1960s (decade): Difference between revisions

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Add DiSalvo's Casa di Pizza (1961 ad)
Add DiSalvo's Casa di Pizza (1961) and the Villa Tap (1968)
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* August: Pizza King, 454 State St., wants a "young man to learn pizza baking"<ref name="wsj-1961-08-30-p18">(1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/397673502/ 397673502].</ref>.
* August: Pizza King, 454 State St., wants a "young man to learn pizza baking"<ref name="wsj-1961-08-30-p18">(1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/397673502/ 397673502].</ref>.
* December: Phil-A-Dora Pizzeria moves to 933 Regent St.<ref name="wsj-1961-12-08-p23">(1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/401159545/ 401159545].</ref>
* December: Phil-A-Dora Pizzeria moves to 933 Regent St.<ref name="wsj-1961-12-08-p23">(1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/401159545/ 401159545].</ref>
* June–November: Sam DiSalvo buys the Chicken on Wheels restaurant at 306 State St.<ref name="ct-1961-06-06-p4">(1961, June 6). Council agenda: Sam DiSalvo plans to buy the restaurant at 306 State St. if the Council approves transfer of its beer license; it is owned by Caranotes, Inc., Stephen J. Caravello, agent. ''The Capital Times''. p. 4. Newspapers.com image [https://www.newspapers.com/image/519284761/ 519284761].</ref>; by November it is [[DiSalvo’s Casa di Pizza|Casa di Pizza]]<ref name="wsj-1961-11-17-p34">(1961, November 17). Help wanted: waitress, part time or steady, apply in person after 5, Casa Di Pizza, 306 State St. ''Wisconsin State Journal''. p. 34. Newspapers.com image [https://www.newspapers.com/image/398358369/ 398358369].</ref>.
* December: DiSalvo's Famous Casa di Pizza, "The House of Pizza", at 306 State St. advertises pizza, steaks, lasagna and seafood, with "Chicken on Wheels" as its specialty and free delivery anywhere in the city. It says its spaghetti and French fried shrimp have been served "since 1941"<ref name="mc-2020-06-28-never-eat-part-4">(2020, June 28). [https://madison.com/life-entertainment/local/food-drink/restaurants/collection_42fc28bb-795a-545b-9f92-1457ceeca2be.html "Throwback photos: Madison-area restaurants you'll never eat at again, part 4."] ''madison.com''.</ref>.
* December: DiSalvo's Famous Casa di Pizza, "The House of Pizza", at 306 State St. advertises pizza, steaks, lasagna and seafood, with "Chicken on Wheels" as its specialty and free delivery anywhere in the city. It says its spaghetti and French fried shrimp have been served "since 1941"<ref name="mc-2020-06-28-never-eat-part-4">(2020, June 28). [https://madison.com/life-entertainment/local/food-drink/restaurants/collection_42fc28bb-795a-545b-9f92-1457ceeca2be.html "Throwback photos: Madison-area restaurants you'll never eat at again, part 4."] ''madison.com''.</ref>.


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===== 1968 =====
===== 1968 =====
* January: the [[Pizza Hut]] chain's first Madison restaurant is due to open at 2405 S. Park St.<ref name="wsj-1967-12-31-p22">(1967, December 31). "Pizza Hut to Open Here About Jan. 15." ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/404707683/ 404707683].</ref>
* January: the [[Pizza Hut]] chain's first Madison restaurant is due to open at 2405 S. Park St.<ref name="wsj-1967-12-31-p22">(1967, December 31). "Pizza Hut to Open Here About Jan. 15." ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/404707683/ 404707683].</ref>
* September: after remodeling, [[DiSalvo’s Casa di Pizza]] at 306 State St. reopens as DiSalvo's Villa Tap, a bar with pizza and sandwiches<ref name="wsj-1968-09-07-p15">(1968, September 7). Now open after complete remodeling: DiSalvo's Villa Tap, 306 State St., 257-0300: bar, pizza, your favorite sandwiches; food service daily 11:30 a.m.-1 p.m. and 5:30 p.m. to closing; carryouts. ''Wisconsin State Journal''. p. 15. Newspapers.com image [https://www.newspapers.com/image/404587596/ 404587596].</ref>.


===== 1969 =====
===== 1969 =====

Revision as of 00:52, 29 October 2026

In 1960 the first businesses with "pizzeria" or "pizza house" in their names appeared in the Madison papers: Philadora Pizzeria on South Park Street and Pizza King on State Street, alongside Carlo’s carry-out pizza. The 1960s also saw the start of several of Madison's longest-lived pizza places: Buck’s Pizza, The Pizza Oven and, at the end of the decade, Pizza Pit. Shakey's and Gargano's opened in 1964, and the national chain Pizza Hut arrived in 1968.

1960
  • April: Philadora Pizzeria advertises pizza and spaghetti, "carry outs our specialty", at 945 S. Park St.[1]
  • November–December: Pizza King holds its grand opening at 454 State St., "Madison's Newest Pizza House"[2][3]; Carlo’s, 435 State St., advertises "Carlo's Pizza Delivered To Your Room" in the Daily Cardinal[4].
  • George "Buck" Backus opens Buck’s Pizza on Cottage Grove Road[5].
1961
  • April–June: Phillip T. Clementi applies again for a beer license for the Philadora pizzeria; the Council grants beer licenses to two pizzerias in June[6][7][8].
  • August: Pizza King, 454 State St., wants a "young man to learn pizza baking"[9].
  • December: Phil-A-Dora Pizzeria moves to 933 Regent St.[10]
  • June–November: Sam DiSalvo buys the Chicken on Wheels restaurant at 306 State St.[11]; by November it is Casa di Pizza[12].
  • December: DiSalvo's Famous Casa di Pizza, "The House of Pizza", at 306 State St. advertises pizza, steaks, lasagna and seafood, with "Chicken on Wheels" as its specialty and free delivery anywhere in the city. It says its spaghetti and French fried shrimp have been served "since 1941"[13].
1962
  • March: George Backus is hired to manage concessions for the University of Wisconsin "W" Club[5].
1963
  • By September: the Capadona family's restaurant at Park and Regent, earlier Bunky’s, is called Pino’s[14].
  • September 9: Pizza-on-Wheels begins baking pizzas in three radio-dispatched trucks, from an office at 1330 Regent St.; see Pizza trucks[15].
1964
1965
  • April 27: Biagio Gargano, who runs a pizza shop at 435 State St., becomes a U.S. citizen; his brother Gino runs a restaurant at 535 State St.[24]
  • November: "Carlo's Back!" — Carlo’s reopens at 320 State St.[25]
1966
  • March 22: police use tear gas to flush burglars out of Gargano's Pizzeria, 435 State St.[26]
  • January: Paisan’s, 821 University Ave., advertises for a pizza-truck driver[27]; see Pizza trucks.
  • April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton[28].
  • September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"[29].
1967
  • February 2: the hotboxes are stolen from two delivery trucks of "Gargano's Pizza Parlor, 535 State St.", Gino Gargano's first restaurant[30].
  • April: a franchisee of the Pizza Hut chain applies for a beer license for a restaurant at 5439 University Ave.[31] The application is withdrawn[32].
1968
  • January: the Pizza Hut chain's first Madison restaurant is due to open at 2405 S. Park St.[33]
  • September: after remodeling, DiSalvo’s Casa di Pizza at 306 State St. reopens as DiSalvo's Villa Tap, a bar with pizza and sandwiches[34].
1969

See also

Notes

  1. ↑ (1960, April 29). "Philadora Pizzeria — Pizza, Spaghetti — Carry outs our specialty", 945 S. Park St. Wisconsin State Journal. p. 22. Newspapers.com image 397667390.
  2. ↑ (1960, December 10). Carlo's Pizza advertisement and "Announcing the Grand Opening of the Pizza King, 454 State St.". The Daily Cardinal. p. 6.
  3. ↑ (1960, December 14). "Grand Opening of Madison's Newest Pizza House! Pizza King", State St. Wisconsin State Journal. p. 32. Newspapers.com image 401086300.
  4. ↑ (1960, December 9). "Carlo's Pizza Delivered To Your Room", 435 State St., open till 1 a.m. The Daily Cardinal. p. 6.
  5. ↑ 5.0 5.1 Moe, D. (2010, June 8). "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success." madison.com.
  6. ↑ (1961, April 20). "Licenses Sought." The Capital Times. p. 1. Newspapers.com image 519847668.
  7. ↑ (1961, June 6). "Beer, Liquor Quota Boost Is Up for Hearing Tonight." The Capital Times. p. 1. Newspapers.com image 519284758.
  8. ↑ (1961, November 7). City Council license quotas; two beer tavern licenses granted to pizzerias in June. Wisconsin State Journal. p. 13. Newspapers.com image 398294476.
  9. ↑ (1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". Wisconsin State Journal. p. 18. Newspapers.com image 397673502.
  10. ↑ (1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". Wisconsin State Journal. p. 23. Newspapers.com image 401159545.
  11. ↑ (1961, June 6). Council agenda: Sam DiSalvo plans to buy the restaurant at 306 State St. if the Council approves transfer of its beer license; it is owned by Caranotes, Inc., Stephen J. Caravello, agent. The Capital Times. p. 4. Newspapers.com image 519284761.
  12. ↑ (1961, November 17). Help wanted: waitress, part time or steady, apply in person after 5, Casa Di Pizza, 306 State St. Wisconsin State Journal. p. 34. Newspapers.com image 398358369.
  13. ↑ (2020, June 28). "Throwback photos: Madison-area restaurants you'll never eat at again, part 4." madison.com.
  14. ↑ (1963, September 2). Police news: a burglary at Pino's restaurant, 3 N. Park St., in which $80 in rolled coins was taken. Wisconsin State Journal. p. 2. Newspapers.com image 400568046.
  15. ↑ (1963, September 13). "Firm to Cook Pizzas On Way To Customers." The Capital Times. p. 6. Newspapers.com image 518733738.
  16. ↑ Schubert, S. (1984, January 15). "Good food and service are a tradition at Josie's." Wisconsin State Journal. p. 86. Newspapers.com image 402656445.
  17. ↑ (1964, April 4). Business opportunity: "Pizza restaurant—435 State St. ... See Mr. Caputo". Wisconsin State Journal. p. 17. Newspapers.com image 400576053.
  18. ↑ (1964, April 14). Windstorm damage, including siding torn off Carlo's Pizza Parlor, 435 State St. Wisconsin State Journal. p. 2. Newspapers.com image 400591633.
  19. ↑ (1964, March 28). "Now Open: The Pizza Hut." Wisconsin State Journal. p. 14. Newspapers.com images 400701303, 519526000.
  20. ↑ (1964, May 15). "Grand Opening! The Pizza Hut." Wisconsin State Journal. p. 30. Newspapers.com images 401063899, 520818150.
  21. ↑ (1964, May 18). Shakey's "Now Open" advertisement with menu. The Capital Times. p. 32. Newspapers.com image 520819163.
  22. ↑ (1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. The Capital Times. p. 36. Newspapers.com image 520821361.
  23. ↑ (1964, September 11). Gargano's Pizzeria "Now Open" advertisement, 437 State St. Wisconsin State Journal. p. 39. Newspapers.com image 397277939.
  24. ↑ (1965, April 27). Naturalization ceremony; Biagio Gargano operates a pizza shop at 435 State St., his brother Gino a restaurant at 535 State St. The Capital Times. p. 1. Newspapers.com image 519976155.
  25. ↑ (1965, November 4). "New Opening — Carlo's Back! — Pizza, BBQ Chicken, BBQ Ribs, Spaghetti — 320 State St.". The Daily Cardinal. p. 11.
  26. ↑ Staff), B. D. Z. T. C. T. (1966, March 22). "Tear Gas Is Used In State St. Siege." The Capital Times. p. 1. Newspapers.com image 519699302.
  27. ↑ (1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. The Capital Times. p. 22. Newspapers.com image 519603222.
  28. ↑ (1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". Wisconsin State Journal. p. 9. Newspapers.com image 402312203.
  29. ↑ (1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." The Capital Times. p. 40. Newspapers.com images 519582920, 401993375.
  30. ↑ (1967, February 3). "Pizza Truck Looter Gets Pies, Heater." The Capital Times. p. 1. Newspapers.com image 520021410.
  31. ↑ (1967, April 20). Liquor and beer license applications filed with the city clerk. Wisconsin State Journal. p. 37. Newspapers.com image 401928285.
  32. ↑ Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. The Capital Times. p. 20. Newspapers.com image 518673689.
  33. ↑ (1967, December 31). "Pizza Hut to Open Here About Jan. 15." Wisconsin State Journal. p. 22. Newspapers.com image 404707683.
  34. ↑ (1968, September 7). Now open after complete remodeling: DiSalvo's Villa Tap, 306 State St., 257-0300: bar, pizza, your favorite sandwiches; food service daily 11:30 a.m.-1 p.m. and 5:30 p.m. to closing; carryouts. Wisconsin State Journal. p. 15. Newspapers.com image 404587596.
  35. ↑ (1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. The Capital Times. p. 10. Newspapers.com image 521375378.
  36. ↑ (1969, September 8). Pizza Pit help-wanted advertisements. Wisconsin State Journal. p. 23–24. Seen in search results only; the page has not been read.
  37. ↑ (1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. Wisconsin State Journal. p. 35. Newspapers.com image 401149093.
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