1960s (decade): Difference between revisions

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Add the 1964 openings of Shakey's and Gargano's, Shakey's West (1966) and the pizza trucks
Add Pizza-on-Wheels (1963)
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===== 1963 =====
===== 1963 =====
* September 9: Pizza-on-Wheels begins baking pizzas in three radio-dispatched trucks, from an office at 1330 Regent St.; see [[Pizza trucks]]<ref name="ct-1963-09-13-p6">(1963, September 13). "Firm to Cook Pizzas On Way To Customers." ''The Capital Times''. p. 6. Newspapers.com image [https://www.newspapers.com/image/518733738/ 518733738].</ref>.


===== 1964 =====
===== 1964 =====

Revision as of 20:14, 25 October 2026

The 1960s saw the start of several of Madison's longest-lived pizza places: Buck’s Pizza, The Pizza Oven and, at the end of the decade, Pizza Pit. Shakey's and Gargano's opened in 1964, and the national chain Pizza Hut arrived in 1968.

1960
1961
1962
  • March: George Backus is hired to manage concessions for the University of Wisconsin "W" Club[1].
1963
  • September 9: Pizza-on-Wheels begins baking pizzas in three radio-dispatched trucks, from an office at 1330 Regent St.; see Pizza trucks[2].
1964
1965
1966
  • January: Paisan’s, 821 University Ave., advertises for a pizza-truck driver[8]; see Pizza trucks.
  • April: Shakey's opens a second parlor, at 6640 University Ave. in Middleton[9].
  • September 29: The Pizza Hut in Monona announces its new name, "Pizza-Oven"[10].
1967
  • February 2: the hotboxes are stolen from two delivery trucks of "Gargano's Pizza Parlor, 535 State St.", Gino Gargano's first restaurant[11].
  • April: a franchisee of the Pizza Hut chain applies for a beer license for a restaurant at 5439 University Ave.[12] The application is withdrawn[13].
1968
  • January: the Pizza Hut chain's first Madison restaurant is due to open at 2405 S. Park St.[14]
1969

Notes

  1. ↑ 1.0 1.1 Moe, D. (2010, June 8). "Doug Moe: Ald. Sanborn buys Buck's Pizza, but won't mess with success." madison.com.
  2. ↑ (1963, September 13). "Firm to Cook Pizzas On Way To Customers." The Capital Times. p. 6. Newspapers.com image 518733738.
  3. ↑ (1964, March 28). "Now Open: The Pizza Hut." Wisconsin State Journal. p. 14. Newspapers.com images 400701303, 519526000.
  4. ↑ (1964, May 15). "Grand Opening! The Pizza Hut." Wisconsin State Journal. p. 30. Newspapers.com images 401063899, 520818150.
  5. ↑ (1964, May 18). Shakey's "Now Open" advertisement with menu. The Capital Times. p. 32. Newspapers.com image 520819163.
  6. ↑ (1964, May 22). Shakey's Pizza Parlor and Ye Public House grand-opening advertisement, 3553 E. Washington Ave. The Capital Times. p. 36. Newspapers.com image 520821361.
  7. ↑ (1964, September 11). Gargano's Pizzeria "Now Open" advertisement, 437 State St. Wisconsin State Journal. p. 39. Newspapers.com image 397277939.
  8. ↑ (1966, January 28). Paisan's Restaurant, 821 University Ave., advertises for a pizza-truck driver. The Capital Times. p. 22. Newspapers.com image 519603222.
  9. ↑ (1966, April 26). Shakey's advertisement: "Did you know Shakey's have a new West Side location?". Wisconsin State Journal. p. 9. Newspapers.com image 402312203.
  10. ↑ (1966, September 29). "Our new name "Pizza-Oven", formerly Pizza Hut." The Capital Times. p. 40. Newspapers.com images 519582920, 401993375.
  11. ↑ (1967, February 3). "Pizza Truck Looter Gets Pies, Heater." The Capital Times. p. 1. Newspapers.com image 520021410.
  12. ↑ (1967, April 20). Liquor and beer license applications filed with the city clerk. Wisconsin State Journal. p. 37. Newspapers.com image 401928285.
  13. ↑ Brautigam, R. (1967, June 7). Council committee acts on tavern and liquor licenses. The Capital Times. p. 20. Newspapers.com image 518673689.
  14. ↑ (1967, December 31). "Pizza Hut to Open Here About Jan. 15." Wisconsin State Journal. p. 22. Newspapers.com image 404707683.
  15. ↑ (1983, April 1). Market Memo: Pizza Pit Ltd. forms Pizza Pit Investment Enterprises. The Capital Times. p. 10. Newspapers.com image 521375378.
  16. ↑ (1969, September 8). Pizza Pit help-wanted advertisements. Wisconsin State Journal. p. 23–24. Seen in search results only; the page has not been read.
  17. ↑ (1969, September 12). Eveready Rolling Pizza, Inc. advertises for pizza-truck drivers. Wisconsin State Journal. p. 35. Newspapers.com image 401149093.