Jim Pederson (Q529)

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Revision as of 03:00, 29 October 2026 by Jacques (talk | contribs) (‎Merged Item from Q3211: Merge duplicate: James Martin Pedersen = Jim Pederson (Rocky Rococo actor))
played Rocky Rococo in the chain's television and radio advertising (died 2016)
  • James Martin Pedersen
Language Label Description Also known as
English
Jim Pederson
played Rocky Rococo in the chain's television and radio advertising (died 2016)
  • James Martin Pedersen

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Pederson
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Pedersen
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Played the Rocky Rococo character in TV and radio ads and at public appearances for 40 years. The logo came from a Dave Muldowney sketch in the Mad Magazine style; the name came from a Firesign Theatre character. Valentine's Day heart-shaped pizzas were his signature event.
A psychotherapist and musician as well as the chain's vice president of marketing; 'Kitchen Licks' tape and Master Pizza Theatre on FOX-47.
'Rocky's marketing vice president' in 1994, when he hosted the Friday comedy nights at the Tree Lane Party Pizzeria; the papers spelled him Pedersen.