Pizza on Wheels (1330 Regent Street) (Q2933)

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store at 1330 Regent Street, Madison
Language Label Description Also known as
English
Pizza on Wheels (1330 Regent Street)
store at 1330 Regent Street, Madison

    Statements

    instance of
    establishment
    0 references
    establishment type
    store
    0 references
    opening date
    9 September 1963
    date basis
    stated by source
    1 reference
    stated in
    Firm to Cook Pizzas On Way To Customers (CT, 13 Sep 1963, p. 6)
    quotation
    A new business, Pizza-on-Wheels, was started here Monday
    research note
    Pizzas were made and baked in three radio-dispatched trucks (East, West, Central) with ovens, refrigeration and running water; orders went to the office at 1330 Regent St. Advertised in 1964 as 'Wisconsin's First' and 'The Only Pizza Prepared & Baked Enroute to Your Home', serving Madison and Monona Grove; the founders had run one in Kenosha.
    2 references
    stated in
    Firm to Cook Pizzas On Way To Customers (CT, 13 Sep 1963, p. 6)
    stated in
    Pizza on Wheels advertisement: "Radio Dispatched Mobile Kitchens. The Only Pizza Prepared & Baked Enroute to Your Home!" (WSJ, 18 Feb 1964, p. 10)
     
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