Pizza on Wheels (1330 Regent Street) (Q2933)

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store at 1330 Regent Street, Madison
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Pizza on Wheels (1330 Regent Street)
store at 1330 Regent Street, Madison

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    Free-delivery pizza advertised in the Daily Cardinal from 1960 ('Serving all of Madison', 1965); at 1330 Regent St. in 1966, when it gave students 10% off from 7 to 11 p.m. Monday to Thursday. Whether the 1973 Pizza on Wheels at 112 King St. was connected is not known.
    Pizzas were made and baked in three radio-dispatched trucks (East, West, Central) with ovens, refrigeration and running water; orders went to the office at 1330 Regent St. Advertised in 1964 as 'Wisconsin's First' and 'The Only Pizza Prepared & Baked Enroute to Your Home', serving Madison and Monona Grove; the founders had run one in Kenosha.
    9 September 1963
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    A new business, Pizza-on-Wheels, was started here Monday