1960s (decade): Difference between revisions

From Madison Pizza Wiki
← Older editNewer edit →
Use American spelling (license, favorite, neighborhood and the like)
Add the 1964 openings of Shakey's and Gargano's, Shakey's West (1966) and the pizza trucks
Line 1: Line 1:
The 1960s saw the start of several of Madison's longest-lived pizza places: [[Buck’s Pizza]], [[The Pizza Oven]] and, at the end of the decade, [[Pizza Pit]]. The national chain [[Pizza Hut]] arrived in 1968.
The 1960s saw the start of several of Madison's longest-lived pizza places: [[Buck’s Pizza]], [[The Pizza Oven]] and, at the end of the decade, [[Pizza Pit]]. [[Shakey’s Pizza Parlor|Shakey's]] and [[Gargano’s Pizzeria|Gargano's]] opened in 1964, and the national chain [[Pizza Hut]] arrived in 1968.


===== 1960 =====
===== 1960 =====
Line 13: Line 13:
===== 1964 =====
===== 1964 =====
* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.
* March: "The Pizza Hut", later [[The Pizza Oven]], opens at [[6016 Monona Drive|6016 Monona Dr.]] in Monona<ref name="wsj-1964-03-28-p14">(1964, March 28). "Now Open: The Pizza Hut." ''Wisconsin State Journal''. p. 14. Newspapers.com images [https://www.newspapers.com/image/400701303/ 400701303], [https://www.newspapers.com/image/519526000/ 519526000].</ref>. Its grand opening is on May 15–17<ref name="wsj-1964-05-15-p30">(1964, May 15). "Grand Opening! The Pizza Hut." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/401063899/ 401063899], [https://www.newspapers.com/image/520818150/ 520818150].</ref>.
* May 18: [[Shakey’s Pizza Parlor]] opens at 3553 E. Washington Ave., with a grand opening on May 22<ref name="ct-1964-05-18-p32">(1964, May 18). Shakey's "Now Open" advertisement with menu. ''The Capital Times''. p. 32. Newspapers.com image [https://www.newspapers.com/image/520819163/ 520819163].</ref><ref name="ct-1964-05-22-p36">(1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. ''The Capital Times''. p. 36. Newspapers.com image [https://www.newspapers.com/image/520821361/ 520821361].</ref>.
* September 11: [[Gargano’s Pizzeria]] advertises "Now Open" at 437 State St.<ref name="wsj-1964-09-11-p39">(1964, September 11). Gargano's Pizzeria "Now Open" advertisement, 437 State St. ''Wisconsin State Journal''. p. 39. Newspapers.com image [https://www.newspapers.com/image/397277939/ 397277939].</ref>


===== 1965 =====
===== 1965 =====


===== 1966 =====
===== 1966 =====
* January: [[Paisan’s]], 821 University Ave., advertises for a pizza-truck driver<ref name="ct-1966-01-28-p22">(1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. ''The Capital Times''. p. 22. Newspapers.com image [https://www.newspapers.com/image/519603222/ 519603222].</ref>; see [[Pizza trucks]].
* April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton<ref name="wsj-1966-04-26-p9">(1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". ''Wisconsin State Journal''. p. 9. Newspapers.com image [https://www.newspapers.com/image/402312203/ 402312203].</ref>.
* September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"<ref name="ct-1966-09-29-p40">(1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." ''The Capital Times''. p. 40. Newspapers.com images [https://www.newspapers.com/image/519582920/ 519582920], [https://www.newspapers.com/image/401993375/ 401993375].</ref>.
* September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"<ref name="ct-1966-09-29-p40">(1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." ''The Capital Times''. p. 40. Newspapers.com images [https://www.newspapers.com/image/519582920/ 519582920], [https://www.newspapers.com/image/401993375/ 401993375].</ref>.


===== 1967 =====
===== 1967 =====
* February 2: the hotboxes are stolen from two delivery trucks of "Gargano's Pizza Parlor, 535 State St.", Gino Gargano's first restaurant<ref name="ct-1967-02-03-p1">(1967, February 3). "Pizza Truck Looter Gets Pies, Heater." ''The Capital Times''. p. 1. Newspapers.com image [https://www.newspapers.com/image/520021410/ 520021410].</ref>.
* April: a franchisee of the [[Pizza Hut]] chain applies for a beer license for a restaurant at 5439 University Ave.<ref name="wsj-1967-04-20-p37">(1967, April 20). Liquor and beer license applications filed with the city clerk. ''Wisconsin State Journal''. p. 37. Newspapers.com image [https://www.newspapers.com/image/401928285/ 401928285].</ref> The application is withdrawn<ref name="ct-1967-06-07-p20">Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. ''The Capital Times''. p. 20. Newspapers.com image [https://www.newspapers.com/image/518673689/ 518673689].</ref>.
* April: a franchisee of the [[Pizza Hut]] chain applies for a beer license for a restaurant at 5439 University Ave.<ref name="wsj-1967-04-20-p37">(1967, April 20). Liquor and beer license applications filed with the city clerk. ''Wisconsin State Journal''. p. 37. Newspapers.com image [https://www.newspapers.com/image/401928285/ 401928285].</ref> The application is withdrawn<ref name="ct-1967-06-07-p20">Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. ''The Capital Times''. p. 20. Newspapers.com image [https://www.newspapers.com/image/518673689/ 518673689].</ref>.


Line 27: Line 32:
===== 1969 =====
===== 1969 =====
* [[Pizza Pit]] is founded<ref name="ct-1983-04-01-p10">(1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/521375378/ 521375378].</ref>. In September it advertises for delivery and telephone staff at [[608 University Avenue|608 University Ave.]]<ref name="wsj-1969-09-08-p23">(1969, September 8). Pizza Pit help-wanted advertisements. ''Wisconsin State Journal''. p. 23–24. Seen in search results only; the page has not been read.</ref>
* [[Pizza Pit]] is founded<ref name="ct-1983-04-01-p10">(1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/521375378/ 521375378].</ref>. In September it advertises for delivery and telephone staff at [[608 University Avenue|608 University Ave.]]<ref name="wsj-1969-09-08-p23">(1969, September 8). Pizza Pit help-wanted advertisements. ''Wisconsin State Journal''. p. 23–24. Seen in search results only; the page has not been read.</ref>
* September: Eveready Rolling Pizza, Inc. hires drivers for its pizza truck<ref name="wsj-1969-09-12-p35">(1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. ''Wisconsin State Journal''. p. 35. Newspapers.com image [https://www.newspapers.com/image/401149093/ 401149093].</ref>; see [[Pizza trucks]].


==Notes==
==Notes==
<references />
<references />

Revision as of 16:05, 25 October 2026

The 1960s saw the start of several of Madison's longest-lived pizza places: Buck’s Pizza, The Pizza Oven and, at the end of the decade, Pizza Pit. Shakey's and Gargano's opened in 1964, and the national chain Pizza Hut arrived in 1968.

1960
1961
1962
  • March: George Backus is hired to manage concessions for the University of Wisconsin "W" Club[1].
1963
1964
1965
1966
  • January: Paisan’s, 821 University Ave., advertises for a pizza-truck driver[7]; see Pizza trucks.
  • April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton[8].
  • September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"[9].
1967
  • February 2: the hotboxes are stolen from two delivery trucks of "Gargano's Pizza Parlor, 535 State St.", Gino Gargano's first restaurant[10].
  • April: a franchisee of the Pizza Hut chain applies for a beer license for a restaurant at 5439 University Ave.[11] The application is withdrawn[12].
1968
  • January: the Pizza Hut chain's first Madison restaurant is due to open at 2405 S. Park St.[13]
1969

Notes

  1. ↑ 1.0 1.1 Moe, D. (2010, June 8). "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success." madison.com.
  2. ↑ (1964, March 28). "Now Open: The Pizza Hut." Wisconsin State Journal. p. 14. Newspapers.com images 400701303, 519526000.
  3. ↑ (1964, May 15). "Grand Opening! The Pizza Hut." Wisconsin State Journal. p. 30. Newspapers.com images 401063899, 520818150.
  4. ↑ (1964, May 18). Shakey's "Now Open" advertisement with menu. The Capital Times. p. 32. Newspapers.com image 520819163.
  5. ↑ (1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. The Capital Times. p. 36. Newspapers.com image 520821361.
  6. ↑ (1964, September 11). Gargano's Pizzeria "Now Open" advertisement, 437 State St. Wisconsin State Journal. p. 39. Newspapers.com image 397277939.
  7. ↑ (1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. The Capital Times. p. 22. Newspapers.com image 519603222.
  8. ↑ (1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". Wisconsin State Journal. p. 9. Newspapers.com image 402312203.
  9. ↑ (1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." The Capital Times. p. 40. Newspapers.com images 519582920, 401993375.
  10. ↑ (1967, February 3). "Pizza Truck Looter Gets Pies, Heater." The Capital Times. p. 1. Newspapers.com image 520021410.
  11. ↑ (1967, April 20). Liquor and beer license applications filed with the city clerk. Wisconsin State Journal. p. 37. Newspapers.com image 401928285.
  12. ↑ Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. The Capital Times. p. 20. Newspapers.com image 518673689.
  13. ↑ (1967, December 31). "Pizza Hut to Open Here About Jan. 15." Wisconsin State Journal. p. 22. Newspapers.com image 404707683.
  14. ↑ (1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. The Capital Times. p. 10. Newspapers.com image 521375378.
  15. ↑ (1969, September 8). Pizza Pit help-wanted advertisements. Wisconsin State Journal. p. 23–24. Seen in search results only; the page has not been read.
  16. ↑ (1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. Wisconsin State Journal. p. 35. Newspapers.com image 401149093.
Retrieved from "https://madisonpizza.wiki/index.php?title=1960s_(decade)&oldid=9839"