1618 West Beltline Highway

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Revision as of 01:34, 20 October 2026 by Jacques (talk | contribs) (Site renamed from Pizzapedia to Madison Pizza Wiki)

1618 W. Beltline Hwy., on the frontage road near Fish Hatchery Road, has been a Rocky Rococo since the late 1970s.

Timeline

  • By October 1975 to at least June 1976: Fitness World, "next to Treasure Island"[1][2].
  • By May 1978: Rocky Rococo, licensed to R & W of Wisconsin, Inc., with Roger Brown as agent[3].
  • 2018: Brown called it "one of the top performing stores in the Rocky's system"[4].
  • December 20, 2024: Brown sold the restaurant to Pamela Zeller and her nephew James Voeck. It was the last one he owned[5].
  • May 2026: licensed to Midwest Pizza LLC, doing business as Rocky Rococo Pizza[6].

See also

Notes

  1. ↑ (1975, October 7). Fitness World advertisement, 1618 W. Beltline Hwy. The Capital Times. p. 18.
  2. ↑ (1976, June 21). Fitness World advertisement, "1618 W. Beltline Hwy. Next to Treasure Island". The Capital Times. p. 13. Newspapers.com image 521361597.
  3. ↑ (1978, May 24). City of Madison licence list, May 1978. Wisconsin State Journal. p. 55. Newspapers.com image 401232658.
  4. ↑ Kalk Derby, S. (2018, April 15). "Rocky Rococo leaves East Washington." Wisconsin State Journal. p. E5. Newspapers.com image 420480646.
  5. ↑ Kalk Derby, S. (2024, December 27). "Roger Brown sells his last restaurant after co-founding the company in 1974." Wisconsin State Journal. p. A1, A6. Newspapers.com images 1153404253, 1153404263.
  6. ↑ (2026, May 26). City of Madison licence list, May 2026. Wisconsin State Journal. p. B9.
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