Edwardo’s Natural Pizza

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Revision as of 19:08, 23 October 2026 by Jacques (talk | contribs) (Add the 1990 licence list from the newspaper research recorded in the database)

Chicago-based pizza chain Edwardo's arrived in Madison in 1988, opening a restaurant on the west side[1]. Edwardo's is perhaps best known for their stuffed pizza. Locations still exist in Chicago and some other areas, but no longer in Madison.

Trivia

  • Participant in the "College Pizza Challenge" at The Langdon, in 1989.
  • Liquor license applied for at 333 N Bassett St. address in 1989[2], but later opened in late 1992 at 454 W Johnson St[3][4], later closing in March 1997[5].
  • In May 1990 the city licensed two Edwardo's: Edwardo's Natural Pizza Restaurant at 333 N. Bassett St., under Erl Mid-Con Ltd., and Edwardo's Natural Pizza at 6601 Mineral Point Rd., under Mineral Spirits Inc., both with Greg Galle as agent[6]. So the downtown restaurant was open at the Bassett Street address by 1990, two years before the 1992 opening at 454 W. Johnson St. noted above; whether the two addresses describe the same corner building has not been checked.
  • The downtown restaurant stood at the corner of Bassett and Johnson streets: in 1999 Samara Kalk described Casa Bianca at 333 N. Bassett St. as "where Edwardo's used to be"[7].
  • Declared "Best Deep-Dish Pizza" in Samara Kalk's roundup of good budget eateries in 1994[8].
  • Held "Good Neighbor Nights" at the downtown location in 1995/1996 to benefit Habitat for Humanity[9].
  • West side location donated to local Domestic Abuse Intervention Services during Domestic Violence Abuse Awareness month in 1998[10][11].
  • The licence for the west side restaurant was applied for in May 1987[12], and that October the chain, "now expanding to Madison", was advertising for managers[13].
  • The west side restaurant was still advertising a $10.99 large thin or stuffed pizza in December 2001[14] and was licensed in May 2002[15]. It closed in September 2002: "the 2-inch high stuffed pizzas never took hold here," the Capital Times wrote, and the chain's office said a manager had quit and "things went kind of crazy on us"[16].
  • The west side restaurant's equipment was sold at public auction in October 2003[17].
  • Jim Meyer, co-founder of Pizza Extreme, had worked at Edwardo's[18].

Locations

  • 6601 Mineral Point Rd. (1988 to Sept. 2002[19]).
  • 333 N. Bassett St. (licensed in 1990[6]).
  • 454 W Johnson St. (1992-1997).

See also

Notes

  1. ↑ LaRose, M. (1988, May 21). "Edwardo's Pizza is truly feste Italiano". The Capital Times.
  2. ↑ (1989, June 7). "Legal Notices". Wisconsin State Journal. 4C.
  3. ↑ Rath, J. (1993, January 2). "Edwardo's stuffed pizza a great addition to downtown." The Capital Times. 4D
  4. ↑ Brixey, E. (1993, January 24). "Edwardo's pizza leaves you stuffed." Wisconsin State Journal. 6F.
  5. ↑ (1997, April 3). "Area Briefs." Wisconsin State Journal. 1F.
  6. ↑ 6.0 6.1 (1990, May 15). City of Madison 1990–91 Class B liquor licence renewals (reprinted May 18 p24 and May 19 p6): Pizza Pit, 78 East Towne Mall (Kerry P. Cook, agent Terry K. Voice); Edwardo's Natural Pizza Restaurant 333 N. Bassett St. (Erl …. Wisconsin State Journal. p. 22. Newspapers.com images 405195087, 405339396, 405340124.
  7. ↑ Kalk, S. (1999, October 21). "Wild Grains to fill Knickerbocker Place bakery void." Wisconsin State Journal. p. 64. Newspapers.com images 401929879, 401929898.
  8. ↑ Kalk, S. (1994, December 31). "Good bets for eating on a budget." The Capital Times. 4D.
  9. ↑ (1995, December 13). "Briefly". The Capital Times. 1C
  10. ↑ Ingersoll, B. (1998, October 8). "9,000 women battered a year, police chief notes." Wisconsin State Journal. 5C.
  11. ↑ (1998, October 15). "Fight domestic abuse via shopping." The Capital Times. 4F.
  12. ↑ (1987, May 12). Licence application, Edwardo's, 6601 Mineral Point Rd. Wisconsin State Journal. p. 22. Newspapers.com image 402453528.
  13. ↑ (1987, October 11). Edwardo's manager advertisement, "now expanding to Madison". Wisconsin State Journal. p. 72.
  14. ↑ (2001, December 20). Edwardo's Natural Pizza advertisement: $10.99 large thin or regular stuffed pizza. The Capital Times. p. 63. Newspapers.com image 526000074.
  15. ↑ (2002, May 21). City of Madison licence renewal applications, 2002–03 (pages 4–5). The Capital Times. p. 4. Newspapers.com images 526007657, 526007657, 526007659.
  16. ↑ Kalk Derby, S. (2002, October 24). "Benvenuto's heads for north side; Edwardo's calls it quits." The Capital Times. p. 65. Newspapers.com image 522540936.
  17. ↑ (2003, October 19). Public auction of restaurant equipment, Edwardo's, 6601 Mineral Point Rd. Wisconsin State Journal. p. 153.
  18. ↑ Rath, J. (1991, October 26). "'Extreme' tastes familiar." The Capital Times. p. 28. Newspapers.com image 520380615.
  19. ↑ Kalk Derby, S. (2002, October 24). "I'll have what she's having". The Capital Times. 9.
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