Novanta: Difference between revisions

From Madison Pizza Wiki
New article from the 2023–2026 newspaper research recorded in the database
 
Add the 2019 University Avenue opening in detail (2015–2019 research)
Line 2: Line 2:


==History==
==History==
A second Novanta opened in late 2019 at [[2903 University Avenue|2903 University Ave.]], about three months before the COVID shutdown<ref name="mc-2023-01-28-yelp-top-100" />. In January 2023 Yelp put Novanta 83rd on its list of the top 100 pizza places in the United States and Canada<ref name="mc-2023-01-28-yelp-top-100" />.
A second Novanta was announced in July 2019 for [[2903 University Avenue|2903 University Ave.]], the former Party Port space<ref name="mc-2019-07-15-novanta-clone">Kalk Derby, S. (2019, July 15). [https://madison.com/life-entertainment/local/food-drink/restaurants/article_81a86135-0cc0-5906-a0ff-abc422f6d73f.html "University Avenue getting Novanta pizza clone."] ''madison.com''.</ref>, and was open by early November — with a second Italian-made Marra Forni oven, a much larger prep station, and more than twice the pizza-making capacity of Old Sauk Road, where customers had been waiting in long lines. The menu ran to about 16 pizzas<ref name="ct-2019-11-06-pO25">Haase, N. (2019, November 6). "New Novanta pizzeria is twice as nice." ''The Capital Times''. p. O25. Newspapers.com image [https://www.newspapers.com/image/613239955/ 613239955].</ref>. It opened about three months before the COVID shutdown<ref name="mc-2023-01-28-yelp-top-100" />. In January 2023 Yelp put Novanta 83rd on its list of the top 100 pizza places in the United States and Canada<ref name="mc-2023-01-28-yelp-top-100" />.


The University Avenue store's last day was June 28, 2025. Mattioli blamed high rent in the newer building and staff turnover, and consolidated at Old Sauk Road; no jobs were lost<ref name="mc-2025-06-11-novanta-closing">Kalk Derby, S. (2025, June 11). [https://madison.com/life-entertainment/local/food-drink/article_475b8b79-ef31-4424-8433-fef07d2f598f.html "Novanta restaurant on University Avenue closing after 5 years."] ''madison.com''.</ref>. Osteria Novella, a southern Italian restaurant, opened in the space in November 2025 and kept Novanta's brick oven<ref name="mc-2025-11-19-osteria-novella">Kalk Derby, S. (2025, November 19). [https://madison.com/life-entertainment/local/food-drink/article_f88e44a4-be11-44d2-b3c6-dd71fa9c822b.html "Bar Corallini chef opening Italian restaurant on Near West Side."] ''madison.com''.</ref><ref name="ct-2025-11-26-pO38">Rodriguez, A. (2025, November 26). Osteria Novella opens at 2903 University Ave. ''The Capital Times''. p. O38. Newspapers.com image [https://www.newspapers.com/image/1276855680/ 1276855680].</ref>.
The University Avenue store's last day was June 28, 2025. Mattioli blamed high rent in the newer building and staff turnover, and consolidated at Old Sauk Road; no jobs were lost<ref name="mc-2025-06-11-novanta-closing">Kalk Derby, S. (2025, June 11). [https://madison.com/life-entertainment/local/food-drink/article_475b8b79-ef31-4424-8433-fef07d2f598f.html "Novanta restaurant on University Avenue closing after 5 years."] ''madison.com''.</ref>. Osteria Novella, a southern Italian restaurant, opened in the space in November 2025 and kept Novanta's brick oven<ref name="mc-2025-11-19-osteria-novella">Kalk Derby, S. (2025, November 19). [https://madison.com/life-entertainment/local/food-drink/article_f88e44a4-be11-44d2-b3c6-dd71fa9c822b.html "Bar Corallini chef opening Italian restaurant on Near West Side."] ''madison.com''.</ref><ref name="ct-2025-11-26-pO38">Rodriguez, A. (2025, November 26). Osteria Novella opens at 2903 University Ave. ''The Capital Times''. p. O38. Newspapers.com image [https://www.newspapers.com/image/1276855680/ 1276855680].</ref>.

Revision as of 13:52, 21 October 2026

Novanta is a Neapolitan pizza restaurant on Old Sauk Road near Junction Road, opened in 2013 by Nick Mattioli, then 23. He had been head chef at Cafe Porta Alba at Hilldale for four years[1]. The name is Italian for "90", the number of seconds a Neapolitan pizza bakes at 900 to 1,000 degrees[1].

History

A second Novanta was announced in July 2019 for 2903 University Ave., the former Party Port space[2], and was open by early November — with a second Italian-made Marra Forni oven, a much larger prep station, and more than twice the pizza-making capacity of Old Sauk Road, where customers had been waiting in long lines. The menu ran to about 16 pizzas[3]. It opened about three months before the COVID shutdown[1]. In January 2023 Yelp put Novanta 83rd on its list of the top 100 pizza places in the United States and Canada[1].

The University Avenue store's last day was June 28, 2025. Mattioli blamed high rent in the newer building and staff turnover, and consolidated at Old Sauk Road; no jobs were lost[4]. Osteria Novella, a southern Italian restaurant, opened in the space in November 2025 and kept Novanta's brick oven[5][6].

Pizza

  • Neapolitan, from a wood-burning oven[1]. Pizzas named in the papers: the Salsiccia (Italian sausage, mushrooms, garlic, basil, house mozzarella)[1] and the Lombarda (pear, gorgonzola, arugula)[4].

Locations

  • Old Sauk Road, near Junction Road (2013 to present).

Former Locations

See also

Notes

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Kalk Derby, S. (2023, January 28). "2 Wisconsin pizza restaurants show up on Yelp's top 100, one in Milwaukee, one in Madison." madison.com.
  2. ↑ Kalk Derby, S. (2019, July 15). "University Avenue getting Novanta pizza clone." madison.com.
  3. ↑ Haase, N. (2019, November 6). "New Novanta pizzeria is twice as nice." The Capital Times. p. O25. Newspapers.com image 613239955.
  4. ↑ 4.0 4.1 Kalk Derby, S. (2025, June 11). "Novanta restaurant on University Avenue closing after 5 years." madison.com.
  5. ↑ Kalk Derby, S. (2025, November 19). "Bar Corallini chef opening Italian restaurant on Near West Side." madison.com.
  6. ↑ Rodriguez, A. (2025, November 26). Osteria Novella opens at 2903 University Ave. The Capital Times. p. O38. Newspapers.com image 1276855680.