1970s (decade) - Revision history

Jacques: Add Doug's Pizza Shop (1970, 1972) and Midvale Plaza Pizza (1978–79)

2026-10-30T03:54:12Z

Add Doug's Pizza Shop (1970, 1972) and Midvale Plaza Pizza (1978–79)

← Older revision		Revision as of 03:54, 30 October 2026
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	===== 1970 =====		===== 1970 =====
	* January–February: [[Shakey’s Pizza Parlor\|Shakey's]] runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights<ref name="wsj-1970-01-11-p68">(1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). ''Wisconsin State Journal''. p. 68. Newspapers.com image [https://www.newspapers.com/image/396497934/ 396497934].</ref><ref name="wsj-1970-02-14-p25">(1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). ''Wisconsin State Journal''. p. 25. Newspapers.com image [https://www.newspapers.com/image/396539861/ 396539861].</ref>.		* January–February: [[Shakey’s Pizza Parlor\|Shakey's]] runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights<ref name="wsj-1970-01-11-p68">(1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). ''Wisconsin State Journal''. p. 68. Newspapers.com image [https://www.newspapers.com/image/396497934/ 396497934].</ref><ref name="wsj-1970-02-14-p25">(1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). ''Wisconsin State Journal''. p. 25. Newspapers.com image [https://www.newspapers.com/image/396539861/ 396539861].</ref>.
			* April: a wedding notice names a co-owner of [[Doug’s Pizza Shop\|Doug's Pizza]], in Midvale Plaza<ref name="wsj-1970-04-08-p13">(1970, April 8). Wedding announcement: the bridegroom, Russell Lee O'Kane, a 1969 graduate of Madison Area Technical College, 'is co-owner of Doug's Pizza'. Also in The Capital Times the same day (p. 35, image 519584445). ''Wisconsin State Journal''. p. 13. Newspapers.com image [https://www.newspapers.com/image/396875353/ 396875353].</ref>.
	* May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from [[Pizza Hut]] of Madison<ref name="wsj-1970-05-20-p23">(1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/396874370/ 396874370].</ref>.		* May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from [[Pizza Hut]] of Madison<ref name="wsj-1970-05-20-p23">(1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/396874370/ 396874370].</ref>.
	* June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team<ref name="ct-1970-06-12-p21">(1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. ''The Capital Times''. p. 21. Newspapers.com image [https://www.newspapers.com/image/520706538/ 520706538].</ref>.		* June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team<ref name="ct-1970-06-12-p21">(1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. ''The Capital Times''. p. 21. Newspapers.com image [https://www.newspapers.com/image/520706538/ 520706538].</ref>.
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	===== 1972 =====		===== 1972 =====
	* August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, [[Gino’s\|Gino's]], K.C.'s, Pizza Oven and Pizza Pit<ref name="dc-1972-08-21-p40">(1972, August 21). [https://search.library.wisc.edu/digital/ARQ74HR23M66BP9A/pages/A6FGZN6KRTOXHA9E Madison Telephone Guide, Fall Registration Issue: "Pizza places".] ''The Daily Cardinal''. p. 40.</ref>.		* August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, [[Gino’s\|Gino's]], K.C.'s, Pizza Oven and Pizza Pit<ref name="dc-1972-08-21-p40">(1972, August 21). [https://search.library.wisc.edu/digital/ARQ74HR23M66BP9A/pages/A6FGZN6KRTOXHA9E Madison Telephone Guide, Fall Registration Issue: "Pizza places".] ''The Daily Cardinal''. p. 40.</ref>.
			* October: Doug's Pizza is one of the "present merchants" of the Midvale Plaza shopping center, with the IGA Foodliner, Bergmans Pharmacy and Baskin-Robbins<ref name="wsj-1972-10-14-p3">(1972, October 14). Midvale Plaza Shopping Center advertisement (Midvale Blvd. between Mineral Point Rd. and Tokay Blvd.): The Captain's Chair opening in November; Midvale Hobby Shop in new and expanded quarters; 'Present Merchants': Bergmans …. ''Wisconsin State Journal''. p. 3. Newspapers.com image [https://www.newspapers.com/image/401207632/ 401207632].</ref>.
	* November 15: Gargano's wins the second Cardinal contest<ref name="dc-1972-11-17-p15">McCue, M. (1972, November 17). [https://search.library.wisc.edu/digital/AB4O7PJUOZ22W28Q/pages/A5ITJXL5DAAWFI83 Second Annual Cardinal Pizza Delivery Competition.] ''The Daily Cardinal''. p. 15.</ref>.		* November 15: Gargano's wins the second Cardinal contest<ref name="dc-1972-11-17-p15">McCue, M. (1972, November 17). [https://search.library.wisc.edu/digital/AB4O7PJUOZ22W28Q/pages/A5ITJXL5DAAWFI83 Second Annual Cardinal Pizza Delivery Competition.] ''The Daily Cardinal''. p. 15.</ref>.

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	===== 1978 =====		===== 1978 =====
			* May–October: a west-side carryout using the pizza shop's later number, 238-5588, is advertised for sale, first because the owner is retiring and then "due to poor health"<ref name="wsj-1978-05-31-p52">(1978, May 31). Business Opportunities: 'FAST FOOD CARRYOUT — Madison's most unique business in excellent west side location, low overhead, completely equipped. $17,500, terms available to right party. Owner retiring. 238-5588 or 231-2773…. ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/401249306/ 401249306].</ref><ref name="wsj-1978-09-26-p41">(1978, September 26). Business Opportunities: 'MUST SELL due to poor health. Unique carryout food operation in excellent westside location. Low overhead. Terms available. Completely equipped. Under $16,000. 238-5588, 231-2773.' Ran in both pape…. ''Wisconsin State Journal''. p. 41. Newspapers.com image [https://www.newspapers.com/image/400998317/ 400998317].</ref>. See [[Midvale Plaza Pizza]].
	* August: Rocky Rococo has five restaurants<ref name="wsj-1978-08-03-p16">(1978, August 3). Rocky Rococo advertisement listing five restaurants. ''Wisconsin State Journal''. p. 16. Newspapers.com image [https://www.newspapers.com/image/400945917/ 400945917].</ref>.		* August: Rocky Rococo has five restaurants<ref name="wsj-1978-08-03-p16">(1978, August 3). Rocky Rococo advertisement listing five restaurants. ''Wisconsin State Journal''. p. 16. Newspapers.com image [https://www.newspapers.com/image/400945917/ 400945917].</ref>.
	* November: [[The Pizza Oven]] is found for the first time at [[1018 North Sherman Avenue\|1018 N. Sherman Ave.]]<ref name="wsj-1978-11-27-p27">(1978, November 27). Help-wanted advertisement, Pizza Oven, 1018 Sherman Ave. ''Wisconsin State Journal''. p. 27. Newspapers.com image [https://www.newspapers.com/image/396372866/ 396372866].</ref>		* November: [[The Pizza Oven]] is found for the first time at [[1018 North Sherman Avenue\|1018 N. Sherman Ave.]]<ref name="wsj-1978-11-27-p27">(1978, November 27). Help-wanted advertisement, Pizza Oven, 1018 Sherman Ave. ''Wisconsin State Journal''. p. 27. Newspapers.com image [https://www.newspapers.com/image/396372866/ 396372866].</ref>
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	* Winter 1978–79: [[Gino’s\|Gino's]] introduces its trademarked "Stuffed Pizza®"<ref name="ct-1979-02-22-p56">(1979, February 22). Gino's "Stuffed Pizza®" advertisement. ''The Capital Times''. p. 56. Newspapers.com image [https://www.newspapers.com/image/520029613/ 520029613].</ref><ref name="ct-1979-05-17-p81">(1979, May 17). "That's a Pizza?" ''The Capital Times''. p. 81. Newspapers.com image [https://www.newspapers.com/image/519894785/ 519894785]. Sponsored content.</ref>.		* Winter 1978–79: [[Gino’s\|Gino's]] introduces its trademarked "Stuffed Pizza®"<ref name="ct-1979-02-22-p56">(1979, February 22). Gino's "Stuffed Pizza®" advertisement. ''The Capital Times''. p. 56. Newspapers.com image [https://www.newspapers.com/image/520029613/ 520029613].</ref><ref name="ct-1979-05-17-p81">(1979, May 17). "That's a Pizza?" ''The Capital Times''. p. 81. Newspapers.com image [https://www.newspapers.com/image/519894785/ 519894785]. Sponsored content.</ref>.
	* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.		* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.
			* August–September: "[[Midvale Plaza Pizza]] (by IGA)", 523 S. Midvale Blvd., advertises a Friday beer-batter fish dinner for $1.95<ref name="wsj-1979-08-10-p29">(1979, August 10). "Fish Special." ''Wisconsin State Journal''. p. 29. Newspapers.com image [https://www.newspapers.com/image/405533514/ 405533514].</ref>.
	* December: the Diner's Scorecard reviews [[The Grotto]], 636 State St., after 31 years<ref name="wsj-1979-12-02-p104">Campbell, G. (1979, December 2). "Grotto thrives on established tradition." ''Wisconsin State Journal''. p. 104. Newspapers.com image [https://www.newspapers.com/image/401346848/ 401346848].</ref>.		* December: the Diner's Scorecard reviews [[The Grotto]], 636 State St., after 31 years<ref name="wsj-1979-12-02-p104">Campbell, G. (1979, December 2). "Grotto thrives on established tradition." ''Wisconsin State Journal''. p. 104. Newspapers.com image [https://www.newspapers.com/image/401346848/ 401346848].</ref>.

	==Notes==		==Notes==
	<references />		<references />

Jacques: Add Mike's Fine Food (1973), Villa Piazza (1977) and Pino's (1971–79)

2026-10-28T18:54:07Z

Add Mike's Fine Food (1973), Villa Piazza (1977) and Pino's (1971–79)

← Older revision		Revision as of 18:54, 28 October 2026
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	===== 1971 =====		===== 1971 =====
			* A new building goes up at Park and Regent, with [[Pino’s]] in the basement and the Bunky's music club upstairs<ref name="wsj-1980-08-17-p85">Schubert, S. (1980, August 17). "Madonna's carries on tradition." ''Wisconsin State Journal''. p. 85. Newspapers.com image [https://www.newspapers.com/image/405554590/ 405554590].</ref>.
	* January: Barnaby's Family Inn holds its grand opening at 6613 Mineral Point Rd., near West Towne<ref name="wsj-1971-01-11-p7">(1971, January 11). Barnaby's Family Inn grand-opening advertisement, 6613 Mineral Point Rd. ''Wisconsin State Journal''. p. 7. Newspapers.com image [https://www.newspapers.com/image/396380557/ 396380557].</ref>.		* January: Barnaby's Family Inn holds its grand opening at 6613 Mineral Point Rd., near West Towne<ref name="wsj-1971-01-11-p7">(1971, January 11). Barnaby's Family Inn grand-opening advertisement, 6613 Mineral Point Rd. ''Wisconsin State Journal''. p. 7. Newspapers.com image [https://www.newspapers.com/image/396380557/ 396380557].</ref>.
	* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.		* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.
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	* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.		* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.
	* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor ([[Mike’s Fine Food]]) on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.		* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor ([[Mike’s Fine Food]]) on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.
			* June: [[Pino’s]] runs a Thursday special of a 14-inch Pizza del Pino with a carafe of wine for $4.95<ref name="wsj-1975-06-26-p36">(1975, June 26). Pino's, Corner of Regent & Park: "Thursday Nite Special: 14" Pizza del Pino & carafe house special w/wine $4.95" (ran Thursdays, summer 1975). ''Wisconsin State Journal''. p. 36. Newspapers.com image [https://www.newspapers.com/image/405895823/ 405895823].</ref>.
	* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />		* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />
	* July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice<ref name="dc-1975-07-25-p5" />.		* July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice<ref name="dc-1975-07-25-p5" />.
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	===== 1979 =====		===== 1979 =====
			* Early in the year: debts from the Bunky's music club close it and [[Pino’s]]; the Capadonas sell the corner<ref name="wsj-1980-08-17-p85" />. By June it is Nona's, "formerly Pino's," still selling the Pizza del Pino<ref name="wsj-1979-07-18-p27">(1979, July 18). Nona's (formerly Pino's), 3 North Park: "Wednesday Special: 14" Pizza Del Pino ... $5.10"; carryouts (ran Wednesdays, June–July 1979). ''Wisconsin State Journal''. p. 27. Newspapers.com image [https://www.newspapers.com/image/405565752/ 405565752].</ref>.
	* Winter 1978–79: [[Gino’s\|Gino's]] introduces its trademarked "Stuffed Pizza®"<ref name="ct-1979-02-22-p56">(1979, February 22). Gino's "Stuffed Pizza®" advertisement. ''The Capital Times''. p. 56. Newspapers.com image [https://www.newspapers.com/image/520029613/ 520029613].</ref><ref name="ct-1979-05-17-p81">(1979, May 17). "That's a Pizza?" ''The Capital Times''. p. 81. Newspapers.com image [https://www.newspapers.com/image/519894785/ 519894785]. Sponsored content.</ref>.		* Winter 1978–79: [[Gino’s\|Gino's]] introduces its trademarked "Stuffed Pizza®"<ref name="ct-1979-02-22-p56">(1979, February 22). Gino's "Stuffed Pizza®" advertisement. ''The Capital Times''. p. 56. Newspapers.com image [https://www.newspapers.com/image/520029613/ 520029613].</ref><ref name="ct-1979-05-17-p81">(1979, May 17). "That's a Pizza?" ''The Capital Times''. p. 81. Newspapers.com image [https://www.newspapers.com/image/519894785/ 519894785]. Sponsored content.</ref>.
	* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.		* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.

Jacques: Add Mike's Fine Food (1973) and Villa Piazza (1977)

2026-10-28T18:04:06Z

Add Mike's Fine Food (1973) and Villa Piazza (1977)

← Older revision		Revision as of 18:04, 28 October 2026
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	* Pizza in the Pan: Biagio Gargano opens an upstairs dining room at [[Gargano’s Pizzeria\|Gargano's]] for Sicilian-style pan pizza, later advertised as the first in Madison<ref name="dc-1975-07-25-p5">(1975, July 25). [https://search.library.wisc.edu/digital/APPSQ7XXWUS7QJ83/pages/AFERMLWDPDLHY78N Gargano's advertisement: Pizza in the Pan (1973) and sfinciuni, "the Peter Pan Pizza".] ''The Daily Cardinal''. p. 5.</ref><ref name="dc-1974-03-22-p9">Gourmet, S. S. (1974, March 22). [https://search.library.wisc.edu/digital/AQL3FLZNJLNSBH8B/pages/A4FDIVL4IWNX5L84 State Street Gourmet on Gargano's Pizza in the Pan.] ''The Daily Cardinal''. p. 9.</ref>.		* Pizza in the Pan: Biagio Gargano opens an upstairs dining room at [[Gargano’s Pizzeria\|Gargano's]] for Sicilian-style pan pizza, later advertised as the first in Madison<ref name="dc-1975-07-25-p5">(1975, July 25). [https://search.library.wisc.edu/digital/APPSQ7XXWUS7QJ83/pages/AFERMLWDPDLHY78N Gargano's advertisement: Pizza in the Pan (1973) and sfinciuni, "the Peter Pan Pizza".] ''The Daily Cardinal''. p. 5.</ref><ref name="dc-1974-03-22-p9">Gourmet, S. S. (1974, March 22). [https://search.library.wisc.edu/digital/AQL3FLZNJLNSBH8B/pages/A4FDIVL4IWNX5L84 State Street Gourmet on Gargano's Pizza in the Pan.] ''The Daily Cardinal''. p. 9.</ref>.
	* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>		* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>
			* May: the city's license renewals include Family Pizza Parlor of Madison, doing business as [[Mike’s Fine Food]], at 4243 W. Beltline Hwy.<ref name="wsj-1973-05-21-p25">(1973, May 21). City of Madison liquor and beer license renewals, 1973–74, incl. "Family Pizza Parlor of Madison (Mike's Fine Food), Clarence Janney, Agent, 4243 W. Beltline Hwy.". ''Wisconsin State Journal''. p. 25. Newspapers.com image [https://www.newspapers.com/image/405772799/ 405772799].</ref>
	* May: Pizza on Wheels, delivery from the Soupçon restaurant at 112 King St., holds its grand opening<ref name="dc-1973-05-07-p5">(1973, May 7). [https://search.library.wisc.edu/digital/ASSKB6H447GHRM9B/pages/ATFMVIJ2CV2Q6G8Y Advertisements for Gino's and for the grand opening of Pizza on Wheels, Soupcon, 112 King St.] ''The Daily Cardinal''. p. 5.</ref>.		* May: Pizza on Wheels, delivery from the Soupçon restaurant at 112 King St., holds its grand opening<ref name="dc-1973-05-07-p5">(1973, May 7). [https://search.library.wisc.edu/digital/ASSKB6H447GHRM9B/pages/ATFMVIJ2CV2Q6G8Y Advertisements for Gino's and for the grand opening of Pizza on Wheels, Soupcon, 112 King St.] ''The Daily Cardinal''. p. 5.</ref>.
	* September: [[Luigi’s Pizza & Subs\|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>		* September: [[Luigi’s Pizza & Subs\|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>
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	===== 1975 =====		===== 1975 =====
	* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.		* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.
	* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.		* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor ([[Mike’s Fine Food]]) on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.
	* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />		* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />
	* July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice<ref name="dc-1975-07-25-p5" />.		* July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice<ref name="dc-1975-07-25-p5" />.
Line 43:		Line 44:

	===== 1977 =====		===== 1977 =====
			* February–September: [[Villa Piazza]] opens at 2039 Allen Blvd., Middleton, and hires "pizza makers & delivery persons"<ref name="wsj-1977-02-19-p25">(1977, February 19). Help-wanted: 'Restaurant work — Apply in person Mon., Feb. 21 from 11–4 p.m. ... Villa Piazza, 2039 Allen Blvd., Middleton (Behind Enco Station)'. ''Wisconsin State Journal''. p. 25. Newspapers.com image [https://www.newspapers.com/image/401105610/ 401105610].</ref><ref name="wsj-1977-09-07-p35">(1977, September 7). Help-wanted: "Pizza makers & delivery persons — Part & full time. Nights, weekends. Villa Piazza, 2039 Allen Blvd., Middleton" (ran daily Sept. 7–10, 1977, in both papers). ''Wisconsin State Journal''. p. 35. Newspapers.com image [https://www.newspapers.com/image/409175488/ 409175488].</ref>.

	===== 1978 =====		===== 1978 =====

Jacques: Add Gargano's Pizza in the Pan, Pizza on Wheels and the 1975 Rocky Rococo stores

2026-10-25T20:42:55Z

Add Gargano's Pizza in the Pan, Pizza on Wheels and the 1975 Rocky Rococo stores

← Older revision		Revision as of 20:42, 25 October 2026
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	===== 1979 =====		===== 1979 =====
			* Winter 1978–79: [[Gino’s\|Gino's]] introduces its trademarked "Stuffed Pizza®"<ref name="ct-1979-02-22-p56">(1979, February 22). Gino's "Stuffed Pizza®" advertisement. ''The Capital Times''. p. 56. Newspapers.com image [https://www.newspapers.com/image/520029613/ 520029613].</ref><ref name="ct-1979-05-17-p81">(1979, May 17). "That's a Pizza?" ''The Capital Times''. p. 81. Newspapers.com image [https://www.newspapers.com/image/519894785/ 519894785]. Sponsored content.</ref>.
	* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.		* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.
	* December: the Diner's Scorecard reviews [[The Grotto]], 636 State St., after 31 years<ref name="wsj-1979-12-02-p104">Campbell, G. (1979, December 2). "Grotto thrives on established tradition." ''Wisconsin State Journal''. p. 104. Newspapers.com image [https://www.newspapers.com/image/401346848/ 401346848].</ref>.		* December: the Diner's Scorecard reviews [[The Grotto]], 636 State St., after 31 years<ref name="wsj-1979-12-02-p104">Campbell, G. (1979, December 2). "Grotto thrives on established tradition." ''Wisconsin State Journal''. p. 104. Newspapers.com image [https://www.newspapers.com/image/401346848/ 401346848].</ref>.

Jacques: Add Gargano's Pizza in the Pan, Pizza on Wheels and the 1975 Rocky Rococo stores

2026-10-25T19:48:06Z

Add Gargano's Pizza in the Pan, Pizza on Wheels and the 1975 Rocky Rococo stores

← Older revision		Revision as of 19:48, 25 October 2026
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	* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.		* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.
	* Pizza in the Pan: Biagio Gargano opens an upstairs dining room at [[Gargano’s Pizzeria\|Gargano's]] for Sicilian-style pan pizza, later advertised as the first in Madison<ref name="dc-1975-07-25-p5">(1975, July 25). [https://search.library.wisc.edu/digital/APPSQ7XXWUS7QJ83/pages/AFERMLWDPDLHY78N Gargano's advertisement: Pizza in the Pan (1973) and sfinciuni, "the Peter Pan Pizza".] ''The Daily Cardinal''. p. 5.</ref><ref name="dc-1974-03-22-p9">Gourmet, S. S. (1974, March 22). [https://search.library.wisc.edu/digital/AQL3FLZNJLNSBH8B/pages/A4FDIVL4IWNX5L84 State Street Gourmet on Gargano's Pizza in the Pan.] ''The Daily Cardinal''. p. 9.</ref>.		* Pizza in the Pan: Biagio Gargano opens an upstairs dining room at [[Gargano’s Pizzeria\|Gargano's]] for Sicilian-style pan pizza, later advertised as the first in Madison<ref name="dc-1975-07-25-p5">(1975, July 25). [https://search.library.wisc.edu/digital/APPSQ7XXWUS7QJ83/pages/AFERMLWDPDLHY78N Gargano's advertisement: Pizza in the Pan (1973) and sfinciuni, "the Peter Pan Pizza".] ''The Daily Cardinal''. p. 5.</ref><ref name="dc-1974-03-22-p9">Gourmet, S. S. (1974, March 22). [https://search.library.wisc.edu/digital/AQL3FLZNJLNSBH8B/pages/A4FDIVL4IWNX5L84 State Street Gourmet on Gargano's Pizza in the Pan.] ''The Daily Cardinal''. p. 9.</ref>.
			* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>
	* May: Pizza on Wheels, delivery from the Soupçon restaurant at 112 King St., holds its grand opening<ref name="dc-1973-05-07-p5">(1973, May 7). [https://search.library.wisc.edu/digital/ASSKB6H447GHRM9B/pages/ATFMVIJ2CV2Q6G8Y Advertisements for Gino's and for the grand opening of Pizza on Wheels, Soupcon, 112 King St.] ''The Daily Cardinal''. p. 5.</ref>.		* May: Pizza on Wheels, delivery from the Soupçon restaurant at 112 King St., holds its grand opening<ref name="dc-1973-05-07-p5">(1973, May 7). [https://search.library.wisc.edu/digital/ASSKB6H447GHRM9B/pages/ATFMVIJ2CV2Q6G8Y Advertisements for Gino's and for the grand opening of Pizza on Wheels, Soupcon, 112 King St.] ''The Daily Cardinal''. p. 5.</ref>.
	* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>
	* September: [[Luigi’s Pizza & Subs\|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>		* September: [[Luigi’s Pizza & Subs\|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>
	* December: Gino's wins the third Cardinal contest<ref name="dc-1973-12-07-p21">Staff, A. S. M. o. t. C. (1973, December 7). [https://search.library.wisc.edu/digital/AYT6JBSLU7SDSN8J/pages/A7BIB6V4NSEQ529E "As the pizza turns..."] ''The Daily Cardinal''. p. 21.</ref>.		* December: Gino's wins the third Cardinal contest<ref name="dc-1973-12-07-p21">Staff, A. S. M. o. t. C. (1973, December 7). [https://search.library.wisc.edu/digital/AYT6JBSLU7SDSN8J/pages/A7BIB6V4NSEQ529E "As the pizza turns..."] ''The Daily Cardinal''. p. 21.</ref>.
Line 33:		Line 33:
	===== 1975 =====		===== 1975 =====
	* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.		* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.
			* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.
			* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />
	* July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice<ref name="dc-1975-07-25-p5" />.		* July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice<ref name="dc-1975-07-25-p5" />.
	* August: Rocky Rococo advertises two locations, 411 W. Gilman (whole pies, delivery) and 651 State (slices)<ref name="dc-1975-08-26-p26">(1975, August 26). [https://search.library.wisc.edu/digital/AS2LMKINXM4QYL8C/pages/AUSK37NE5B6BVQ8Y Rocky Rococo advertisement listing two locations, 411 W. Gilman and 651 State.] ''The Daily Cardinal''. p. 26.</ref>.		* August: Rocky Rococo advertises two locations, 411 W. Gilman (whole pies, delivery) and 651 State (slices)<ref name="dc-1975-08-26-p26">(1975, August 26). [https://search.library.wisc.edu/digital/AS2LMKINXM4QYL8C/pages/AUSK37NE5B6BVQ8Y Rocky Rococo advertisement listing two locations, 411 W. Gilman and 651 State.] ''The Daily Cardinal''. p. 26.</ref>.
	* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.
	* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />
	* November: Rocky Rococo (pan) and Pizza Pit (thin crust) win the Cardinal contest<ref name="dc-1975-11-04-p1">(1975, November 4). [https://search.library.wisc.edu/digital/AFKR5452RGMKXO8M/pages/A6N32XJ63HHHL38M "Searching for the pie in the sky."] ''The Daily Cardinal''. p. 1.</ref>.		* November: Rocky Rococo (pan) and Pizza Pit (thin crust) win the Cardinal contest<ref name="dc-1975-11-04-p1">(1975, November 4). [https://search.library.wisc.edu/digital/AFKR5452RGMKXO8M/pages/A6N32XJ63HHHL38M "Searching for the pie in the sky."] ''The Daily Cardinal''. p. 1.</ref>.

Jacques: Add Gargano's Pizza in the Pan, Pizza on Wheels and the 1975 Rocky Rococo stores

2026-10-25T19:47:31Z

Add Gargano's Pizza in the Pan, Pizza on Wheels and the 1975 Rocky Rococo stores

← Older revision		Revision as of 19:47, 25 October 2026
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	===== 1973 =====		===== 1973 =====
	* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.		* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.
			* Pizza in the Pan: Biagio Gargano opens an upstairs dining room at [[Gargano’s Pizzeria\|Gargano's]] for Sicilian-style pan pizza, later advertised as the first in Madison<ref name="dc-1975-07-25-p5">(1975, July 25). [https://search.library.wisc.edu/digital/APPSQ7XXWUS7QJ83/pages/AFERMLWDPDLHY78N Gargano's advertisement: Pizza in the Pan (1973) and sfinciuni, "the Peter Pan Pizza".] ''The Daily Cardinal''. p. 5.</ref><ref name="dc-1974-03-22-p9">Gourmet, S. S. (1974, March 22). [https://search.library.wisc.edu/digital/AQL3FLZNJLNSBH8B/pages/A4FDIVL4IWNX5L84 State Street Gourmet on Gargano's Pizza in the Pan.] ''The Daily Cardinal''. p. 9.</ref>.
			* May: Pizza on Wheels, delivery from the Soupçon restaurant at 112 King St., holds its grand opening<ref name="dc-1973-05-07-p5">(1973, May 7). [https://search.library.wisc.edu/digital/ASSKB6H447GHRM9B/pages/ATFMVIJ2CV2Q6G8Y Advertisements for Gino's and for the grand opening of Pizza on Wheels, Soupcon, 112 King St.] ''The Daily Cardinal''. p. 5.</ref>.
	* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>		* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>
	* September: [[Luigi’s Pizza & Subs\|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>		* September: [[Luigi’s Pizza & Subs\|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>
Line 31:		Line 33:
	===== 1975 =====		===== 1975 =====
	* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.		* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.
			* July: Gargano's adds sfinciuni, "the Peter Pan Pizza", at 70¢ a slice<ref name="dc-1975-07-25-p5" />.
			* August: Rocky Rococo advertises two locations, 411 W. Gilman (whole pies, delivery) and 651 State (slices)<ref name="dc-1975-08-26-p26">(1975, August 26). [https://search.library.wisc.edu/digital/AS2LMKINXM4QYL8C/pages/AUSK37NE5B6BVQ8Y Rocky Rococo advertisement listing two locations, 411 W. Gilman and 651 State.] ''The Daily Cardinal''. p. 26.</ref>.
	* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.		* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.
	* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />		* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />

Jacques: Add the 1970s research: Daily Cardinal contests, pizza trucks, Luigi's, West Side Pizza, licenses and reviews

2026-10-25T17:34:10Z

Add the 1970s research: Daily Cardinal contests, pizza trucks, Luigi's, West Side Pizza, licenses and reviews

← Older revision		Revision as of 17:34, 25 October 2026
Line 9:		Line 9:

	===== 1971 =====		===== 1971 =====
			* January: Barnaby's Family Inn holds its grand opening at 6613 Mineral Point Rd., near West Towne<ref name="wsj-1971-01-11-p7">(1971, January 11). Barnaby's Family Inn grand-opening advertisement, 6613 Mineral Point Rd. ''Wisconsin State Journal''. p. 7. Newspapers.com image [https://www.newspapers.com/image/396380557/ 396380557].</ref>.
	* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.		* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.
	* October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's<ref name="dc-1971-10-28-p4">Gourmet, S. S. (1971, October 28). [https://search.library.wisc.edu/digital/AZDG5OTEDZORWN8R/pages/A22KWYDBZHPROL87 State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's.] ''The Daily Cardinal''. p. 4.</ref>.		* October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's<ref name="dc-1971-10-28-p4">Gourmet, S. S. (1971, October 28). [https://search.library.wisc.edu/digital/AZDG5OTEDZORWN8R/pages/A22KWYDBZHPROL87 State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's.] ''The Daily Cardinal''. p. 4.</ref>.
Line 26:		Line 27:
	* March 16: Brown's Restaurant, [[411 West Gilman Street\|411 W. Gilman St.]], closes after 36 years<ref name="ct-1974-03-16-p9">LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521389573/ 521389573].</ref>.		* March 16: Brown's Restaurant, [[411 West Gilman Street\|411 W. Gilman St.]], closes after 36 years<ref name="ct-1974-03-16-p9">LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521389573/ 521389573].</ref>.
	* April 4: the first [[Rocky Rococo]] opens in its place<ref name="wsj-1982-04-04-p32" />. By late April a large slice with sausage costs 80¢ at lunch<ref name="dc-1974-04-25-p8">Gourmet, S. S. (1974, April 25). [https://search.library.wisc.edu/digital/A36YVM6NIUNY2Q86/pages/AOEPORDK2JZ5VL9A State Street Gourmet on pan pizza at Pino's and Rocky Rococo.] ''The Daily Cardinal''. p. 8.</ref>.		* April 4: the first [[Rocky Rococo]] opens in its place<ref name="wsj-1982-04-04-p32" />. By late April a large slice with sausage costs 80¢ at lunch<ref name="dc-1974-04-25-p8">Gourmet, S. S. (1974, April 25). [https://search.library.wisc.edu/digital/A36YVM6NIUNY2Q86/pages/AOEPORDK2JZ5VL9A State Street Gourmet on pan pizza at Pino's and Rocky Rococo.] ''The Daily Cardinal''. p. 8.</ref>.
	* October: "newcomer Rocky Rococo" wins the fourth Cardinal contest<ref name="dc-1974-10-14-p11">Calhoun, H. (1974, October 14). [https://search.library.wisc.edu/digital/AUAUB2N7IUYMQS9C/pages/AZFRDN3FZSSQKA8O "Pizza hits the Rocky."] ''The Daily Cardinal''. p. 11.</ref>.		* October: "newcomer Rocky Rococo" wins the fourth Cardinal contest<ref name="dc-1974-10-14-p11">Calhoun, H. (1974, October 14). [https://search.library.wisc.edu/digital/AUAUB2N7IUYMQS9C/pages/AZFRDN3FZSSQKA8O "Pizza hits the pits; Rocky wins by default."] ''The Daily Cardinal''. p. 11.</ref>.

	===== 1975 =====		===== 1975 =====
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	===== 1976 =====		===== 1976 =====
			* April 10–11: [[Pizza Hut]] holds the grand opening of its East Washington Avenue restaurant, 3059 E. Washington Ave.<ref name="wsj-1976-04-11-p80">(1976, April 11). Pizza Hut grand-opening advertisement: "New East Location, 3059 East Washington Ave.". ''Wisconsin State Journal''. p. 80. Newspapers.com image [https://www.newspapers.com/image/402296564/ 402296564].</ref>

	===== 1977 =====		===== 1977 =====

Jacques: Add the 1970s research: Daily Cardinal contests, pizza trucks, Luigi's, West Side Pizza, licenses and reviews

2026-10-25T16:05:44Z

Add the 1970s research: Daily Cardinal contests, pizza trucks, Luigi's, West Side Pizza, licenses and reviews

← Older revision		Revision as of 16:05, 25 October 2026
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	In the 1970s [[Pizza Pit]] spread across Madison, and [[Rocky Rococo]] opened downtown and grew to five restaurants.		In the 1970s [[Pizza Pit]] spread across Madison, and [[Rocky Rococo]] opened downtown and grew to five restaurants. Pizza was delivered by truck — two companies baked it in the trucks on the way — and the student newspaper held an annual contest to judge the campus delivery pizzas (see [[Daily Cardinal pizza contests]] and [[Pizza trucks]]).

	===== 1970 =====		===== 1970 =====
			* January–February: [[Shakey’s Pizza Parlor\|Shakey's]] runs its East (3553 E. Washington Ave.) and West (6640 University Ave., Middleton) parlors, with sing-alongs and, at the West parlor, family film nights<ref name="wsj-1970-01-11-p68">(1970, January 11). Shakey's Pizza Parlor weekly family movie guide (West store only). ''Wisconsin State Journal''. p. 68. Newspapers.com image [https://www.newspapers.com/image/396497934/ 396497934].</ref><ref name="wsj-1970-02-14-p25">(1970, February 14). Shakey's Pizza Parlors advertisement listing East (3553 E. Washington Ave.) and West (6640 University Ave.). ''Wisconsin State Journal''. p. 25. Newspapers.com image [https://www.newspapers.com/image/396539861/ 396539861].</ref>.
			* May: new beer-license applications from Barnaby's for 4802 E. Washington Ave. and 6613 Mineral Point Rd., from Biagio Gargano for 437 State St., and from [[Pizza Hut]] of Madison<ref name="wsj-1970-05-20-p23">(1970, May 20). City of Madison notice of new Class B beer license applications, May 1970. ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/396874370/ 396874370].</ref>.
			* June: KC Rolling Pizza, which bakes its pizzas in its delivery trucks, sponsors a softball team<ref name="ct-1970-06-12-p21">(1970, June 12). City softball roundup naming a K.C. Rolling Pizza team. ''The Capital Times''. p. 21. Newspapers.com image [https://www.newspapers.com/image/520706538/ 520706538].</ref>.
			* August: Mr. E's Pizza at Hilldale wants a truck driver<ref name="wsj-1970-08-07-p22">(1970, August 7). Mr. E's Pizza, Hilldale, advertises for a part-time truck driver. ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/396678866/ 396678866].</ref>.
			* October: "the new West side Pizza Oven" opens at [[2616 Monroe Street\|2616 Monroe St.]]<ref name="wsj-1970-10-17-p18">(1970, October 17). "The new West side Pizza Oven" advertises for drivers and inside help, 2616 Monroe St. or 6016 Monona Dr. ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/396603608/ 396603608].</ref>.

	===== 1971 =====		===== 1971 =====
	* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.		* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.
			* October: the Daily Cardinal's restaurant column, the "State Street Gourmet", tries pizzas baked in the backs of trucks by Eveready and KC's<ref name="dc-1971-10-28-p4">Gourmet, S. S. (1971, October 28). [https://search.library.wisc.edu/digital/AZDG5OTEDZORWN8R/pages/A22KWYDBZHPROL87 State Street Gourmet column on delivered pizza: Eveready Roll'n Pizza, KC Roll'n Pizza Man, Gino's.] ''The Daily Cardinal''. p. 4.</ref>.
			* November 3: the first Daily Cardinal pizza contest; [[Gargano’s Pizzeria\|Gargano's]] wins<ref name="dc-1971-11-05-p9">Anchovy, W. J. (1971, November 5). [https://search.library.wisc.edu/digital/A42WIS6HQWPSI48D/pages/ALQCYDOMULMDO78Q "Promises, promises: First annual pizza contest."] ''The Daily Cardinal''. p. 9.</ref>.

	===== 1972 =====		===== 1972 =====
			* August: the Cardinal's telephone guide lists six "pizza places": Eveready, Gargano's, [[Gino’s\|Gino's]], K.C.'s, Pizza Oven and Pizza Pit<ref name="dc-1972-08-21-p40">(1972, August 21). [https://search.library.wisc.edu/digital/ARQ74HR23M66BP9A/pages/A6FGZN6KRTOXHA9E Madison Telephone Guide, Fall Registration Issue: "Pizza places".] ''The Daily Cardinal''. p. 40.</ref>.
			* November 15: Gargano's wins the second Cardinal contest<ref name="dc-1972-11-17-p15">McCue, M. (1972, November 17). [https://search.library.wisc.edu/digital/AB4O7PJUOZ22W28Q/pages/A5ITJXL5DAAWFI83 Second Annual Cardinal Pizza Delivery Competition.] ''The Daily Cardinal''. p. 15.</ref>.

	===== 1973 =====		===== 1973 =====
	* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.		* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.
			* April: West Side Pizza hires at 2616 Monroe St.<ref name="wsj-1973-04-25-p43">(1973, April 25). West Side Pizza, 2616 Monroe St., advertises for cooks and drivers. ''Wisconsin State Journal''. p. 43. Newspapers.com image [https://www.newspapers.com/image/405652534/ 405652534].</ref>
			* September: [[Luigi’s Pizza & Subs\|Luigi's]], 462 State St., sells pizza by the slice, cheese 30¢<ref name="dc-1973-09-14-p10">(1973, September 14). [https://search.library.wisc.edu/digital/ANRTVY6BQUH2VG8J/pages/A3IRZLOAPJ7GKM8C Luigi's pizza-by-the-slice advertisement.] ''The Daily Cardinal''. p. 10.</ref>. Pizza Hut has three restaurants: 2405 S. Park St., 4709 Verona Rd. and 811 Fern Dr.<ref name="ct-1973-09-29-p10">(1973, September 29). Pizza Hut "Pitcher night" advertisement listing three Madison restaurants. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/519574381/ 519574381].</ref>
			* December: Gino's wins the third Cardinal contest<ref name="dc-1973-12-07-p21">Staff, A. S. M. o. t. C. (1973, December 7). [https://search.library.wisc.edu/digital/AYT6JBSLU7SDSN8J/pages/A7BIB6V4NSEQ529E "As the pizza turns..."] ''The Daily Cardinal''. p. 21.</ref>.

	===== 1974 =====		===== 1974 =====
	* March 16: Brown's Restaurant, [[411 West Gilman Street\|411 W. Gilman St.]], closes after 36 years<ref name="ct-1974-03-16-p9">LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521389573/ 521389573].</ref>.		* March 16: Brown's Restaurant, [[411 West Gilman Street\|411 W. Gilman St.]], closes after 36 years<ref name="ct-1974-03-16-p9">LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521389573/ 521389573].</ref>.
	* April 4: the first [[Rocky Rococo]] opens in its place<ref name="wsj-1982-04-04-p32" />.		* April 4: the first [[Rocky Rococo]] opens in its place<ref name="wsj-1982-04-04-p32" />. By late April a large slice with sausage costs 80¢ at lunch<ref name="dc-1974-04-25-p8">Gourmet, S. S. (1974, April 25). [https://search.library.wisc.edu/digital/A36YVM6NIUNY2Q86/pages/AOEPORDK2JZ5VL9A State Street Gourmet on pan pizza at Pino's and Rocky Rococo.] ''The Daily Cardinal''. p. 8.</ref>.
			* October: "newcomer Rocky Rococo" wins the fourth Cardinal contest<ref name="dc-1974-10-14-p11">Calhoun, H. (1974, October 14). [https://search.library.wisc.edu/digital/AUAUB2N7IUYMQS9C/pages/AZFRDN3FZSSQKA8O "Pizza hits the Rocky."] ''The Daily Cardinal''. p. 11.</ref>.

	===== 1975 =====		===== 1975 =====
			* April 25: the workers at Luigi's on State Street win recognition of their union — "the only union pizza in town"<ref name="dc-1975-04-28-p2">Ramsay, C. (1975, April 28). [https://search.library.wisc.edu/digital/AST3BBN4BW3C3F8M/pages/AH2PE4QPTT53ZV8U "Luigi's pizza unionizes, but owner may close."] ''The Daily Cardinal''. p. 2.</ref>.
			* May: the city license list includes Gargano's, Gino's, Paisan's, Luigi's, the Family Pizza Parlor on the West Beltline, two Barnaby's, two Pizza Huts, Rocky Rococo and Shakey's<ref name="wsj-1975-05-28-p35">(1975, May 28). City of Madison license list, May 1975. ''Wisconsin State Journal''. p. 35.</ref>.
	* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />		* Summer: the second Rocky Rococo opens at [[651 State Street\|651 State St.]]<ref name="wsj-1982-04-04-p32" />
			* November: Rocky Rococo (pan) and Pizza Pit (thin crust) win the Cardinal contest<ref name="dc-1975-11-04-p1">(1975, November 4). [https://search.library.wisc.edu/digital/AFKR5452RGMKXO8M/pages/A6N32XJ63HHHL38M "Searching for the pie in the sky."] ''The Daily Cardinal''. p. 1.</ref>.

	===== 1976 =====		===== 1976 =====
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	===== 1979 =====		===== 1979 =====
	* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.		* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.
			* December: the Diner's Scorecard reviews [[The Grotto]], 636 State St., after 31 years<ref name="wsj-1979-12-02-p104">Campbell, G. (1979, December 2). "Grotto thrives on established tradition." ''Wisconsin State Journal''. p. 104. Newspapers.com image [https://www.newspapers.com/image/401346848/ 401346848].</ref>.

	==Notes==		==Notes==
	<references />		<references />

Jacques: New decade page from the newspaper research recorded in the database

2026-09-29T22:09:50Z

New decade page from the newspaper research recorded in the database

New page

In the 1970s [[Pizza Pit]] spread across Madison, and [[Rocky Rococo]] opened downtown and grew to five restaurants.

===== 1970 =====

===== 1971 =====
* April: [[Pizza Pit]] advertises free delivery from "all four Pizza Pits in Madison": Campus, Near East, Far East and So. Central<ref name="wsj-1971-04-12-p4">(1971, April 12). Pizza Pit advertisement, "Free delivery! Yes, all four Pizza Pits in Madison". ''Wisconsin State Journal''. p. 4. Newspapers.com image [https://www.newspapers.com/image/405149832/ 405149832].</ref>. A 16-inch sausage pizza costs $3.30<ref name="wsj-1971-04-19-p8">(1971, April 19). "Buy one! Get one free." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/402428924/ 402428924].</ref>.

===== 1972 =====

===== 1973 =====
* Wayne Mosley and Roger Brown visit each Big Ten university town, looking for a place to sell pan pizza, and choose Madison<ref name="wsj-1982-04-04-p32">Martin, C. (1982, April 4). "Through pizza's thick and thin, Rocky Rococo Corp. pans out." ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/404415972/ 404415972].</ref>.

===== 1974 =====
* March 16: Brown's Restaurant, [[411 West Gilman Street|411 W. Gilman St.]], closes after 36 years<ref name="ct-1974-03-16-p9">LaBrasca, R. (1974, March 16). "Brown's Restaurant to Close Doors On 36 Years of Good Home Cookin'." ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521389573/ 521389573].</ref>.
* April 4: the first [[Rocky Rococo]] opens in its place<ref name="wsj-1982-04-04-p32" />.

===== 1975 =====
* Summer: the second Rocky Rococo opens at [[651 State Street|651 State St.]]<ref name="wsj-1982-04-04-p32" />

===== 1976 =====

===== 1977 =====

===== 1978 =====
* August: Rocky Rococo has five restaurants<ref name="wsj-1978-08-03-p16">(1978, August 3). Rocky Rococo advertisement listing five restaurants. ''Wisconsin State Journal''. p. 16. Newspapers.com image [https://www.newspapers.com/image/400945917/ 400945917].</ref>.
* November: [[The Pizza Oven]] is found for the first time at [[1018 North Sherman Avenue|1018 N. Sherman Ave.]]<ref name="wsj-1978-11-27-p27">(1978, November 27). Help-wanted advertisement, Pizza Oven, 1018 Sherman Ave. ''Wisconsin State Journal''. p. 27. Newspapers.com image [https://www.newspapers.com/image/396372866/ 396372866].</ref>

===== 1979 =====
* [[Jim Meyer]], later of [[Pizza Extreme]], starts work at Pizza Pit<ref name="wsj-2009-09-27-p52">Troller, S. (2009, September 27). [https://madison.com/life-entertainment/local/food-drink/extreme-foresight-for-local-pizza-chain/article_49ba4b70-a203-5014-ab84-3f1931cf0101.html "Extreme foresight for local pizza chain."] ''Wisconsin State Journal''. p. 52. Newspapers.com image [https://www.newspapers.com/image/407707812/ 407707812].</ref>.

==Notes==
<references />