pizza Oven]] and, at the end of the decade, [[Pizza Pit]]. [[Shakey’s Pizza Parlor|Shakey's]] and [[Gargano’s Pizzeria|Gargano's]] opened in 1964, and the national chain [[Pizza Hut]] arrived in 1968.


===== 1960 =====
===== 1960 =====
* April: [[Philadora Pizzeria]] advertises pizza and spaghetti, "carry outs our specialty", at 945 S. Park St.<ref name="wsj-1960-04-29-p22">(1960, April 29). "Philadora Pizzeria — Pizza, Spaghetti — Carry outs our specialty", 945 S. Park St. ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/397667390/ 397667390].</ref>
* November–December: [[Pizza King]] holds its grand opening at 454 State St., "Madison's Newest Pizza House"<ref name="dc-1960-12-10-p6">(1960, December 10). [https://search.library.wisc.edu/digital/AST33AIYDRW3TZ8G/pages/A3NPAKGRCJ6XFJ8U Carlo's Pizza advertisement and "Announcing the Grand Opening of the Pizza King, 454 State St.".] ''The Daily Cardinal''. p. 6.</ref><ref name="wsj-1960-12-14-p32">(1960, December 14). "Grand Opening of Madison's Newest Pizza House! Pizza King", State St. ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/401086300/ 401086300].</ref>; [[Carlo’s]], 435 State St., advertises "Carlo's Pizza Delivered To Your Room" in the Daily Cardinal<ref name="dc-1960-12-09-p6">(1960, December 9). [https://search.library.wisc.edu/digital/AG2DE5OIJ7JMYM8Q/pages/AHY7PNTAWOMZ7C8C "Carlo's Pizza Delivered To Your Room", 435 State St., open till 1 a.m.] ''The Daily Cardinal''. p. 6.</ref>.
* George "Buck" Backus opens [[Buck’s Pizza]] on Cottage Grove Road<ref name="mc-2010-06-08-moe-bucks">Moe, D. (2010, June 8). [https://madison.com/news/local/doug_moe/article_56320133-d654-5c05-8b22-681e5731e020.html "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success."] ''madison.com''.</ref>.
* George "Buck" Backus opens [[Buck’s Pizza]] on Cottage Grove Road<ref name="mc-2010-06-08-moe-bucks">Moe, D. (2010, June 8). [https://madison.com/news/local/doug_moe/article_56320133-d654-5c05-8b22-681e5731e020.html "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success."] ''madison.com''.</ref>.


===== 1961 =====
===== 1961 =====
* April–June: Phillip T. Clementi applies again for a beer license for the Philadora pizzeria; the Council grants beer licenses to two pizzerias in June<ref name="ct-1961-04-20-p1">(1961, April 20). "Licenses Sought." ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/519847668/ 519847668].</ref><ref name="ct-1961-06-06-p1">(1961, June 6). "Beer, Liquor Quota Boost Is Up for Hearing Tonight." ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/519284758/ 519284758].</ref><ref name="wsj-1961-11-07-p13">(1961, November 7). City Council license quotas; two beer tavern licenses granted to pizzerias in June. ''Wisconsin State Journal''. p. 13. Newspapers.com image [https://www.newspapers.com/image/398294476/ 398294476].</ref>.
* August: Pizza King, 454 State St., wants a "young man to learn pizza baking"<ref name="wsj-1961-08-30-p18">(1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/397673502/ 397673502].</ref>.
* December: Phil-A-Dora Pizzeria moves to 933 Regent St.<ref name="wsj-1961-12-08-p23">(1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/401159545/ 401159545].</ref>


===== 1962 =====
===== 1962 =====
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===== 1964 =====
===== 1964 =====
* April: Carlo Caputo offers the pizza restaurant at 435 State St. for sale; a windstorm tears the siding off "Carlo's Pizza Parlor"<ref name="wsj-1964-04-04-p17">(1964, April 4). Business opportunity: "Pizza restaurant—435 State St. ... See Mr. Caputo". ''Wisconsin State Journal''. p. 17. Newspapers.com image [https://www.newspapers.com/image/400576053/ 400576053].</ref><ref name="wsj-1964-04-14-p2">(1964, April 14). Windstorm damage, including siding torn off Carlo's Pizza Parlor, 435 State St. ''Wisconsin State Journal''. p. 2. Newspapers.com image [https://www.newspapers.com/image/400591633/ 400591633].</ref>.
* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.
* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.
* May 18: [[Shakey’s Pizza Parlor]] opens at 3553 E. Washington Ave., with a grand opening on May 22<ref name="ct-1964-05-18-p32">(1964, May 18). Shakey's "Now Open" advertisement with menu. ''The Capital Times''. p. 32. Newspapers.com image [https://www.newspapers.com/image/520819163/ 520819163].</ref><ref name="ct-1964-05-22-p36">(1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. ''The Capital Times''. p. 36. Newspapers.com image [https://www.newspapers.com/image/520821361/ 520821361].</ref>.
* May 18: [[Shakey’s Pizza Parlor]] opens at 3553 E. Washington Ave., with a grand opening on May 22<ref name="ct-1964-05-18-p32">(1964, May 18). Shakey's "Now Open" advertisement with menu. ''The Capital Times''. p. 32. Newspapers.com image [https://www.newspapers.com/image/520819163/ 520819163].</ref><ref name="ct-1964-05-22-p36">(1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. ''The Capital Times''. p. 36. Newspapers.com image [https://www.newspapers.com/image/520821361/ 520821361].</ref>.
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===== 1965 =====
===== 1965 =====
* April 27: Biagio Gargano, who runs a pizza shop at 435 State St., becomes a U.S. citizen; his brother Gino runs a restaurant at 535 State St.<ref name="ct-1965-04-27-p1">(1965, April 27). Naturalization ceremony; Biagio Gargano operates a pizza shop at 435 State St., his brother Gino a restaurant at 535 State St. ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/519976155/ 519976155].</ref>
* November: "Carlo's Back!" — [[Carlo’s]] reopens at 320 State St.<ref name="dc-1965-11-04-p11">(1965, November 4). [https://search.library.wisc.edu/digital/ADZQCJVVSAIFAT84/pages/AD7XK6S22EHY4B8Y "New Opening — Carlo's Back! — Pizza, BBQ Chicken, BBQ Ribs, Spaghetti — 320 State St.".] ''The Daily Cardinal''. p. 11.</ref>


===== 1966 =====
===== 1966 =====
* March 22: police use tear gas to flush burglars out of Gargano's Pizzeria, 435 State St.<ref name="ct-1966-03-22-p1">Staff), B. D. Z. T. C. T. (1966, March 22). "Tear Gas Is Used In State St. Siege." ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/519699302/ 519699302].</ref>
* January: [[Paisan’s]], 821 University Ave., advertises for a pizza-truck driver<ref name="ct-1966-01-28-p22">(1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. ''The Capital Times''. p. 22. Newspapers.com image [https://www.newspapers.com/image/519603222/ 519603222].</ref>; see [[Pizza trucks]].
* January: [[Paisan’s]], 821 University Ave., advertises for a pizza-truck driver<ref name="ct-1966-01-28-p22">(1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. ''The Capital Times''. p. 22. Newspapers.com image [https://www.newspapers.com/image/519603222/ 519603222].</ref>; see [[Pizza trucks]].
* April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton<ref name="wsj-1966-04-26-p9">(1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". ''Wisconsin State Journal''. p. 9. Newspapers.com image [https://www.newspapers.com/image/402312203/ 402312203].</ref>.
* April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton<ref name="wsj-1966-04-26-p9">(1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". ''Wisconsin State Journal''. p. 9. Newspapers.com image [https://www.newspapers.com/image/402312203/ 402312203].</ref>.
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* [[Pizza Pit]] is founded<ref name="ct-1983-04-01-p10">(1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/521375378/ 521375378].</ref>. In September it advertises for delivery and telephone staff at [[608 University Avenue|608 University Ave.]]<ref name="wsj-1969-09-08-p23">(1969, September 8). Pizza Pit help-wanted advertisements. ''Wisconsin State Journal''. p. 23–24. Seen in search results only; the page has not been read.</ref>
* [[Pizza Pit]] is founded<ref name="ct-1983-04-01-p10">(1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/521375378/ 521375378].</ref>. In September it advertises for delivery and telephone staff at [[608 University Avenue|608 University Ave.]]<ref name="wsj-1969-09-08-p23">(1969, September 8). Pizza Pit help-wanted advertisements. ''Wisconsin State Journal''. p. 23–24. Seen in search results only; the page has not been read.</ref>
* September: Eveready Rolling Pizza, Inc. hires drivers for its pizza truck<ref name="wsj-1969-09-12-p35">(1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. ''Wisconsin State Journal''. p. 35. Newspapers.com image [https://www.newspapers.com/image/401149093/ 401149093].</ref>; see [[Pizza trucks]].
* September: Eveready Rolling Pizza, Inc. hires drivers for its pizza truck<ref name="wsj-1969-09-12-p35">(1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. ''Wisconsin State Journal''. p. 35. Newspapers.com image [https://www.newspapers.com/image/401149093/ 401149093].</ref>; see [[Pizza trucks]].
==See also==
* [[1950s (decade)]]
* [[1970s (decade)]]


==Notes==
==Notes==
<references />
<references />

Revision as of 18:29, 26 October 2026

In 1960 the first businesses with "pizzeria" or "pizza house" in their names appeared in the Madison papers: Philadora Pizzeria on South Park Street and Pizza King on State Street, alongside Carlo’s carry-out pizza. The 1960s also saw the start of several of Madison's longest-lived pizza places: Buck’s Pizza, The Pizza Oven and, at the end of the decade, Pizza Pit. Shakey's and Gargano's opened in 1964, and the national chain Pizza Hut arrived in 1968.

1960
  • April: Philadora Pizzeria advertises pizza and spaghetti, "carry outs our specialty", at 945 S. Park St.[1]
  • November–December: Pizza King holds its grand opening at 454 State St., "Madison's Newest Pizza House"[2][3]; Carlo’s, 435 State St., advertises "Carlo's Pizza Delivered To Your Room" in the Daily Cardinal[4].
  • George "Buck" Backus opens Buck’s Pizza on Cottage Grove Road[5].
1961
  • April–June: Phillip T. Clementi applies again for a beer license for the Philadora pizzeria; the Council grants beer licenses to two pizzerias in June[6][7][8].
  • August: Pizza King, 454 State St., wants a "young man to learn pizza baking"[9].
  • December: Phil-A-Dora Pizzeria moves to 933 Regent St.[10]
1962
  • March: George Backus is hired to manage concessions for the University of Wisconsin "W" Club[5].
1963
  • September 9: Pizza-on-Wheels begins baking pizzas in three radio-dispatched trucks, from an office at 1330 Regent St.; see Pizza trucks[11].
1964
1965
  • April 27: Biagio Gargano, who runs a pizza shop at 435 State St., becomes a U.S. citizen; his brother Gino runs a restaurant at 535 State St.[19]
  • November: "Carlo's Back!" — Carlo’s reopens at 320 State St.[20]
1966
  • March 22: police use tear gas to flush burglars out of Gargano's Pizzeria, 435 State St.[21]
  • January: Paisan’s, 821 University Ave., advertises for a pizza-truck driver[22]; see Pizza trucks.
  • April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton[23].
  • September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"[24].
1967
  • February 2: the hotboxes are stolen from two delivery trucks of "Gargano's Pizza Parlor, 535 State St.", Gino Gargano's first restaurant[25].
  • April: a franchisee of the Pizza Hut chain applies for a beer license for a restaurant at 5439 University Ave.[26] The application is withdrawn[27].
1968
  • January: the Pizza Hut chain's first Madison restaurant is due to open at 2405 S. Park St.[28]
1969

See also

Notes

  1. ↑ (1960, April 29). "Philadora Pizzeria — Pizza, Spaghetti — Carry outs our specialty", 945 S. Park St. Wisconsin State Journal. p. 22. Newspapers.com image 397667390.
  2. ↑ (1960, December 10). Carlo's Pizza advertisement and "Announcing the Grand Opening of the Pizza King, 454 State St.". The Daily Cardinal. p. 6.
  3. ↑ (1960, December 14). "Grand Opening of Madison's Newest Pizza House! Pizza King", State St. Wisconsin State Journal. p. 32. Newspapers.com image 401086300.
  4. ↑ (1960, December 9). "Carlo's Pizza Delivered To Your Room", 435 State St., open till 1 a.m. The Daily Cardinal. p. 6.
  5. ↑ 5.0 5.1 Moe, D. (2010, June 8). "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success." madison.com.
  6. ↑ (1961, April 20). "Licenses Sought." The Capital Times. p. 1. Newspapers.com image 519847668.
  7. ↑ (1961, June 6). "Beer, Liquor Quota Boost Is Up for Hearing Tonight." The Capital Times. p. 1. Newspapers.com image 519284758.
  8. ↑ (1961, November 7). City Council license quotas; two beer tavern licenses granted to pizzerias in June. Wisconsin State Journal. p. 13. Newspapers.com image 398294476.
  9. ↑ (1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". Wisconsin State Journal. p. 18. Newspapers.com image 397673502.
  10. ↑ (1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". Wisconsin State Journal. p. 23. Newspapers.com image 401159545.
  11. ↑ (1963, September 13). "Firm to Cook Pizzas On Way To Customers." The Capital Times. p. 6. Newspapers.com image 518733738.
  12. ↑ (1964, April 4). Business opportunity: "Pizza restaurant—435 State St. ... See Mr. Caputo". Wisconsin State Journal. p. 17. Newspapers.com image 400576053.
  13. ↑ (1964, April 14). Windstorm damage, including siding torn off Carlo's Pizza Parlor, 435 State St. Wisconsin State Journal. p. 2. Newspapers.com image 400591633.
  14. ↑ (1964, March 28). "Now Open: The Pizza Hut." Wisconsin State Journal. p. 14. Newspapers.com images 400701303, 519526000.
  15. ↑ (1964, May 15). "Grand Opening! The Pizza Hut." Wisconsin State Journal. p. 30. Newspapers.com images 401063899, 520818150.
  16. ↑ (1964, May 18). Shakey's "Now Open" advertisement with menu. The Capital Times. p. 32. Newspapers.com image 520819163.
  17. ↑ (1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. The Capital Times. p. 36. Newspapers.com image 520821361.
  18. ↑ (1964, September 11). Gargano's Pizzeria "Now Open" advertisement, 437 State St. Wisconsin State Journal. p. 39. Newspapers.com image 397277939.
  19. ↑ (1965, April 27). Naturalization ceremony; Biagio Gargano operates a pizza shop at 435 State St., his brother Gino a restaurant at 535 State St. The Capital Times. p. 1. Newspapers.com image 519976155.
  20. ↑ (1965, November 4). "New Opening — Carlo's Back! — Pizza, BBQ Chicken, BBQ Ribs, Spaghetti — 320 State St.". The Daily Cardinal. p. 11.
  21. ↑ Staff), B. D. Z. T. C. T. (1966, March 22). "Tear Gas Is Used In State St. Siege." The Capital Times. p. 1. Newspapers.com image 519699302.
  22. ↑ (1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. The Capital Times. p. 22. Newspapers.com image 519603222.
  23. ↑ (1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". Wisconsin State Journal. p. 9. Newspapers.com image 402312203.
  24. ↑ (1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." The Capital Times. p. 40. Newspapers.com images 519582920, 401993375.
  25. ↑ (1967, February 3). "Pizza Truck Looter Gets Pies, Heater." The Capital Times. p. 1. Newspapers.com image 520021410.
  26. ↑ (1967, April 20). Liquor and beer license applications filed with the city clerk. Wisconsin State Journal. p. 37. Newspapers.com image 401928285.
  27. ↑ Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. The Capital Times. p. 20. Newspapers.com image 518673689.
  28. ↑ (1967, December 31). "Pizza Hut to Open Here About Jan. 15." Wisconsin State Journal. p. 22. Newspapers.com image 404707683.
  29. ↑ (1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. The Capital Times. p. 10. Newspapers.com image 521375378.
  30. ↑ (1969, September 8). Pizza Pit help-wanted advertisements. Wisconsin State Journal. p. 23–24. Seen in search results only; the page has not been read.
  31. ↑ (1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. Wisconsin State Journal. p. 35. Newspapers.com image 401149093.
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