View source for 1618 West Beltline Highway

'''1618 W. Beltline Hwy.''', on the frontage road near Fish Hatchery Road, has been a [[Rocky Rococo]] since the late 1970s.

==Timeline==
* By October 1975 to at least June 1976: Fitness World, "next to Treasure Island"<ref name="ct-1975-10-07-p18">(1975, October 7). Fitness World advertisement, 1618 W. Beltline Hwy. ''The Capital Times''. p. 18.</ref><ref name="ct-1976-06-21-p13">(1976, June 21). Fitness World advertisement, "1618 W. Beltline Hwy. Next to Treasure Island". ''The Capital Times''. p. 13. Newspapers.com image [https://www.newspapers.com/image/521361597/ 521361597].</ref>.
* By May 1978: [[Rocky Rococo]], licensed to R & W of Wisconsin, Inc., with [[Roger Brown]] as agent<ref name="wsj-1978-05-24-p55">(1978, May 24). City of Madison licence list, May 1978. ''Wisconsin State Journal''. p. 55. Newspapers.com image [https://www.newspapers.com/image/401232658/ 401232658].</ref>.
* 2018: Brown called it "one of the top performing stores in the Rocky's system"<ref name="wsj-2018-04-15-pE5">Kalk Derby, S. (2018, April 15). [https://madison.com/wsj/entertainment/dining/restaurants/rocky-rococo-leaves-east-washington-after-almost-40-years/article_e5333f46-415c-532f-92f5-01b7a3595302.html "Rocky Rococo leaves East Washington."] ''Wisconsin State Journal''. p. E5. Newspapers.com image [https://www.newspapers.com/image/420480646/ 420480646].</ref>.
* December 20, 2024: Brown sold the restaurant to Pamela Zeller and her nephew James Voeck. It was the last one he owned<ref name="wsj-2024-12-27-pA1">Kalk Derby, S. (2024, December 27). [https://madison.com/life-entertainment/local/food-drink/article_ada95988-b403-11ef-9f24-97aeb921c0f2.html "Roger Brown sells his last restaurant after co-founding the company in 1974."] ''Wisconsin State Journal''. p. A1, A6. Newspapers.com images [https://www.newspapers.com/image/1153404253/ 1153404253], [https://www.newspapers.com/image/1153404263/ 1153404263].</ref>.
* May 2026: licensed to Midwest Pizza LLC, doing business as Rocky Rococo Pizza<ref name="wsj-2026-05-26-pB9">(2026, May 26). City of Madison licence list, May 2026. ''Wisconsin State Journal''. p. B9.</ref>.

==See also==
* [[Item:Q394|1618 W. Beltline Highway in the Pizzapedia database]]

==Notes==
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