1970s (decade): Difference between revisions

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Add the 1970s research: Daily Cardinal contests, pizza trucks, Luigi's, West Side Pizza, licenses and reviews
Add the 1970s research: Daily Cardinal contests, pizza trucks, Luigi's, West Side Pizza, licenses and reviews
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===== 1971 =====
===== 1971 =====
* January: Barnaby's Family Inn holds its grand opening at 6613 Mineral Point Rd., near West Towne<ref name="wsj-1971-01-11-p7">(1971, January 11). Barnaby's Family Inn grand-opening advertisement, 6613 Mineral Point Rd. ''Wisconsin State Journal''. p. 7. Newspapers.com image [https://www.newspapers.com/image/396380557/ 396380557].</ref>.
* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.
* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.
* October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's<ref name="dc-1971-10-28-p4">Gourmet, S. S. (1971, October 28). [https://search.library.wisc.edu/digital/AZDG5OTEDZORWN8R/pages/A22KWYDBZHPROL87 State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's.] ''The Daily Cardinal''. p. 4.</ref>.
* October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's<ref name="dc-1971-10-28-p4">Gourmet, S. S. (1971, October 28). [https://search.library.wisc.edu/digital/AZDG5OTEDZORWN8R/pages/A22KWYDBZHPROL87 State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's.] ''The Daily Cardinal''. p. 4.</ref>.
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* March 16: Brown's Restaurant, [[411 West Gilman Street|411 W. Gilman St.]], closes after 36 years<ref name="ct-1974-03-16-p9">LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521389573/ 521389573].</ref>.
* March 16: Brown's Restaurant, [[411 West Gilman Street|411 W. Gilman St.]], closes after 36 years<ref name="ct-1974-03-16-p9">LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521389573/ 521389573].</ref>.
* April 4: the first [[Rocky Rococo]] opens in its place<ref name="wsj-1982-04-04-p32" />. By late April a large slice with sausage costs 80¢ at lunch<ref name="dc-1974-04-25-p8">Gourmet, S. S. (1974, April 25). [https://search.library.wisc.edu/digital/A36YVM6NIUNY2Q86/pages/AOEPORDK2JZ5VL9A State Street Gourmet on pan pizza at Pino's and Rocky Rococo.] ''The Daily Cardinal''. p. 8.</ref>.
* April 4: the first [[Rocky Rococo]] opens in its place<ref name="wsj-1982-04-04-p32" />. By late April a large slice with sausage costs 80¢ at lunch<ref name="dc-1974-04-25-p8">Gourmet, S. S. (1974, April 25). [https://search.library.wisc.edu/digital/A36YVM6NIUNY2Q86/pages/AOEPORDK2JZ5VL9A State Street Gourmet on pan pizza at Pino's and Rocky Rococo.] ''The Daily Cardinal''. p. 8.</ref>.
* October: "newcomer Rocky Rococo" wins the fourth Cardinal contest<ref name="dc-1974-10-14-p11">Calhoun, H. (1974, October 14). [https://search.library.wisc.edu/digital/AUAUB2N7IUYMQS9C/pages/AZFRDN3FZSSQKA8O "Pizza hits the Rocky."] ''The Daily Cardinal''. p. 11.</ref>.
* October: "newcomer Rocky Rococo" wins the fourth Cardinal contest<ref name="dc-1974-10-14-p11">Calhoun, H. (1974, October 14). [https://search.library.wisc.edu/digital/AUAUB2N7IUYMQS9C/pages/AZFRDN3FZSSQKA8O "Pizza hits the pits; Rocky wins by default."] ''The Daily Cardinal''. p. 11.</ref>.


===== 1975 =====
===== 1975 =====
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===== 1976 =====
===== 1976 =====
* April 10–11: [[Pizza Hut]] holds the grand opening of its East Washington Avenue restaurant, 3059 E. Washington Ave.<ref name="wsj-1976-04-11-p80">(1976, April 11). Pizza Hut grand-opening advertisement: "New East Location, 3059 East Washington Ave.". ''Wisconsin State Journal''. p. 80. Newspapers.com image [https://www.newspapers.com/image/402296564/ 402296564].</ref>


===== 1977 =====
===== 1977 =====

Revision as of 17:34, 25 October 2026

In the 1970s Pizza Pit spread across Madison, and Rocky Rococo opened downtown and grew to five restaurants. Pizza was delivered by truck — two companies baked it in the trucks on the way — and the student newspaper held an annual contest to judge the campus delivery pizzas (see Daily Cardinal pizza contests and Pizza trucks).

1970
  • January–February: Shakey's runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights[1][2].
  • May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from Pizza Hut of Madison[3].
  • June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team[4].
  • August: Mr. E's Pizza at Hilldale wants a truck driver[5].
  • October: "the new West side Pizza Oven" opens at 2616 Monroe St.[6].
1971
  • January: Barnaby's Family Inn holds its grand opening at 6613 Mineral Point Rd., near West Towne[7].
  • April: Pizza Pit advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central[8]. A 16-inch sausage pizza costs $3.30[9].
  • October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's[10].
  • November 3: the first Daily Cardinal pizza contest; Gargano's wins[11].
1972
  • August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, Gino's, K.C.'s, Pizza Oven and Pizza Pit[12].
  • November 15: Gargano's wins the second Cardinal contest[13].
1973
  • Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison[14].
  • April: West Side Pizza hires at 2616 Monroe St.[15]
  • September: Luigi's, 462 State St., sells pizza by the slice, cheese 30¢[16]. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.[17]
  • December: Gino's wins the third Cardinal contest[18].
1974
  • March 16: Brown's Restaurant, 411 W. Gilman St., closes after 36 years[19].
  • April 4: the first Rocky Rococo opens in its place[14]. By late April a large slice with sausage costs 80¢ at lunch[20].
  • October: "newcomer Rocky Rococo" wins the fourth Cardinal contest[21].
1975
  • April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"[22].
  • May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's[23].
  • Summer: the second Rocky Rococo opens at 651 State St.[14]
  • November: Rocky Rococo (pan) and Pizza Pit (thin crust) win the Cardinal contest[24].
1976
  • April 10–11: Pizza Hut holds the grand opening of its East Washington Avenue restaurant, 3059 E. Washington Ave.[25]
1977
1978
1979

Notes

  1. ↑ (1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). Wisconsin State Journal. p. 68. Newspapers.com image 396497934.
  2. ↑ (1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). Wisconsin State Journal. p. 25. Newspapers.com image 396539861.
  3. ↑ (1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. Wisconsin State Journal. p. 23. Newspapers.com image 396874370.
  4. ↑ (1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. The Capital Times. p. 21. Newspapers.com image 520706538.
  5. ↑ (1970, August 7). Mr. E's Pizza, Hilldale, advertises for a part-time truck driver. Wisconsin State Journal. p. 22. Newspapers.com image 396678866.
  6. ↑ (1970, October 17). "The new West side Pizza Oven" advertises for drivers and inside help, 2616 Monroe St. or 6016 Monona Dr. Wisconsin State Journal. p. 18. Newspapers.com image 396603608.
  7. ↑ (1971, January 11). Barnaby's Family Inn grand-opening advertisement, 6613 Mineral Point Rd. Wisconsin State Journal. p. 7. Newspapers.com image 396380557.
  8. ↑ (1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". Wisconsin State Journal. p. 4. Newspapers.com image 405149832.
  9. ↑ (1971, April 19). "Buy one! Get one free." Wisconsin State Journal. p. 8. Newspapers.com image 402428924.
  10. ↑ Gourmet, S. S. (1971, October 28). State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's. The Daily Cardinal. p. 4.
  11. ↑ Anchovy, W. J. (1971, November 5). "Promises, promises: First annual pizza contest." The Daily Cardinal. p. 9.
  12. ↑ (1972, August 21). Madison Telephone Guide, Fall Registration Issue: "Pizza places". The Daily Cardinal. p. 40.
  13. ↑ McCue, M. (1972, November 17). Second Annual Cardinal Pizza Delivery Competition. The Daily Cardinal. p. 15.
  14. ↑ 14.0 14.1 14.2 Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." Wisconsin State Journal. p. 32. Newspapers.com image 404415972.
  15. ↑ (1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. Wisconsin State Journal. p. 43. Newspapers.com image 405652534.
  16. ↑ (1973, September 14). Luigi's pizza-by-the-slice advertisement. The Daily Cardinal. p. 10.
  17. ↑ (1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. The Capital Times. p. 10. Newspapers.com image 519574381.
  18. ↑ Staff, A. S. M. o. t. C. (1973, December 7). "As the pizza turns..." The Daily Cardinal. p. 21.
  19. ↑ LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." The Capital Times. p. 9. Newspapers.com image 521389573.
  20. ↑ Gourmet, S. S. (1974, April 25). State Street Gourmet on pan pizza at Pino's and Rocky Rococo. The Daily Cardinal. p. 8.
  21. ↑ Calhoun, H. (1974, October 14). "Pizza hits the pits; Rocky wins by default." The Daily Cardinal. p. 11.
  22. ↑ Ramsay, C. (1975, April 28). "Luigi's pizza unionizes, but owner may close." The Daily Cardinal. p. 2.
  23. ↑ (1975, May 28). City of Madison license list, May 1975. Wisconsin State Journal. p. 35.
  24. ↑ (1975, November 4). "Searching for the pie in the sky." The Daily Cardinal. p. 1.
  25. ↑ (1976, April 11). Pizza Hut grand-opening advertisement: "New East Location, 3059 East Washington Ave.". Wisconsin State Journal. p. 80. Newspapers.com image 402296564.
  26. ↑ (1978, August 3). Rocky Rococo advertisement listing five restaurants. Wisconsin State Journal. p. 16. Newspapers.com image 400945917.
  27. ↑ (1978, November 27). Help-wanted advertisement, Pizza Oven, 1018 Sherman Ave. Wisconsin State Journal. p. 27. Newspapers.com image 396372866.
  28. ↑ Troller, S. (2009, September 27). "Extreme foresight for local pizza chain." Wisconsin State Journal. p. 52. Newspapers.com image 407707812.
  29. ↑ Campbell, G. (1979, December 2). "Grotto thrives on established tradition." Wisconsin State Journal. p. 104. Newspapers.com image 401346848.
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