1960s (decade) - Revision history

Jacques: Add Buck's Pizza at 523 S. Midvale Blvd. (1962)

2026-10-30T04:08:04Z

Add Buck's Pizza at 523 S. Midvale Blvd. (1962)

← Older revision		Revision as of 04:08, 30 October 2026
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	===== 1962 =====		===== 1962 =====
			* January–February: [[Buck’s Pizza]] advertises its West Side shop at 523 S. Midvale Blvd., "open nightly 'til 11:30 p.m.", phone CE 8-5588<ref name="wsj-1962-01-05-p24">(1962, January 5). Help wanted: part-time evening counter work; apply in person 'Buck's Pizza Shop, 523 Midvale Shopping Center'. ''Wisconsin State Journal''. p. 24. Newspapers.com image [https://www.newspapers.com/image/401179529/ 401179529].</ref><ref name="wsj-1962-02-12-p10">(1962, February 12). 'Bird Watchers... Love... Buck's Pizza. Open Nightly 'til 11:30 p.m. CE 8-5588, 523 S. Midvale.' One of a run of small Buck's ads in both papers, 1962–63. ''Wisconsin State Journal''. p. 10. Newspapers.com image [https://www.newspapers.com/image/401163744/ 401163744].</ref>.
	* March: [[George Backus]] is hired to manage concessions for the University of Wisconsin "W" Club<ref name="mc-2010-06-08-moe-bucks" />.		* March: [[George Backus]] is hired to manage concessions for the University of Wisconsin "W" Club<ref name="mc-2010-06-08-moe-bucks" />.

Jacques: Add DiSalvo's Casa di Pizza (1961) and the Villa Tap (1968)

2026-10-29T00:52:38Z

Add DiSalvo's Casa di Pizza (1961) and the Villa Tap (1968)

← Older revision		Revision as of 00:52, 29 October 2026
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	* August: Pizza King, 454 State St., wants a "young man to learn pizza baking"<ref name="wsj-1961-08-30-p18">(1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/397673502/ 397673502].</ref>.		* August: Pizza King, 454 State St., wants a "young man to learn pizza baking"<ref name="wsj-1961-08-30-p18">(1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/397673502/ 397673502].</ref>.
	* December: Phil-A-Dora Pizzeria moves to 933 Regent St.<ref name="wsj-1961-12-08-p23">(1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/401159545/ 401159545].</ref>		* December: Phil-A-Dora Pizzeria moves to 933 Regent St.<ref name="wsj-1961-12-08-p23">(1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/401159545/ 401159545].</ref>
			* June–November: Sam DiSalvo buys the Chicken on Wheels restaurant at 306 State St.<ref name="ct-1961-06-06-p4">(1961, June 6). Council agenda: Sam DiSalvo plans to buy the restaurant at 306 State St. if the Council approves transfer of its beer license; it is owned by Caranotes, Inc., Stephen J. Caravello, agent. ''The Capital Times''. p. 4. Newspapers.com image [https://www.newspapers.com/image/519284761/ 519284761].</ref>; by November it is [[DiSalvo’s Casa di Pizza\|Casa di Pizza]]<ref name="wsj-1961-11-17-p34">(1961, November 17). Help wanted: waitress, part time or steady, apply in person after 5, Casa Di Pizza, 306 State St. ''Wisconsin State Journal''. p. 34. Newspapers.com image [https://www.newspapers.com/image/398358369/ 398358369].</ref>.
	* December: DiSalvo's Famous Casa di Pizza, "The House of Pizza", at 306 State St. advertises pizza, steaks, lasagna and seafood, with "Chicken on Wheels" as its specialty and free delivery anywhere in the city. It says its spaghetti and French fried shrimp have been served "since 1941"<ref name="mc-2020-06-28-never-eat-part-4">(2020, June 28). [https://madison.com/life-entertainment/local/food-drink/restaurants/collection_42fc28bb-795a-545b-9f92-1457ceeca2be.html "Throwback photos: Madison-area restaurants you'll never eat at again, part 4."] ''madison.com''.</ref>.		* December: DiSalvo's Famous Casa di Pizza, "The House of Pizza", at 306 State St. advertises pizza, steaks, lasagna and seafood, with "Chicken on Wheels" as its specialty and free delivery anywhere in the city. It says its spaghetti and French fried shrimp have been served "since 1941"<ref name="mc-2020-06-28-never-eat-part-4">(2020, June 28). [https://madison.com/life-entertainment/local/food-drink/restaurants/collection_42fc28bb-795a-545b-9f92-1457ceeca2be.html "Throwback photos: Madison-area restaurants you'll never eat at again, part 4."] ''madison.com''.</ref>.

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	===== 1968 =====		===== 1968 =====
	* January: the [[Pizza Hut]] chain's first Madison restaurant is due to open at 2405 S. Park St.<ref name="wsj-1967-12-31-p22">(1967, December 31). "Pizza Hut to Open Here About Jan. 15." ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/404707683/ 404707683].</ref>		* January: the [[Pizza Hut]] chain's first Madison restaurant is due to open at 2405 S. Park St.<ref name="wsj-1967-12-31-p22">(1967, December 31). "Pizza Hut to Open Here About Jan. 15." ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/404707683/ 404707683].</ref>
			* September: after remodeling, [[DiSalvo’s Casa di Pizza]] at 306 State St. reopens as DiSalvo's Villa Tap, a bar with pizza and sandwiches<ref name="wsj-1968-09-07-p15">(1968, September 7). Now open after complete remodeling: DiSalvo's Villa Tap, 306 State St., 257-0300: bar, pizza, your favorite sandwiches; food service daily 11:30 a.m.-1 p.m. and 5:30 p.m. to closing; carryouts. ''Wisconsin State Journal''. p. 15. Newspapers.com image [https://www.newspapers.com/image/404587596/ 404587596].</ref>.

	===== 1969 =====		===== 1969 =====

Jacques: Add DiSalvo's Casa di Pizza (1961 ad)

2026-10-28T22:02:46Z

Add DiSalvo's Casa di Pizza (1961 ad)

← Older revision		Revision as of 22:02, 28 October 2026
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	* August: Pizza King, 454 State St., wants a "young man to learn pizza baking"<ref name="wsj-1961-08-30-p18">(1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/397673502/ 397673502].</ref>.		* August: Pizza King, 454 State St., wants a "young man to learn pizza baking"<ref name="wsj-1961-08-30-p18">(1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/397673502/ 397673502].</ref>.
	* December: Phil-A-Dora Pizzeria moves to 933 Regent St.<ref name="wsj-1961-12-08-p23">(1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/401159545/ 401159545].</ref>		* December: Phil-A-Dora Pizzeria moves to 933 Regent St.<ref name="wsj-1961-12-08-p23">(1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/401159545/ 401159545].</ref>
			* December: DiSalvo's Famous Casa di Pizza, "The House of Pizza", at 306 State St. advertises pizza, steaks, lasagna and seafood, with "Chicken on Wheels" as its specialty and free delivery anywhere in the city. It says its spaghetti and French fried shrimp have been served "since 1941"<ref name="mc-2020-06-28-never-eat-part-4">(2020, June 28). [https://madison.com/life-entertainment/local/food-drink/restaurants/collection_42fc28bb-795a-545b-9f92-1457ceeca2be.html "Throwback photos: Madison-area restaurants you'll never eat at again, part 4."] ''madison.com''.</ref>.

	===== 1962 =====		===== 1962 =====

Jacques: Add Josie's Spaghetti House (1964)

2026-10-28T19:07:33Z

Add Josie's Spaghetti House (1964)

← Older revision		Revision as of 19:07, 28 October 2026
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	===== 1964 =====		===== 1964 =====
			* Josie Schuepbach, one of the 3 Sisters, opens [[Josie’s Spaghetti House]] at 906 Regent St., at Park and Regent<ref name="wsj-1984-01-15-p86">Schubert, S. (1984, January 15). "Good food and service are a tradition at Josie's." ''Wisconsin State Journal''. p. 86. Newspapers.com image [https://www.newspapers.com/image/402656445/ 402656445].</ref>.
	* April: Carlo Caputo offers the pizza restaurant at 435 State St. for sale; a windstorm tears the siding off "Carlo's Pizza Parlor"<ref name="wsj-1964-04-04-p17">(1964, April 4). Business opportunity: "Pizza restaurant—435 State St. ... See Mr. Caputo". ''Wisconsin State Journal''. p. 17. Newspapers.com image [https://www.newspapers.com/image/400576053/ 400576053].</ref><ref name="wsj-1964-04-14-p2">(1964, April 14). Windstorm damage, including siding torn off Carlo's Pizza Parlor, 435 State St. ''Wisconsin State Journal''. p. 2. Newspapers.com image [https://www.newspapers.com/image/400591633/ 400591633].</ref>.		* April: Carlo Caputo offers the pizza restaurant at 435 State St. for sale; a windstorm tears the siding off "Carlo's Pizza Parlor"<ref name="wsj-1964-04-04-p17">(1964, April 4). Business opportunity: "Pizza restaurant—435 State St. ... See Mr. Caputo". ''Wisconsin State Journal''. p. 17. Newspapers.com image [https://www.newspapers.com/image/400576053/ 400576053].</ref><ref name="wsj-1964-04-14-p2">(1964, April 14). Windstorm damage, including siding torn off Carlo's Pizza Parlor, 435 State St. ''Wisconsin State Journal''. p. 2. Newspapers.com image [https://www.newspapers.com/image/400591633/ 400591633].</ref>.
	* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive\|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.		* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive\|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.

Jacques: Add Pino's at Park and Regent (1963)

2026-10-28T18:54:02Z

Add Pino's at Park and Regent (1963)

← Older revision		Revision as of 18:54, 28 October 2026
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	===== 1963 =====		===== 1963 =====
			* By September: the Capadona family's restaurant at Park and Regent, earlier [[Bunky’s]], is called [[Pino’s]]<ref name="wsj-1963-09-02-p2">(1963, September 2). Police news: a burglary at Pino's restaurant, 3 N. Park St., in which $80 in rolled coins was taken. ''Wisconsin State Journal''. p. 2. Newspapers.com image [https://www.newspapers.com/image/400568046/ 400568046].</ref>.
	* September 9: Pizza-on-Wheels begins baking pizzas in three radio-dispatched trucks, from an office at 1330 Regent St.; see [[Pizza trucks]]<ref name="ct-1963-09-13-p6">(1963, September 13). "Firm to Cook Pizzas On Way To Customers." ''The Capital Times''. p. 6. Newspapers.com image [https://www.newspapers.com/image/518733738/ 518733738].</ref>.		* September 9: Pizza-on-Wheels begins baking pizzas in three radio-dispatched trucks, from an office at 1330 Regent St.; see [[Pizza trucks]]<ref name="ct-1963-09-13-p6">(1963, September 13). "Firm to Cook Pizzas On Way To Customers." ''The Capital Times''. p. 6. Newspapers.com image [https://www.newspapers.com/image/518733738/ 518733738].</ref>.

Jacques: Add Philadora, Pizza King, Carlo's and the 1964–66 Gargano items (1940–69 research)

2026-10-26T18:29:21Z

Add Philadora, Pizza King, Carlo's and the 1964–66 Gargano items (1940–69 research)

← Older revision		Revision as of 18:29, 26 October 2026
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	The 1960s saw the start of several of Madison's longest-lived pizza places: [[Buck’s Pizza]], [[The Pizza Oven]] and, at the end of the decade, [[Pizza Pit]]. [[Shakey’s Pizza Parlor\|Shakey's]] and [[Gargano’s Pizzeria\|Gargano's]] opened in 1964, and the national chain [[Pizza Hut]] arrived in 1968.		In 1960 the first businesses with "pizzeria" or "pizza house" in their names appeared in the Madison papers: [[Philadora Pizzeria]] on South Park Street and [[Pizza King]] on State Street, alongside [[Carlo’s]] carry-out pizza. The 1960s also saw the start of several of Madison's longest-lived pizza places: [[Buck’s Pizza]], [[The Pizza Oven]] and, at the end of the decade, [[Pizza Pit]]. [[Shakey’s Pizza Parlor\|Shakey's]] and [[Gargano’s Pizzeria\|Gargano's]] opened in 1964, and the national chain [[Pizza Hut]] arrived in 1968.

	===== 1960 =====		===== 1960 =====
			* April: [[Philadora Pizzeria]] advertises pizza and spaghetti, "carry outs our specialty", at 945 S. Park St.<ref name="wsj-1960-04-29-p22">(1960, April 29). "Philadora Pizzeria — Pizza, Spaghetti — Carry outs our specialty", 945 S. Park St. ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/397667390/ 397667390].</ref>
			* November–December: [[Pizza King]] holds its grand opening at 454 State St., "Madison's Newest Pizza House"<ref name="dc-1960-12-10-p6">(1960, December 10). [https://search.library.wisc.edu/digital/AST33AIYDRW3TZ8G/pages/A3NPAKGRCJ6XFJ8U Carlo's Pizza advertisement and "Announcing the Grand Opening of the Pizza King, 454 State St.".] ''The Daily Cardinal''. p. 6.</ref><ref name="wsj-1960-12-14-p32">(1960, December 14). "Grand Opening of Madison's Newest Pizza House! Pizza King", State St. ''Wisconsin State Journal''. p. 32. Newspapers.com image [https://www.newspapers.com/image/401086300/ 401086300].</ref>; [[Carlo’s]], 435 State St., advertises "Carlo's Pizza Delivered To Your Room" in the Daily Cardinal<ref name="dc-1960-12-09-p6">(1960, December 9). [https://search.library.wisc.edu/digital/AG2DE5OIJ7JMYM8Q/pages/AHY7PNTAWOMZ7C8C "Carlo's Pizza Delivered To Your Room", 435 State St., open till 1 a.m.] ''The Daily Cardinal''. p. 6.</ref>.
	* George "Buck" Backus opens [[Buck’s Pizza]] on Cottage Grove Road<ref name="mc-2010-06-08-moe-bucks">Moe, D. (2010, June 8). [https://madison.com/news/local/doug_moe/article_56320133-d654-5c05-8b22-681e5731e020.html "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success."] ''madison.com''.</ref>.		* George "Buck" Backus opens [[Buck’s Pizza]] on Cottage Grove Road<ref name="mc-2010-06-08-moe-bucks">Moe, D. (2010, June 8). [https://madison.com/news/local/doug_moe/article_56320133-d654-5c05-8b22-681e5731e020.html "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success."] ''madison.com''.</ref>.

	===== 1961 =====		===== 1961 =====
			* April–June: Phillip T. Clementi applies again for a beer license for the Philadora pizzeria; the Council grants beer licenses to two pizzerias in June<ref name="ct-1961-04-20-p1">(1961, April 20). "Licenses Sought." ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/519847668/ 519847668].</ref><ref name="ct-1961-06-06-p1">(1961, June 6). "Beer, Liquor Quota Boost Is Up for Hearing Tonight." ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/519284758/ 519284758].</ref><ref name="wsj-1961-11-07-p13">(1961, November 7). City Council license quotas; two beer tavern licenses granted to pizzerias in June. ''Wisconsin State Journal''. p. 13. Newspapers.com image [https://www.newspapers.com/image/398294476/ 398294476].</ref>.
			* August: Pizza King, 454 State St., wants a "young man to learn pizza baking"<ref name="wsj-1961-08-30-p18">(1961, August 30). "Young man to learn pizza baking. Apply Pizza King, 454 State St.". ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/397673502/ 397673502].</ref>.
			* December: Phil-A-Dora Pizzeria moves to 933 Regent St.<ref name="wsj-1961-12-08-p23">(1961, December 8). "Phil-A-Dora Pizzeria has moved to 933 Regent St.". ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/401159545/ 401159545].</ref>

	===== 1962 =====		===== 1962 =====
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	===== 1964 =====		===== 1964 =====
			* April: Carlo Caputo offers the pizza restaurant at 435 State St. for sale; a windstorm tears the siding off "Carlo's Pizza Parlor"<ref name="wsj-1964-04-04-p17">(1964, April 4). Business opportunity: "Pizza restaurant—435 State St. ... See Mr. Caputo". ''Wisconsin State Journal''. p. 17. Newspapers.com image [https://www.newspapers.com/image/400576053/ 400576053].</ref><ref name="wsj-1964-04-14-p2">(1964, April 14). Windstorm damage, including siding torn off Carlo's Pizza Parlor, 435 State St. ''Wisconsin State Journal''. p. 2. Newspapers.com image [https://www.newspapers.com/image/400591633/ 400591633].</ref>.
	* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive\|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.		* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive\|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.
	* May 18: [[Shakey’s Pizza Parlor]] opens at 3553 E. Washington Ave., with a grand opening on May 22<ref name="ct-1964-05-18-p32">(1964, May 18). Shakey's "Now Open" advertisement with menu. ''The Capital Times''. p. 32. Newspapers.com image [https://www.newspapers.com/image/520819163/ 520819163].</ref><ref name="ct-1964-05-22-p36">(1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. ''The Capital Times''. p. 36. Newspapers.com image [https://www.newspapers.com/image/520821361/ 520821361].</ref>.		* May 18: [[Shakey’s Pizza Parlor]] opens at 3553 E. Washington Ave., with a grand opening on May 22<ref name="ct-1964-05-18-p32">(1964, May 18). Shakey's "Now Open" advertisement with menu. ''The Capital Times''. p. 32. Newspapers.com image [https://www.newspapers.com/image/520819163/ 520819163].</ref><ref name="ct-1964-05-22-p36">(1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. ''The Capital Times''. p. 36. Newspapers.com image [https://www.newspapers.com/image/520821361/ 520821361].</ref>.
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	===== 1965 =====		===== 1965 =====
			* April 27: Biagio Gargano, who runs a pizza shop at 435 State St., becomes a U.S. citizen; his brother Gino runs a restaurant at 535 State St.<ref name="ct-1965-04-27-p1">(1965, April 27). Naturalization ceremony; Biagio Gargano operates a pizza shop at 435 State St., his brother Gino a restaurant at 535 State St. ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/519976155/ 519976155].</ref>
			* November: "Carlo's Back!" — [[Carlo’s]] reopens at 320 State St.<ref name="dc-1965-11-04-p11">(1965, November 4). [https://search.library.wisc.edu/digital/ADZQCJVVSAIFAT84/pages/AD7XK6S22EHY4B8Y "New Opening — Carlo's Back! — Pizza, BBQ Chicken, BBQ Ribs, Spaghetti — 320 State St.".] ''The Daily Cardinal''. p. 11.</ref>

	===== 1966 =====		===== 1966 =====
			* March 22: police use tear gas to flush burglars out of Gargano's Pizzeria, 435 State St.<ref name="ct-1966-03-22-p1">Staff), B. D. Z. T. C. T. (1966, March 22). "Tear Gas Is Used In State St. Siege." ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/519699302/ 519699302].</ref>
	* January: [[Paisan’s]], 821 University Ave., advertises for a pizza-truck driver<ref name="ct-1966-01-28-p22">(1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. ''The Capital Times''. p. 22. Newspapers.com image [https://www.newspapers.com/image/519603222/ 519603222].</ref>; see [[Pizza trucks]].		* January: [[Paisan’s]], 821 University Ave., advertises for a pizza-truck driver<ref name="ct-1966-01-28-p22">(1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. ''The Capital Times''. p. 22. Newspapers.com image [https://www.newspapers.com/image/519603222/ 519603222].</ref>; see [[Pizza trucks]].
	* April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton<ref name="wsj-1966-04-26-p9">(1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". ''Wisconsin State Journal''. p. 9. Newspapers.com image [https://www.newspapers.com/image/402312203/ 402312203].</ref>.		* April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton<ref name="wsj-1966-04-26-p9">(1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". ''Wisconsin State Journal''. p. 9. Newspapers.com image [https://www.newspapers.com/image/402312203/ 402312203].</ref>.
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	* [[Pizza Pit]] is founded<ref name="ct-1983-04-01-p10">(1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/521375378/ 521375378].</ref>. In September it advertises for delivery and telephone staff at [[608 University Avenue\|608 University Ave.]]<ref name="wsj-1969-09-08-p23">(1969, September 8). Pizza Pit help-wanted advertisements. ''Wisconsin State Journal''. p. 23–24. Seen in search results only; the page has not been read.</ref>		* [[Pizza Pit]] is founded<ref name="ct-1983-04-01-p10">(1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/521375378/ 521375378].</ref>. In September it advertises for delivery and telephone staff at [[608 University Avenue\|608 University Ave.]]<ref name="wsj-1969-09-08-p23">(1969, September 8). Pizza Pit help-wanted advertisements. ''Wisconsin State Journal''. p. 23–24. Seen in search results only; the page has not been read.</ref>
	* September: Eveready Rolling Pizza, Inc. hires drivers for its pizza truck<ref name="wsj-1969-09-12-p35">(1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. ''Wisconsin State Journal''. p. 35. Newspapers.com image [https://www.newspapers.com/image/401149093/ 401149093].</ref>; see [[Pizza trucks]].		* September: Eveready Rolling Pizza, Inc. hires drivers for its pizza truck<ref name="wsj-1969-09-12-p35">(1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. ''Wisconsin State Journal''. p. 35. Newspapers.com image [https://www.newspapers.com/image/401149093/ 401149093].</ref>; see [[Pizza trucks]].

			==See also==
			* [[1950s (decade)]]
			* [[1970s (decade)]]

	==Notes==		==Notes==
	<references />		<references />

Jacques: Add Pizza-on-Wheels (1963)

2026-10-25T20:14:39Z

Add Pizza-on-Wheels (1963)

← Older revision		Revision as of 20:14, 25 October 2026
Line 10:		Line 10:

	===== 1963 =====		===== 1963 =====
			* September 9: Pizza-on-Wheels begins baking pizzas in three radio-dispatched trucks, from an office at 1330 Regent St.; see [[Pizza trucks]]<ref name="ct-1963-09-13-p6">(1963, September 13). "Firm to Cook Pizzas On Way To Customers." ''The Capital Times''. p. 6. Newspapers.com image [https://www.newspapers.com/image/518733738/ 518733738].</ref>.

	===== 1964 =====		===== 1964 =====

Jacques: Add the 1964 openings of Shakey's and Gargano's, Shakey's West (1966) and the pizza trucks

2026-10-25T16:05:40Z

Add the 1964 openings of Shakey's and Gargano's, Shakey's West (1966) and the pizza trucks

← Older revision		Revision as of 16:05, 25 October 2026
Line 1:		Line 1:
	The 1960s saw the start of several of Madison's longest-lived pizza places: [[Buck’s Pizza]], [[The Pizza Oven]] and, at the end of the decade, [[Pizza Pit]]. ~~The~~ national chain [[Pizza Hut]] arrived in 1968.		The 1960s saw the start of several of Madison's longest-lived pizza places: [[Buck’s Pizza]], [[The Pizza Oven]] and, at the end of the decade, [[Pizza Pit]]. [[Shakey’s Pizza Parlor\|Shakey's]] and [[Gargano’s Pizzeria\|Gargano's]] opened in 1964, and the national chain [[Pizza Hut]] arrived in 1968.

	===== 1960 =====		===== 1960 =====
Line 13:		Line 13:
	===== 1964 =====		===== 1964 =====
	* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive\|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.		* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive\|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.
			* May 18: [[Shakey’s Pizza Parlor]] opens at 3553 E. Washington Ave., with a grand opening on May 22<ref name="ct-1964-05-18-p32">(1964, May 18). Shakey's "Now Open" advertisement with menu. ''The Capital Times''. p. 32. Newspapers.com image [https://www.newspapers.com/image/520819163/ 520819163].</ref><ref name="ct-1964-05-22-p36">(1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. ''The Capital Times''. p. 36. Newspapers.com image [https://www.newspapers.com/image/520821361/ 520821361].</ref>.
			* September 11: [[Gargano’s Pizzeria]] advertises "Now Open" at 437 State St.<ref name="wsj-1964-09-11-p39">(1964, September 11). Gargano's Pizzeria "Now Open" advertisement, 437 State St. ''Wisconsin State Journal''. p. 39. Newspapers.com image [https://www.newspapers.com/image/397277939/ 397277939].</ref>

	===== 1965 =====		===== 1965 =====

	===== 1966 =====		===== 1966 =====
			* January: [[Paisan’s]], 821 University Ave., advertises for a pizza-truck driver<ref name="ct-1966-01-28-p22">(1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. ''The Capital Times''. p. 22. Newspapers.com image [https://www.newspapers.com/image/519603222/ 519603222].</ref>; see [[Pizza trucks]].
			* April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton<ref name="wsj-1966-04-26-p9">(1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". ''Wisconsin State Journal''. p. 9. Newspapers.com image [https://www.newspapers.com/image/402312203/ 402312203].</ref>.
	* September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"<ref name="ct-1966-09-29-p40">(1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." ''The Capital Times''. p. 40. Newspapers.com images [https://www.newspapers.com/image/519582920/ 519582920], [https://www.newspapers.com/image/401993375/ 401993375].</ref>.		* September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"<ref name="ct-1966-09-29-p40">(1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." ''The Capital Times''. p. 40. Newspapers.com images [https://www.newspapers.com/image/519582920/ 519582920], [https://www.newspapers.com/image/401993375/ 401993375].</ref>.

	===== 1967 =====		===== 1967 =====
			* February 2: the hotboxes are stolen from two delivery trucks of "Gargano's Pizza Parlor, 535 State St.", Gino Gargano's first restaurant<ref name="ct-1967-02-03-p1">(1967, February 3). "Pizza Truck Looter Gets Pies, Heater." ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/520021410/ 520021410].</ref>.
	* April: a franchisee of the [[Pizza Hut]] chain applies for a beer license for a restaurant at 5439 University Ave.<ref name="wsj-1967-04-20-p37">(1967, April 20). Liquor and beer license applications filed with the city clerk. ''Wisconsin State Journal''. p. 37. Newspapers.com image [https://www.newspapers.com/image/401928285/ 401928285].</ref> The application is withdrawn<ref name="ct-1967-06-07-p20">Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. ''The Capital Times''. p. 20. Newspapers.com image [https://www.newspapers.com/image/518673689/ 518673689].</ref>.		* April: a franchisee of the [[Pizza Hut]] chain applies for a beer license for a restaurant at 5439 University Ave.<ref name="wsj-1967-04-20-p37">(1967, April 20). Liquor and beer license applications filed with the city clerk. ''Wisconsin State Journal''. p. 37. Newspapers.com image [https://www.newspapers.com/image/401928285/ 401928285].</ref> The application is withdrawn<ref name="ct-1967-06-07-p20">Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. ''The Capital Times''. p. 20. Newspapers.com image [https://www.newspapers.com/image/518673689/ 518673689].</ref>.

Line 27:		Line 32:
	===== 1969 =====		===== 1969 =====
	* [[Pizza Pit]] is founded<ref name="ct-1983-04-01-p10">(1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/521375378/ 521375378].</ref>. In September it advertises for delivery and telephone staff at [[608 University Avenue\|608 University Ave.]]<ref name="wsj-1969-09-08-p23">(1969, September 8). Pizza Pit help-wanted advertisements. ''Wisconsin State Journal''. p. 23–24. Seen in search results only; the page has not been read.</ref>		* [[Pizza Pit]] is founded<ref name="ct-1983-04-01-p10">(1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/521375378/ 521375378].</ref>. In September it advertises for delivery and telephone staff at [[608 University Avenue\|608 University Ave.]]<ref name="wsj-1969-09-08-p23">(1969, September 8). Pizza Pit help-wanted advertisements. ''Wisconsin State Journal''. p. 23–24. Seen in search results only; the page has not been read.</ref>
			* September: Eveready Rolling Pizza, Inc. hires drivers for its pizza truck<ref name="wsj-1969-09-12-p35">(1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. ''Wisconsin State Journal''. p. 35. Newspapers.com image [https://www.newspapers.com/image/401149093/ 401149093].</ref>; see [[Pizza trucks]].

	==Notes==		==Notes==
	<references />		<references />

Jacques: Use American spelling (license, favorite, neighborhood and the like)

2026-10-24T03:27:54Z

Use American spelling (license, favorite, neighborhood and the like)

← Older revision		Revision as of 03:27, 24 October 2026
Line 20:		Line 20:

	===== 1967 =====		===== 1967 =====
	* April: a franchisee of the [[Pizza Hut]] chain applies for a beer ~~licence~~ for a restaurant at 5439 University Ave.<ref name="wsj-1967-04-20-p37">(1967, April 20). Liquor and beer ~~licence~~ applications filed with the city clerk. ''Wisconsin State Journal''. p. 37. Newspapers.com image [https://www.newspapers.com/image/401928285/ 401928285].</ref> The application is withdrawn<ref name="ct-1967-06-07-p20">Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor ~~licences~~. ''The Capital Times''. p. 20. Newspapers.com image [https://www.newspapers.com/image/518673689/ 518673689].</ref>.		* April: a franchisee of the [[Pizza Hut]] chain applies for a beer license for a restaurant at 5439 University Ave.<ref name="wsj-1967-04-20-p37">(1967, April 20). Liquor and beer license applications filed with the city clerk. ''Wisconsin State Journal''. p. 37. Newspapers.com image [https://www.newspapers.com/image/401928285/ 401928285].</ref> The application is withdrawn<ref name="ct-1967-06-07-p20">Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. ''The Capital Times''. p. 20. Newspapers.com image [https://www.newspapers.com/image/518673689/ 518673689].</ref>.

	===== 1968 =====		===== 1968 =====

Jacques: New decade page from the newspaper research recorded in the database

2026-09-29T22:09:49Z

New decade page from the newspaper research recorded in the database

New page

The 1960s saw the start of several of Madison's longest-lived pizza places: [[Buck’s Pizza]], [[The Pizza Oven]] and, at the end of the decade, [[Pizza Pit]]. The national chain [[Pizza Hut]] arrived in 1968.

===== 1960 =====
* George "Buck" Backus opens [[Buck’s Pizza]] on Cottage Grove Road<ref name="mc-2010-06-08-moe-bucks">Moe, D. (2010, June 8). [https://madison.com/news/local/doug_moe/article_56320133-d654-5c05-8b22-681e5731e020.html "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success."] ''madison.com''.</ref>.

===== 1961 =====

===== 1962 =====
* March: [[George Backus]] is hired to manage concessions for the University of Wisconsin "W" Club<ref name="mc-2010-06-08-moe-bucks" />.

===== 1963 =====

===== 1964 =====
* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.

===== 1965 =====

===== 1966 =====
* September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"<ref name="ct-1966-09-29-p40">(1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." ''The Capital Times''. p. 40. Newspapers.com images [https://www.newspapers.com/image/519582920/ 519582920], [https://www.newspapers.com/image/401993375/ 401993375].</ref>.

===== 1967 =====
* April: a franchisee of the [[Pizza Hut]] chain applies for a beer licence for a restaurant at 5439 University Ave.<ref name="wsj-1967-04-20-p37">(1967, April 20). Liquor and beer licence applications filed with the city clerk. ''Wisconsin State Journal''. p. 37. Newspapers.com image [https://www.newspapers.com/image/401928285/ 401928285].</ref> The application is withdrawn<ref name="ct-1967-06-07-p20">Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licences. ''The Capital Times''. p. 20. Newspapers.com image [https://www.newspapers.com/image/518673689/ 518673689].</ref>.

===== 1968 =====
* January: the [[Pizza Hut]] chain's first Madison restaurant is due to open at 2405 S. Park St.<ref name="wsj-1967-12-31-p22">(1967, December 31). "Pizza Hut to Open Here About Jan. 15." ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/404707683/ 404707683].</ref>

===== 1969 =====
* [[Pizza Pit]] is founded<ref name="ct-1983-04-01-p10">(1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/521375378/ 521375378].</ref>. In September it advertises for delivery and telephone staff at [[608 University Avenue|608 University Ave.]]<ref name="wsj-1969-09-08-p23">(1969, September 8). Pizza Pit help-wanted advertisements. ''Wisconsin State Journal''. p. 23–24. Seen in search results only; the page has not been read.</ref>

==Notes==
<references />