https://madisonpizza.wiki/wiki/history/1618_West_Beltline_Highway?feed=atom1618 West Beltline Highway - Revision history2026-11-08T09:05:21ZRevision history for this page on the wikiMediaWiki 1.43.9https://madisonpizza.wiki/index.php?title=1618_West_Beltline_Highway&diff=8360&oldid=prevJacques: New address page from the newspaper research recorded in the database2026-10-24T03:27:50Z<p>New address page from the newspaper research recorded in the database</p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 03:27, 24 October 2026</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Timeline==</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Timeline==</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* By October 1975 to at least June 1976: Fitness World, "next to Treasure Island"<ref name="ct-1975-10-07-p18">(1975, October 7). Fitness World advertisement, 1618 W. Beltline Hwy. ''The Capital Times''. p. 18.</ref><ref name="ct-1976-06-21-p13">(1976, June 21). Fitness World advertisement, "1618 W. Beltline Hwy. Next to Treasure Island". ''The Capital Times''. p. 13. Newspapers.com image [https://www.newspapers.com/image/521361597/ 521361597].</ref>.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* By October 1975 to at least June 1976: Fitness World, "next to Treasure Island"<ref name="ct-1975-10-07-p18">(1975, October 7). Fitness World advertisement, 1618 W. Beltline Hwy. ''The Capital Times''. p. 18.</ref><ref name="ct-1976-06-21-p13">(1976, June 21). Fitness World advertisement, "1618 W. Beltline Hwy. Next to Treasure Island". ''The Capital Times''. p. 13. Newspapers.com image [https://www.newspapers.com/image/521361597/ 521361597].</ref>.</div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>* By May 1978: [[Rocky Rococo]], licensed to R & W of Wisconsin, Inc., with [[Roger Brown]] as agent<ref name="wsj-1978-05-24-p55">(1978, May 24). City of Madison <del style="font-weight: bold; text-decoration: none;">licence </del>list, May 1978. ''Wisconsin State Journal''. p. 55. Newspapers.com image [https://www.newspapers.com/image/401232658/ 401232658].</ref>.</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>* By May 1978: [[Rocky Rococo]], licensed to R & W of Wisconsin, Inc., with [[Roger Brown]] as agent<ref name="wsj-1978-05-24-p55">(1978, May 24). City of Madison <ins style="font-weight: bold; text-decoration: none;">license </ins>list, May 1978. ''Wisconsin State Journal''. p. 55. Newspapers.com image [https://www.newspapers.com/image/401232658/ 401232658].</ref>.</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* 2018: Brown called it "one of the top performing stores in the Rocky's system"<ref name="wsj-2018-04-15-pE5">Kalk Derby, S. (2018, April 15). [https://madison.com/wsj/entertainment/dining/restaurants/rocky-rococo-leaves-east-washington-after-almost-40-years/article_e5333f46-415c-532f-92f5-01b7a3595302.html "Rocky Rococo leaves East Washington."] ''Wisconsin State Journal''. p. E5. Newspapers.com image [https://www.newspapers.com/image/420480646/ 420480646].</ref>.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* 2018: Brown called it "one of the top performing stores in the Rocky's system"<ref name="wsj-2018-04-15-pE5">Kalk Derby, S. (2018, April 15). [https://madison.com/wsj/entertainment/dining/restaurants/rocky-rococo-leaves-east-washington-after-almost-40-years/article_e5333f46-415c-532f-92f5-01b7a3595302.html "Rocky Rococo leaves East Washington."] ''Wisconsin State Journal''. p. E5. Newspapers.com image [https://www.newspapers.com/image/420480646/ 420480646].</ref>.</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* December 20, 2024: Brown sold the restaurant to Pamela Zeller and her nephew James Voeck. It was the last one he owned<ref name="wsj-2024-12-27-pA1">Kalk Derby, S. (2024, December 27). [https://madison.com/life-entertainment/local/food-drink/article_ada95988-b403-11ef-9f24-97aeb921c0f2.html "Roger Brown sells his last restaurant after co-founding the company in 1974."] ''Wisconsin State Journal''. p. A1, A6. Newspapers.com images [https://www.newspapers.com/image/1153404253/ 1153404253], [https://www.newspapers.com/image/1153404263/ 1153404263].</ref>.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* December 20, 2024: Brown sold the restaurant to Pamela Zeller and her nephew James Voeck. It was the last one he owned<ref name="wsj-2024-12-27-pA1">Kalk Derby, S. (2024, December 27). [https://madison.com/life-entertainment/local/food-drink/article_ada95988-b403-11ef-9f24-97aeb921c0f2.html "Roger Brown sells his last restaurant after co-founding the company in 1974."] ''Wisconsin State Journal''. p. A1, A6. Newspapers.com images [https://www.newspapers.com/image/1153404253/ 1153404253], [https://www.newspapers.com/image/1153404263/ 1153404263].</ref>.</div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>* May 2026: licensed to Midwest Pizza LLC, doing business as Rocky Rococo Pizza<ref name="wsj-2026-05-26-pB9">(2026, May 26). City of Madison <del style="font-weight: bold; text-decoration: none;">licence </del>list, May 2026. ''Wisconsin State Journal''. p. B9.</ref>.</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>* May 2026: licensed to Midwest Pizza LLC, doing business as Rocky Rococo Pizza<ref name="wsj-2026-05-26-pB9">(2026, May 26). City of Madison <ins style="font-weight: bold; text-decoration: none;">license </ins>list, May 2026. ''Wisconsin State Journal''. p. B9.</ref>.</div></td></tr>
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</table>Jacqueshttps://madisonpizza.wiki/index.php?title=1618_West_Beltline_Highway&diff=4291&oldid=prevJacques: Site renamed from Pizzapedia to Madison Pizza Wiki2026-10-20T01:34:24Z<p>Site renamed from Pizzapedia to Madison Pizza Wiki</p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 01:34, 20 October 2026</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==See also==</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==See also==</div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>* [[Item:Q394|1618 W. Beltline Highway in the <del style="font-weight: bold; text-decoration: none;">Pizzapedia </del>database]]</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>* [[Item:Q394|1618 W. Beltline Highway in the <ins style="font-weight: bold; text-decoration: none;">Madison Pizza Wiki </ins>database]]</div></td></tr>
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</table>Jacqueshttps://madisonpizza.wiki/index.php?title=1618_West_Beltline_Highway&diff=3931&oldid=prevJacques: New address page from the newspaper research recorded in the database2026-09-29T22:09:48Z<p>New address page from the newspaper research recorded in the database</p>
<p><b>New page</b></p><div>'''1618 W. Beltline Hwy.''', on the frontage road near Fish Hatchery Road, has been a [[Rocky Rococo]] since the late 1970s.<br />
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==Timeline==<br />
* By October 1975 to at least June 1976: Fitness World, "next to Treasure Island"<ref name="ct-1975-10-07-p18">(1975, October 7). Fitness World advertisement, 1618 W. Beltline Hwy. ''The Capital Times''. p. 18.</ref><ref name="ct-1976-06-21-p13">(1976, June 21). Fitness World advertisement, "1618 W. Beltline Hwy. Next to Treasure Island". ''The Capital Times''. p. 13. Newspapers.com image [https://www.newspapers.com/image/521361597/ 521361597].</ref>.<br />
* By May 1978: [[Rocky Rococo]], licensed to R & W of Wisconsin, Inc., with [[Roger Brown]] as agent<ref name="wsj-1978-05-24-p55">(1978, May 24). City of Madison licence list, May 1978. ''Wisconsin State Journal''. p. 55. Newspapers.com image [https://www.newspapers.com/image/401232658/ 401232658].</ref>.<br />
* 2018: Brown called it "one of the top performing stores in the Rocky's system"<ref name="wsj-2018-04-15-pE5">Kalk Derby, S. (2018, April 15). [https://madison.com/wsj/entertainment/dining/restaurants/rocky-rococo-leaves-east-washington-after-almost-40-years/article_e5333f46-415c-532f-92f5-01b7a3595302.html "Rocky Rococo leaves East Washington."] ''Wisconsin State Journal''. p. E5. Newspapers.com image [https://www.newspapers.com/image/420480646/ 420480646].</ref>.<br />
* December 20, 2024: Brown sold the restaurant to Pamela Zeller and her nephew James Voeck. It was the last one he owned<ref name="wsj-2024-12-27-pA1">Kalk Derby, S. (2024, December 27). [https://madison.com/life-entertainment/local/food-drink/article_ada95988-b403-11ef-9f24-97aeb921c0f2.html "Roger Brown sells his last restaurant after co-founding the company in 1974."] ''Wisconsin State Journal''. p. A1, A6. Newspapers.com images [https://www.newspapers.com/image/1153404253/ 1153404253], [https://www.newspapers.com/image/1153404263/ 1153404263].</ref>.<br />
* May 2026: licensed to Midwest Pizza LLC, doing business as Rocky Rococo Pizza<ref name="wsj-2026-05-26-pB9">(2026, May 26). City of Madison licence list, May 2026. ''Wisconsin State Journal''. p. B9.</ref>.<br />
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==See also==<br />
* [[Item:Q394|1618 W. Beltline Highway in the Pizzapedia database]]<br />
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==Notes==<br />
<references /></div>Jacques