Rozino's Pizza (Q2127)

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Madison New York-style pizza-by-the-slice business (c. 1986 – April 28, 2003): a store under the Church Key on University Avenue, 114 N. Fairchild St., a 1963 Chevy pizza truck at James Madison and Law parks, and finally 515 Junction Rd.
  • Rozino's
Language Label Description Also known as
English
Rozino's Pizza
Madison New York-style pizza-by-the-slice business (c. 1986 – April 28, 2003): a store under the Church Key on University Avenue, 114 N. Fairchild St., a 1963 Chevy pizza truck at James Madison and Law parks, and finally 515 Junction Rd.
  • Rozino's

Statements

0 references
Doug Moe (2003): in 1987 operations director Gene Konitzer had the owners buy a 1963 Chevy bread truck and sold deep-dish slices from it at James Madison and Law parks; the first store was below the Church Key on University Avenue, the best-known at 114 N. Fairchild St. until the building came down in 2001; the Junction Road store 'never really took off'. Last day April 28, 2003.
The Fairchild Street store closed in June 1999 for the Overture Center project; the owners, Gene Konitzer and Russell Bacchi, had begun Rozino's about 1986 and ran an outlet at the House on the Rock near Spring Green from about 1990; the pizza was Bacchi's family recipe ('Old World'); slices were also sold from a truck on campus and at festivals.
Founded by Russell Bacchi on University Avenue in July 1986 (the 2003 story: under the Church Key); moved to 114 N. Fairchild St. in January 1989; pizza truck on Langdon St. by 1989.
Its style was New York: "Rozino's New York Style Pizza", hand-tossed and stone-baked, thin crust a specialty, sold by the slice or whole (1989, 1993, 2002). Pan or deep-dish was a side option ("thin crust or pan style" in 1995; a deep-dish rustica slice in 2002). Doug Moe's 2003 column remembered "deep-dish pizza slices" sold from the 1963 Chevy truck.