DiSalvo's Casa di Pizza (306 State Street) (Q3141)
From Madison Pizza Wiki
store at 306 State Street, Madison
- Casa di Pizza
- Chicken on Wheels
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | DiSalvo's Casa di Pizza (306 State Street) |
store at 306 State Street, Madison |
|
Statements
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ALpine 5-7249
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1961
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1968
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17 November 1961
December 1961
31 May 1968
"Di Salvo's Famous Casa di Pizza (The House of Pizza)": spaghetti and French fried shrimp "Since 1941"; pizza, steaks, sandwiches, lasagna, seafood; "'Chicken on Wheels' our Specialty — Free Delivery anywhere in the City"; closed Tuesdays (Dec. 1961).
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"Since 1941" points to the family's DiSalvo's at 810 Regent St., licensed to Cosmo Disalvo in 1941; no pizza has been found in that restaurant's ads.
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Before 1961 it was Stephen Carvello's Chicken on Wheels, merged in 1960 with the Coney Island (314 State) as Caranotes, Inc. Sam DiSalvo bought it in 1961 and kept the delivery name. Ads ran from November 1961 to May 31, 1968, when it offered perch, chicken, shrimp, pizza, sirloin steak and spaghetti, open daily from 5 p.m.
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In September 1968 it reopened "after complete remodeling" as DiSalvo's Villa Tap, a bar with pizza and sandwiches (257-0300). Sam DiSalvo died Dec. 31, 1976; the Villa Tap license at 306 State was still renewed in 1977.
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By October 1970 the Villa Tap was a student bar: it "was once DiSalvo's Restaurant, featuring pizzas and other Italian specialties"; the DiSalvos had turned it over to their son, who simplified the decor. The family still held its license in 1973 and 1977.
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