Jim Pederson (Q529)
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played Rocky Rococo in the chain's television and radio advertising (died 2016)
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Jim Pederson |
played Rocky Rococo in the chain's television and radio advertising (died 2016) |
Statements
Pederson
0 references
4 February 2016
1 reference
died suddenly Thursday in Madison. He was 68.
Played the Rocky Rococo character in TV and radio ads and at public appearances for 40 years. The logo came from a Dave Muldowney sketch in the Mad Magazine style; the name came from a Firesign Theatre character. Valentine's Day heart-shaped pizzas were his signature event.
A psychotherapist and musician as well as the chain's vice president of marketing; 'Kitchen Licks' tape and Master Pizza Theatre on FOX-47.
'Rocky's marketing vice president' in 1994, when he hosted the Friday comedy nights at the Tree Lane Party Pizzeria; the papers spelled him Pedersen.
Channel3000 gave his full name as James Martin Pedersen and said he had been with Second City in Chicago in the 1970s.
