Pizzeria Uno: Difference between revisions

Latest revision as of 02:26, 25 October 2026

Pizzeria Uno (later Uno Chicago Grill) is a national restaurant chain from Chicago, known for deep dish pizza. It had restaurants in Madison from 1985 to 2022.

History

The first Madison restaurant was announced in August 1984 as "coming to Madison in November at 222 W. Gorham St."^[1] After a long-delayed grand opening it opened on Monday, March 11, 1985. Holly Gruber of the Capital Times went that first day and was not impressed ("Pizzeria Uno's fabled delight was skimpy, had scorched crusts"): the crust she was promised would be one and a half to two inches deep measured an inch. The manager, Todd Stern, explained that the original Uno had opened in Chicago in 1943 and the second only in 1978, in Boston^[2]. Genie Campbell of the State Journal reviewed it that spring^[3], and in June Jacob Stockinger of the Capital Times contrasted its "$10,000 worth of brass" and dark green tile with the cheap booths of the new Noble Roman’s on State Street; a large deep-dish Uno Special was $12.95, and an express lunch of soup or salad with an individual pizza $2.95^[4]. By 1986 the restaurant was licensed to Pizzeria Uno of Madison, Inc., with Joseph Krupp as agent^[5], and its advertisements said "Uno means number one for deep dish pizza & fun ... Voted Madison's Best 1986"^[6]. "Even in this pizza capital, Uno's stands out," Stockinger wrote that August^[7], and a year later Kaye Schultz and Karen Prager told incoming students: "A pizza war rages in Madison ... But even Pizza Pit, Pizza Hut and Rocky fans enjoy this brasserie with its Chicago-style pizza that's as filling as a meal"^[8]. In 1989 it sold $5 box suppers at Concerts on the Square: an individual spinach-broccoli pizza, salad and cheesecake^[9]. A second opened on Monday, July 15, 1991, on the far west side, at 7601 Mineral Point Rd., in "the 125-year-old Ganzer farmhouse" that had been the restaurant Chez Michel since 1981; the building was expanded and renovated with ceramic tile floors, a mahogany bar and booths^[10]^[11]. The license had been applied for in March 1991 under Uno's Concepts of Madison, Inc., with Thomas G. Beach as agent^[12]^[13]. Two reviews followed. John Kovalic of the State Journal found the old house "far more conducive to dining than the cavernous State Street location" and noted that "even Chicago, home of the original Uno, has but two such restaurants"; the Numero Uno was $9.95 and the Spinoccoli $9.25, and carry-out pizzas came fully baked, unbaked or frozen^[14]. Jay Rath of the Capital Times liked the Spinoccoli best of Uno's pizzas, found the center of a small "Chicago's Famous" soggy, and reported that the general manager, Lisa Reisdorf, had put the staff through a week with Uno's trainers from Boston rather than transfer the "too student-oriented" downtown crew^[15]. In 1993 "Pizzeria Uno owners Martha and Tom Beach" gave $5 "UNO-Teers" certificates to volunteers in 16 Madison elementary schools^[16], and Beach joined the board of Downtown Madison Inc.^[17] Two masked men robbed the west side restaurant at gunpoint at 12:30 a.m. on May 21, 1992, while it was still open^[18]. Both were listed in a 1994 dining guide^[19]. In 1995 both held licenses under Thomas G. Beach^[20]; Beach spoke up in that September's Downtown parking debate^[21], the west side restaurant joined the new Takeout Taxi delivery service in October^[22], and at Christmas Uno sold gift certificates at 20 percent off with a "Two Can Dine for $12.99" coupon of wings, salads and a deep dish^[23]. A 1996 profile of Urban Land Interests counted "the Pizzeria Uno complex in 1984-85" among the developer's downtown projects^[24]; both restaurants were relicensed under Beach in May 1996^[25]^[26], sold box suppers at that summer's Concerts on the Square^[27], and offered delivery drivers "$12/hr & more" in June^[28].

In 1990 the downtown restaurant, licensed to Pizzeria Uno of Madison Inc. with the developer Joseph Krupp as agent^[29], advertised itself as "Voted Madison's Best Pizza Restaurant" with a "Camp Uno" summer promotion^[30], and sold $5 personal deep-dish box suppers at Concerts on the Square, where a State Journal reviewer found the pizza "doughy and unexciting"^[31]^[32]. That July the franchise, Pizzeria Uno Restaurants of Wisconsin, was recruiting managers for an expansion in Madison and Milwaukee^[33]; its office was at 2 E. Mifflin St.^[34] On December 14, 1990, the paper reported that the "upper crust" Chez Michel on Mineral Point Road, ten years old, would close at the end of the month and be converted to a Pizzeria Uno in the spring. Tom Beach, president of the franchise, expected about 60 full- and part-time workers, some of them from the 20 or so losing their jobs at Chez Michel, and was enlarging the kitchen for quick lunch service; a third Uno was planned for Milwaukee^[35]^[36].

In September 1996 the west side restaurant was hiring drivers and servers at "$10 and up per hour"^[37], and that October the Madison advertisements carried the chain's next logo, "UNO Chicago Bar & Grill, est. 1943", over a menu of pastas at $8.99 and a grilled meatloaf "favorite" at $7.89 beside the pizza^[38]. Tom Beach was re-elected to the board of Downtown Madison, Inc. that month as "Tom Beach, Pizzeria Uno"^[39].

Both restaurants were hiring through 1997: delivery drivers "w/car (earn $10/hr & up)", wait staff, cooks and hosts in January, cooks and servers in the summer, and day hosts and drivers for "Uno West" in September^[40]^[41]. In February the Federal Trade Commission made the chain drop the "low fat" claim for its Thinzetta thin-crust pizzas, all six of which carried more fat than the limit, up to 36 grams a serving^[42]. A State Journal profile of Urban Land Interests that March listed the Gorham Street building among the developer's downtown projects: "222 West Gorham (Pizzeria Uno, Britches Great Outdoors), 1984 to 1985, $1.2 million"^[43]. Uno West took part in Food Share Day on May 6, 1997, and Tom Beach and his wife Martha were quoted in the Capital Times' preview — "Our customers appreciate that we are committed to the community" — under the name Bach; the State Journal, naming him to the county's new workforce-development committee that month and quoting him on welfare reform in July, printed "Breech" and "Beech", the latter as "owner of Pizzeria Uno, 105 S. Butler St.", the company's office^[44]^[45]^[46]^[47]. The city's 1997 license list carried the two restaurants under Pizzeria Uno of Madison and Uno's Concepts, both with Thomas G. Beach as agent^[48]^[49]. Uno again sold box suppers at Concerts on the Square that summer — deep dish $5, deluxe deep dish and gourmet thin crust $6, a kid's pepperoni $3^[50] — and had a stand at Taste of Madison^[51]. The 1997 Readers' Choice Awards of the two dailies ranked Pizzeria Uno second for pizza, behind Pizza Hut and ahead of Pizza Extreme, Rocky Rococo's and Paisan's^[52]. In December the downtown restaurant hosted the Madison Maennerchor and the Temple Beth El Youth Choir on their holiday rounds of State Street^[53].

In January 1998, as the Kohl Center opened, Beach — now a vice president of the Greater State Street Business Association — told the Capital Times that UW games had long drawn crowds away from State Street and that the arena would deliver thousands to the strip's back door: "Where there's people, there's hope"^[54]^[55]. The year's advertising added three pizzas in April, among them Grilled Vegetable and Bayou Chicken, and four entrées in July (Bacon Cheddar Chicken, Chicken & Sausage Penne and two sirloin-tip plates), with "Bring a Friend to Lunch" and "Two Can Dine" coupons and free delivery in a limited area^[56]^[57]^[58]^[59]. Uno West joined Food Share Day on May 5^[60], both restaurants were relicensed under Beach in May^[61], Uno sold box suppers at Concerts on the Square from a stand on Pinckney Street^[62] and had booth 54 at Taste of Madison^[63], and in October both stores were hiring — the west side "between West Towne & Point Cinemas", day hosts to $8 an hour and cooks to $10^[64]^[65]^[66]. The October 1998 restaurant guide listed both, open daily 11 a.m. to midnight, beside an ad announcing "Voted Madison's Best Restaurant For Pizza!" (Central, 255-7722; West, 833-7200)^[67]^[68]. That Christmas the business association's gift-wrapping stand stood "next to Pizzeria Uno at State and Gorham"^[69].

In 1999 the two restaurants were licensed to Pizzeria Uno of Madison Inc. (Gorham Street) and Uno's Concepts of Madison Inc. (Mineral Point Road), both with Thomas G. Beach as agent^[70]. Beach, "owner of both Madison Pizzeria Uno restaurants and a third Wisconsin outlet in Milwaukee" (Elm Grove), was vice president of the Greater State Street Business Association that year and backed the parking ramp planned for the Cue-Nique site on West Gorham Street^[71]^[72]^[73]. Michael Muckian gave the west side restaurant, in "the old brick farmhouse on Mineral Point Road", three stars in May 1999: six thin-crust pizzas and twice as many deep dish in three sizes, from $5.49 for a small cheese to $19.69 for a large Chicago Classic or jambalaya pizza, alongside fajitas, crab cakes and sirloin tips. The Artipeggio thin crust (eggplant, artichoke hearts, red peppers) outdid the jambalaya deep dish^[74]. The restaurant opened an outdoor patio that summer^[75], and both were in the October 1999 restaurant guide, open daily from 11 a.m. to midnight^[76].

The license lists of 2000 and 2001 carried the downtown and west side restaurants under Pizzeria Uno of Madison, Inc. and Uno's Concepts of Madison, Inc., both with Thomas G. Beach as agent^[77]^[78]. Taggers acid-etched the Gorham Street window in December 2000, "owner Tom Beach" told a reporter^[79], and the mid-State Street parking ramp was planned in 2001 for the lot next door^[80]. The third restaurant, Pizzeria Uno Chicago Bar & Grill at 3010 Crossroads Dr. on the far east side, applied for its license in May 2002 under Pizza Ventures III LLC and was "now open" on May 27, 2002 — "How long does it take to get from Chicago to Madison's Eastside? Just over 59 years"^[81]^[82]. Sandra Kallio reviewed it for the State Journal in January 2004: tucked behind the car dealerships near Highway 151 and the Eastgate cinemas, with a Hot Tub Martini, firefighter memorabilia on the walls and an individual deep dish for $3.29^[83]. That year the Gorham Street building belonged to Urban Land Interests and was considered for the garage project^[84]. The city's license lists carried all three from 2002 to 2007^[81]^[85]^[86]. In 2007 the West Side restaurant, with a daily deep-dish and thin-crust special at $8 or $9 a person, was a lawyer's business-lunch "hot spot"^[87]. In 2010 the two remaining restaurants, East at 3010 Crossroads Dr. and West at 7601 Mineral Point Rd., advertised their patios together as Uno Chicago Grill^[88]; the deep dish Numero Uno was the most popular item on the menu in 2011^[89].

The west side restaurant closed on May 16, 2016. Its owner, Tom Beach, had then been with the brand 26 years: he bought the downtown Uno (opened 1985) in 1987 and ran it until it closed around 2010^[90]. The developer Joseph Krupp was his partner in those years: a 1992 profile said Krupp "took over the ownership of Pizzeria Uno on Gorham Street several years ago and maintains an interest in the West" side restaurant^[91]. He said the land was worth more redeveloped. Apartments called Uno Terrace were built there, and the farmhouse was kept as a community room^[11]. In March 2022 the east side restaurant was "the only Uno's still in business locally"^[92]. It was still on the city's license list that May^[93], and had closed by July^[94].

Pizza

By January 1994 the Madison advertisements carried the chain's new logo, "The Original Uno Chicago Pizzeria, Est. 1943", with a Rose Bowl deal of two delivered deep-dish pizzas for $14.95^[95]. The thin crust was sold that summer as the "Pizzetta": the Harvest Pizzetta, a California-style vegetable pizza, was one of Uno's $5 box suppers at Concerts on the Square^[96].
Isthmus readers voted Uno Madison's best restaurant for pizza every year from 1988 to 1992, as a 1993 advertisement boasted^[97]; a 1998 ad still said "Voted Madison's Best Restaurant For Pizza!"^[67].
Three pizzas added in 1998 included the Grilled Vegetable and the Bayou Chicken^[57].
The Numero Uno and the Chicago Classic deep dish — "the pizza that made us famous" in a 1999 advertisement — were the signature pies; in 1999 the deep-dish list also had Spinoccoli, Sea Delico (shrimp and seafood), chicken and portabello with roasted garlic, and a jambalaya pizza with shrimp, Andouille sausage and chicken. Thin crusts included the Superoni and the Artipeggio^[74]^[98]. The Numero Uno was still the most popular item in 2011^[89].
The Spinoccoli, an individual deep dish with spinach, broccoli, cheese, garlic and tomato, was Uno's $5 box supper at Concerts on the Square in 1994 and its $2 slice at Taste of Madison in 1995^[96]^[99].
Uno "credits itself with inventing the Chicago-style deep-dish pizza in 1943"^[74].
In 1992 the downtown restaurant added nine pasta dishes, which two three-star reviews that May found ordinary beside the Numero Uno^[100]^[101], and in June it launched "Plizzettas", a dozen gourmet thin-crust pizzas from plain cheese ($4.95) to Cordon Bleu ($7.95). Jay Rath gave them one star: "Uno's, supposedly the first restaurant to serve deep-dish pizza, is probably the last pizzeria to come out with a thin-crust version. It's not very good"^[102]^[103]. That autumn's Uno Platter was garlic bread, a small salad and an individual deep dish for $6.95^[104].

Former Locations

222 W. Gorham St. (March 11, 1985^[2]; licensed through 2004^[105]). The building was a 1984–85 Urban Land Interests project costing $1.2 million^[43], and still belonged to the developer in April 2004^[84]. The building was Quaker Steak & Lube by May 2012^[106].
7601 Mineral Point Rd. (July 15, 1991^[10] to May 16, 2016^[90]). Before Uno the farmhouse was Chez Michel, with the Cajun Cafe on its second floor, until the end of 1990^[36].
3010 Crossroads Dr. (May 2002^[82] to about June 2022). La Taguara was to open in the space^[94].

Notes

↑ (1984, August 28). Pizzeria Uno coming to Madison in November at 222 W. Gorham St. The Capital Times. p. 6. Newspapers.com image 520341374.
↑ ^2.0 ^2.1 Gruber, H. (1985, March 20). "Pizzeria Uno's fabled delight was skimpy, had scorched crusts." The Capital Times. p. 19. Newspapers.com images 519949899, 519949904.
↑ Campbell, G. (1985, June 9). "Madison's Pizzeria Uno amply lives up to name." Wisconsin State Journal. p. 108. Newspapers.com image 401495983.
↑ (1985, June 22). "Mama Mia! Madison's pizza craving is monstrous / A tale of two pizzas — upscale and other." The Capital Times. p. 15. Newspapers.com image 519961465.
↑ (1986, May 1). "Legal notice: applications for the sale of beer and/or liquor (City of Madison, 1986–87)." Wisconsin State Journal. p. 30. Newspapers.com images 402295753, 402295768.
↑ (1986, October 5). "Madison Area Dining Guide, Fall 1986." Wisconsin State Journal. p. 167. Newspapers.com image 405302709.
↑ Stockinger, J. (1986, August 23). Back-to-school Dining Out guide to campus-area restaurants: 'Pizzeria Uno, 222 W. Gorham St., 255-7722. Even in this pizza capital, Uno's stands out. Though it delivers, it's best to eat in the elegant upscale decor ... Uno'…. The Capital Times. p. 9. Newspapers.com image 521454210.
↑ Schultz, K. and Prager, K. (1987, August 29). Back-to-school Dining Out guide to campus-area restaurants: 'Pizzeria Uno, 222 W. Gorham St., 255-7722. A pizza war rages in Madison. But the fight is not only between thick or thin crust and whether anchovies are political…. The Capital Times. p. 10. Newspapers.com image 522586404.
↑ (1989, July 2). Concerts on the Square box suppers: Pizzeria Uno (255-7722) offers an individual spinach-broccoli pizza, salad and cheesecake for $5. Wisconsin State Journal. p. 86. Newspapers.com image 404632047.
↑ ^10.0 ^10.1 (1991, July 13). "Pizzeria Uno to open second location." Wisconsin State Journal. p. 16. Newspapers.com image 404280971.
↑ ^11.0 ^11.1 (2023, November 29). Uno Terrace apartments at 7601 Mineral Point Rd. Wisconsin State Journal. p. A9. Newspapers.com image 1021473905.
↑ (1991, March 20). Liquor license applications to be considered by the Common Council on April 2, 1991: Uno's Concepts of Madison, Inc., Thomas G. Beach, agent, d/b/a Pizzeria Uno Restaurant & Bar, 7601 Mineral Point Road, Class B combinatio…. Wisconsin State Journal. p. 16. Newspapers.com images 404236690, 404237016, 404237439.
↑ (1991, May 20). City of Madison 1991–92 Class B liquor license renewals (reprinted May 21 p7 and May 22 p27): Pizza Hut at 3059 E. Washington Ave., 2649 East Springs Dr., 4709 Verona Rd., 7440 Mineral Point Rd. and 662 State St.; Pizzeria …. Wisconsin State Journal. p. 6. Newspapers.com images 404281521, 404281684, 404282071.
↑ Kovalic, J. (1991, August 4). "West Side Pizzeria Uno keeps high standard." Wisconsin State Journal. p. 58. Newspapers.com image 406361246.
↑ Rath, J. (1991, September 28). "Hey, pizza fans: West-side Uno's is upper crusty." The Capital Times. p. 25. Newspapers.com image 521672885.
↑ (1993, March 31). "Pizza bonus." Wisconsin State Journal. p. 26. Newspapers.com images 406377499, 521282428.
↑ (1993, May 26). "Downtown Madison." Wisconsin State Journal. p. 8. Newspapers.com image 406410779.
↑ (1992, May 21). "Pizzeria robbery." Wisconsin State Journal. p. 14. Newspapers.com image 405884882.
↑ (1994, August 17). Answer Book: Where to eat in Madison. Wisconsin State Journal. p. 86. Newspapers.com image 406002404.
↑ (1995, May 25). City of Madison license list, May 1995. The Capital Times. p. 20. Newspapers.com image 521522538. Seen in search results only; the page has not been read.
↑ (1995, September 7). "Downtown parking: Gorham-Broom ramp site dropped." Wisconsin State Journal. p. 20. Newspapers.com image 404457099.
↑ (1995, October 20). "Takeout Taxi brings the restaurants to you." The Capital Times. p. 21. Newspapers.com image 521772606.
↑ (1995, December 3). "Uno's Holiday Gift Certificates." Wisconsin State Journal. p. 6. Newspapers.com image 398325029.
↑ (1996, June 11). "Urban Land Interests (continued from page 3)." The Capital Times. p. 4. Newspapers.com images 522212369, 522212503.
↑ (1996, May 27). City of Madison license list, May 1996. The Capital Times. p. 5. Newspapers.com image 522631770. Seen in search results only; the page has not been read.
↑ (1996, May 27). "City of Madison liquor license applications, 1996–97 (continued from page 5)." The Capital Times. p. 4. Newspapers.com images 522631762, 522632119, 522632124, 522632488, 522632480.
↑ (1996, June 20). "Concerts on the Square 1996 box suppers." Wisconsin State Journal. p. 59. Newspapers.com images 398401005, 522214854, 398415485.
↑ (1996, June 30). 'COOK WANTED: 40 hrs./wk. Pizza experience helpful. Must be 18 yrs. old. Apply in person at: Angelo Pizzaria, 5801 Monona Dr., Monona'; Pizzeria Uno hiring delivery drivers ('earn $12/hr & more, car insurance allowance') a…. Wisconsin State Journal. p. 74. Newspapers.com image 398440151.
↑ (1990, May 15). City of Madison 1990–91 Class B liquor license renewals (reprinted May 18 p24 and May 19 p6): Pizza Pit, 78 East Towne Mall (Kerry P. Cook, agent Terry K. Voice); Edwardo's Natural Pizza Restaurant 333 N. Bassett St. (Erl …. Wisconsin State Journal. p. 22. Newspapers.com images 405195087, 405339396, 405340124.
↑ (1990, July 15). Pizzeria Uno 'Camp Uno' summer ad: 'Spending the summer at Pizzeria Uno. Deep dish diving every day'; corner of State and Gorham, next-door parking, 255-7722, 'Voted Madison's Best Pizza Restaurant'; buy one get one free, …. Wisconsin State Journal. p. 92. Newspapers.com image 405297470.
↑ (1990, June 24). "Concerts on the Square box suppers." Wisconsin State Journal. p. 88. Newspapers.com images 405451984, 521663672.
↑ (1990, July 1). "Concerts on the Square box suppers reviewed." Wisconsin State Journal. p. 94. Newspapers.com image 405279481.
↑ (1990, July 29). 'Pizzeria Uno Restaurants of Wisconsin is expanding their operations in Madison and Milwaukee and is now accepting resumes for Restaurant Managers' with two or more years in full-service casual theme restaurants. Wisconsin State Journal. p. 41. Newspapers.com image 405358021.
↑ (1990, November 23). Accountant wanted by 'the corporate office of a Madison based multi-unit restaurant franchise': Pizzeria Uno Restaurants of Wisconsin, 2 E. Mifflin, Suite 100, Madison (also CT Nov. 23 p32, Nov. 24 p23, WSJ Nov. 25 p96). Wisconsin State Journal. p. 39. Newspapers.com images 404461332, 520352262, 404465182.
↑ Riddle, J. (1990, December 14). "Diners seek more pizza, less pizazz — Chez Michel to become pizzeria." Wisconsin State Journal. p. 1. Newspapers.com images 406899263, 406899275.
↑ ^36.0 ^36.1 (1990, December 24). "Briefly." The Capital Times. p. 13. Newspapers.com image 521659665.
↑ (1996, September 11). "Help wanted: Pizzeria Uno, 7601 Mineral Point Rd." Wisconsin State Journal. p. 27. Newspapers.com images 406362944, 406363651, 406364527, 406365025, 406366182.
↑ (1996, October 26). "Pizzeria Uno menu ad under the 'UNO Chicago Bar & Grill' logo." Wisconsin State Journal. p. 33. Newspapers.com images 405274262, 405275302.
↑ (1996, October 11). "Business people: Downtown Madison, Inc. board." The Capital Times. p. 21. Newspapers.com image 522562499.
↑ (1997, January 19). "Help wanted: Pizzeria Uno, both stores." Wisconsin State Journal. p. 88. Newspapers.com image 405283442.
↑ (1997, July 20). "Help wanted: Pizzeria Uno now hiring cooks and servers." Wisconsin State Journal. p. 83. Newspapers.com images 401571315, 401980461, 401430705.
↑ (1997, February 17). "Not so fast, Uno's." Wisconsin State Journal. p. 23. Newspapers.com image 405272817.
↑ ^43.0 ^43.1 (1997, March 23). "A look at the personalities at the core of Urban Land Interests." Wisconsin State Journal. p. 41. Newspapers.com image 405338158.
↑ (1997, May 1). "Food Share Day, Tuesday, May 6, 1997." Wisconsin State Journal. p. 61. Newspapers.com images 401587756, 401588689, 521867986.
↑ (1997, May 5). "Food Share Day." The Capital Times. p. 6. Newspapers.com image 521867820.
↑ (1997, May 24). "Dane County workforce-development committee named." Wisconsin State Journal. p. 11. Newspapers.com images 401588214, 401588244.
↑ (1997, July 22). "Employers and W-2." Wisconsin State Journal. p. 12. Newspapers.com image 401574638.
↑ (1997, May 27). City of Madison license list, May 1997. The Capital Times. p. 19. Newspapers.com image 522738530. Seen in search results only; the page has not been read.
↑ (1997, May 27). "City of Madison alcohol-license applications, 1997 (part 2)." The Capital Times. p. 20. Newspapers.com images 522738533, 522739551.
↑ (1997, June 22). "Concerts on the Square box-supper menus." Wisconsin State Journal. p. 47. Newspapers.com images 401899120, 402451634.
↑ (1997, August 28). "Bar guide." Wisconsin State Journal. p. 60. Newspapers.com images 401983073, 401983207.
↑ (1997, August 20). "Readers' Choice Awards 1997: Good Fat & Drink." Wisconsin State Journal. p. 66. Newspapers.com images 401949474, 522167119.
↑ (1997, December 13). "Downtown holiday events." Wisconsin State Journal. p. 13. Newspapers.com images 401427237, 401427586, 522204720, 401421435.
↑ (1998, January 16). "Kohl Center opening week: State Street merchants' hopes." The Capital Times. p. 6. Newspapers.com images 522129421, 522129650.
↑ (1998, February 27). "Changes: Greater State Street Business Association officers for 1998." Wisconsin State Journal. p. 22. Newspapers.com image 404501248.
↑ (1998, January 18). "Pizzeria Uno Chicago Bar & Grill coupons, January 1998." Wisconsin State Journal. p. 217. Newspapers.com image 404238555.
↑ ^57.0 ^57.1 (1998, April 26). "Pizzeria Uno Chicago Bar & Grill: three new pizzas." Wisconsin State Journal. p. 285. Newspapers.com image 404519041.
↑ (1998, July 19). "Pizzeria Uno: Keep Cool and Get 'Em While It's Hot!" Wisconsin State Journal. p. 266. Newspapers.com image 404507106.
↑ (1998, September 20). "Pizzeria Uno: One great tradition." Wisconsin State Journal. p. 311. Newspapers.com image 406308724.
↑ (1998, April 30). "Food Share 1998: dine out Tuesday, May 5." The Capital Times. p. 61. Newspapers.com image 523391830.
↑ (1998, May 26). "City of Madison license applications, June 2, 1998 (Ray Fisher, city clerk; published May 25–27)." The Capital Times. p. 4–5. Newspapers.com images 521509437, 521509449.
↑ (1998, June 10). "Concerts on the Square 1998 program." Wisconsin State Journal. p. 58–59. Newspapers.com images 404634983, 404634988, 522538900, 522538909.
↑ (1998, September 3). "Taste of Madison 1998 vendors." Wisconsin State Journal. p. 60. Newspapers.com images 405316674, 522192125, 405319537.
↑ (1998, February 22). "Help wanted: Pizza Pit, Pizzeria Uno." Wisconsin State Journal. p. 88. Newspapers.com image 404490765.
↑ (1998, July 26). "Help wanted: Pizza Pit, Pizzeria Uno." Wisconsin State Journal. p. 103. Newspapers.com image 404519957.
↑ (1998, October 4). "Help wanted: Pizza Pit truck driver (4253 Argosy Ct.), Pizzeria Uno, Pizza Hut, Rocky Rococo." Wisconsin State Journal. p. 106. Newspapers.com image 406347111.
↑ ^67.0 ^67.1 (1998, October 29). "Pizzeria Uno: Stop in for our famous Deep Dish Pizza." The Capital Times. p. 112. Newspapers.com image 522544139.
↑ (1998, October 29). "Pizzerias (continued, 'Page 31')." The Capital Times. p. 114. Newspapers.com image 522544155.
↑ (1998, November 26). "Greater State Street Business Association holiday ads, 1998." Wisconsin State Journal. p. 33. Newspapers.com images 406398797, 522633214, 406387842, 523385912, 406404166, 406402899, 523391637.
↑ (1999, May 26). City of Madison 1999–2000 alcohol license renewals, part 2: Liquor & Beer Class B (#159–458): But-Lo LLC dba Sal's Pizzeria 313 State St.; First Madco Inc. dba Rocky Rococo 7952 Tree Ln.; Mineral Spirits Inc. dba Edwardo's N…. The Capital Times. p. 7. Newspapers.com images 522006391, 522007482.
↑ (1999, March 4). "Business people." The Capital Times. p. 18. Newspapers.com image 522230209.
↑ (1999, June 9). "State Street gift certificates." The Capital Times. p. 23. Newspapers.com image 522180785.
↑ (1999, July 1). "Ramp." Wisconsin State Journal. p. 18. Newspapers.com image 404115451.
↑ ^74.0 ^74.1 ^74.2 Muckian, M. (1999, May 1). "Pizzeria Uno's variety proves to be great pace-setter." The Capital Times. p. 41. Newspapers.com image 521995621.
↑ (1999, May 2). Pizzeria Uno (West Towne area) hiring hosts and waitstaff 'with growing summer sales and the opening of our popular outdoor patio'. Wisconsin State Journal. p. 106. Newspapers.com image 404185962.
↑ (1999, October 28). "Rhythm Restaurant Guide 1999–2000: Pizzerias (2)." The Capital Times. p. 114. Newspapers.com image 522190918.
↑ (2000, May 24). City of Madison license renewal applications, 2000–01 (pages 39–40). The Capital Times. p. 39. Newspapers.com images 522190287, 522190287, 522190294.
↑ (2001, May 25). City of Madison license renewal applications, 2001–02 (pages 6–7). The Capital Times. p. 6. Newspapers.com images 522638205, 522638205, 522638207.
↑ Ivey, M. (2000, December 6). "Graffiti taggers etch downtown windows." The Capital Times. p. 1. Newspapers.com image 522213378.
↑ Davidoff, J. (2001, December 18). "Mid-State Street parking ramp planned for Buckeye lot next to Pizzeria Uno." The Capital Times. p. 1. Newspapers.com image 525999731.
↑ ^81.0 ^81.1 (2002, May 21). City of Madison license renewal applications, 2002–03 (pages 4–5). The Capital Times. p. 4. Newspapers.com images 526007657, 526007657, 526007659.
↑ ^82.0 ^82.1 (2002, May 27). Pizzeria Uno advertisement: 'Now open' on Madison's East Side at Crossroads Drive. The Capital Times. p. 3. Newspapers.com image 526008327.
↑ Kallio, S. (2004, January 15). "Pizzeria Uno serves enough for due or tre." madison.com.
↑ ^84.0 ^84.1 (2004, April 20). "Options for the mid-State Street parking garage." Wisconsin State Journal. p. 1. Newspapers.com image 396511872.
↑ (2005, May 23). City of Madison license renewal list, May 2005 (continued): Casa Bianca, Pizza Pit, Pizzeria Uno, Glass Nickel, Pizza Di Roma, Urban Pizza Cafe. The Capital Times. p. 5. Newspapers.com image 525987738.
↑ (2007, May 28). City of Madison license renewal list, May 2007: Rocky Rococo (8 stores), Cafe Porta Alba, Casa Bianca, Pizza Pit, Urban Pizza Cafe, Pizza Di Roma, Pizza Hut, Unos, Roman Candle. The Capital Times. p. 4. Newspapers.com image 529156052.
↑ (2007, July 1). "Hot spot: Uno Chicago Grill." madison.com.
↑ (2010, June 24). Uno Chicago Grill patio advertisement listing the East (3010 Crossroads Dr.) and West (7601 Mineral Point Rd.) stores. The Capital Times. p. 31. Newspapers.com image 522591648.
↑ ^89.0 ^89.1 (2011, May 19). "Top 5 most popular menu items at Uno Chicago Grill": the deep dish Numero Uno first. The Capital Times. p. 5. Newspapers.com image 522525537.
↑ ^90.0 ^90.1 Kalk Derby, S. (2016, May 25). "Restaurant News: Uno Pizzeria and Grill closes on West Side, East still open." madison.com.
↑ (1992, December 10). "Resume: Joseph Krupp." Wisconsin State Journal. p. 47. Newspapers.com image 406430116.
↑ (2022, March 6). Item calling the east-side Uno "the only Uno's still in business locally". Wisconsin State Journal. p. D7.
↑ (2022, May 26). City of Madison license list, May 2022. Wisconsin State Journal.
↑ ^94.0 ^94.1 (2022, July 13). La Taguara to open in the former Uno, 3010 Crossroads Dr. The Capital Times. p. O27.
↑ (1994, January 1). 'Uno's Rose Bowl Deal — delivery or take out only: any 2 regular size deep dish pizzas (serves 4–6 people) $14.95, free delivery', with the new logo 'The Original Uno Chicago Pizzeria, Est. 1943' and 'You can't beat the ori…. Wisconsin State Journal. p. 29. Newspapers.com images 406299699, 521342051.
↑ ^96.0 ^96.1 (1994, June 29). "Concerts on the Square box suppers." Wisconsin State Journal. p. 39. Newspapers.com images 406000147, 519927407, 521663938.
↑ (1993, April 16). Pizzeria Uno 'Dinner for Two — a regular specialty deep dish pizza and soup or salad for 2, every Tuesday only $10.95'; 'Voted Madison's Best Restaurant for Pizza, Isthmus — '88–'92' (also CT April 16 p50). Wisconsin State Journal. p. 53. Newspapers.com images 406433301, 521288232.
↑ (1999, October 28). Pizzeria Uno Chicago Bar & Grill: 'Chicago Classic Deep Dish Pizza — the pizza that made us famous'; downtown at State & Gorham 255-7722, 7601 Mineral Point Rd. 833-7200, and Elm Grove. The Capital Times. p. 108. Newspapers.com image 522190880.
↑ (1995, August 31). "Taste of Madison 1995: a one-day game plan." The Capital Times. p. 55. Newspapers.com image 522641365.
↑ Collins, M. (1992, May 2). "Uno's pizzas great, but pastas only so-so." The Capital Times. p. 23. Newspapers.com image 520406331.
↑ Rath, J. (1992, May 8). "Uno's pizza good, pasta needs work." Wisconsin State Journal. p. 52. Newspapers.com images 405890522, 520406773.
↑ (1992, June 26). Pizzeria Uno: 'These thin crust pizzas are so good we had to give them their own name. They're called Plizzettas'; introductory special, free house or Caesar salad with any Plizzetta; State & Gorham 255-7722, 7601 Mineral …. Wisconsin State Journal. p. 44. Newspapers.com images 406427869, 521662057.
↑ Rath, J. (1992, August 22). "Pizzeria Uno's new thin-crust version like 'Bisquick from a box'." The Capital Times. p. 38. Newspapers.com images 521287539, 406432862.
↑ (1992, October 18). Pizzeria Uno 'Uno Platter' — two pieces of garlic bread, small house or Caesar salad, any individual deep dish pizza, $6.95, $1 off coupon to Nov. 15, 1992 (also WSJ Oct. 22 p24, CT Oct. 22 p49). Wisconsin State Journal. p. 10. Newspapers.com images 406397540, 406402617, 521264912.
↑ (2004, May 25). City of Madison license renewal applications, 2004–05 (pages 4–5). The Capital Times. p. 4. Newspapers.com images 526011606, 526011606, 526011457.
↑ (2012, May 10). City of Madison license list, May 2012. Wisconsin State Journal.

[ct-1984-08-28-p6-1] (1984, August 28). Pizzeria Uno coming to Madison in November at 222 W. Gorham St. The Capital Times. p. 6. Newspapers.com image 520341374.

[ct-1985-03-20-p19-2] 2.0 ^2.1 Gruber, H. (1985, March 20). "Pizzeria Uno's fabled delight was skimpy, had scorched crusts." The Capital Times. p. 19. Newspapers.com images 519949899, 519949904.

[wsj-1985-06-09-p108-3] Campbell, G. (1985, June 9). "Madison's Pizzeria Uno amply lives up to name." Wisconsin State Journal. p. 108. Newspapers.com image 401495983.

[ct-1985-06-22-p15-4] (1985, June 22). "Mama Mia! Madison's pizza craving is monstrous / A tale of two pizzas — upscale and other." The Capital Times. p. 15. Newspapers.com image 519961465.

[wsj-1986-05-01-p30-5] (1986, May 1). "Legal notice: applications for the sale of beer and/or liquor (City of Madison, 1986–87)." Wisconsin State Journal. p. 30. Newspapers.com images 402295753, 402295768.

[wsj-1986-10-05-p167-6] (1986, October 5). "Madison Area Dining Guide, Fall 1986." Wisconsin State Journal. p. 167. Newspapers.com image 405302709.

[ct-1986-08-23-p9-7] Stockinger, J. (1986, August 23). Back-to-school Dining Out guide to campus-area restaurants: 'Pizzeria Uno, 222 W. Gorham St., 255-7722. Even in this pizza capital, Uno's stands out. Though it delivers, it's best to eat in the elegant upscale decor ... Uno'…. The Capital Times. p. 9. Newspapers.com image 521454210.

[ct-1987-08-29-p10-8] Schultz, K. and Prager, K. (1987, August 29). Back-to-school Dining Out guide to campus-area restaurants: 'Pizzeria Uno, 222 W. Gorham St., 255-7722. A pizza war rages in Madison. But the fight is not only between thick or thin crust and whether anchovies are political…. The Capital Times. p. 10. Newspapers.com image 522586404.

[wsj-1989-07-02-p86-9] (1989, July 2). Concerts on the Square box suppers: Pizzeria Uno (255-7722) offers an individual spinach-broccoli pizza, salad and cheesecake for $5. Wisconsin State Journal. p. 86. Newspapers.com image 404632047.

[wsj-1991-07-13-p16-10] 10.0 ^10.1 (1991, July 13). "Pizzeria Uno to open second location." Wisconsin State Journal. p. 16. Newspapers.com image 404280971.

[wsj-2023-11-29-pA9-11] 11.0 ^11.1 (2023, November 29). Uno Terrace apartments at 7601 Mineral Point Rd. Wisconsin State Journal. p. A9. Newspapers.com image 1021473905.

[wsj-1991-03-20-p16-12] (1991, March 20). Liquor license applications to be considered by the Common Council on April 2, 1991: Uno's Concepts of Madison, Inc., Thomas G. Beach, agent, d/b/a Pizzeria Uno Restaurant & Bar, 7601 Mineral Point Road, Class B combinatio…. Wisconsin State Journal. p. 16. Newspapers.com images 404236690, 404237016, 404237439.

[wsj-1991-05-20-p6-13] (1991, May 20). City of Madison 1991–92 Class B liquor license renewals (reprinted May 21 p7 and May 22 p27): Pizza Hut at 3059 E. Washington Ave., 2649 East Springs Dr., 4709 Verona Rd., 7440 Mineral Point Rd. and 662 State St.; Pizzeria …. Wisconsin State Journal. p. 6. Newspapers.com images 404281521, 404281684, 404282071.

[wsj-1991-08-04-p58-14] Kovalic, J. (1991, August 4). "West Side Pizzeria Uno keeps high standard." Wisconsin State Journal. p. 58. Newspapers.com image 406361246.

[ct-1991-09-28-p25-15] Rath, J. (1991, September 28). "Hey, pizza fans: West-side Uno's is upper crusty." The Capital Times. p. 25. Newspapers.com image 521672885.

[wsj-1993-03-31-p26-16] (1993, March 31). "Pizza bonus." Wisconsin State Journal. p. 26. Newspapers.com images 406377499, 521282428.

[wsj-1993-05-26-p8-17] (1993, May 26). "Downtown Madison." Wisconsin State Journal. p. 8. Newspapers.com image 406410779.

[wsj-1992-05-21-p14-18] (1992, May 21). "Pizzeria robbery." Wisconsin State Journal. p. 14. Newspapers.com image 405884882.

[wsj-1994-08-17-p86-19] (1994, August 17). Answer Book: Where to eat in Madison. Wisconsin State Journal. p. 86. Newspapers.com image 406002404.

[ct-1995-05-25-p20-20] (1995, May 25). City of Madison license list, May 1995. The Capital Times. p. 20. Newspapers.com image 521522538. Seen in search results only; the page has not been read.

[wsj-1995-09-07-p20-21] (1995, September 7). "Downtown parking: Gorham-Broom ramp site dropped." Wisconsin State Journal. p. 20. Newspapers.com image 404457099.

[ct-1995-10-20-p21-22] (1995, October 20). "Takeout Taxi brings the restaurants to you." The Capital Times. p. 21. Newspapers.com image 521772606.

[wsj-1995-12-03-p6-23] (1995, December 3). "Uno's Holiday Gift Certificates." Wisconsin State Journal. p. 6. Newspapers.com image 398325029.

[ct-1996-06-11-p4-24] (1996, June 11). "Urban Land Interests (continued from page 3)." The Capital Times. p. 4. Newspapers.com images 522212369, 522212503.

[ct-1996-05-27-p5-25] (1996, May 27). City of Madison license list, May 1996. The Capital Times. p. 5. Newspapers.com image 522631770. Seen in search results only; the page has not been read.

[ct-1996-05-27-p4-26] (1996, May 27). "City of Madison liquor license applications, 1996–97 (continued from page 5)." The Capital Times. p. 4. Newspapers.com images 522631762, 522632119, 522632124, 522632488, 522632480.

[wsj-1996-06-20-p59-27] (1996, June 20). "Concerts on the Square 1996 box suppers." Wisconsin State Journal. p. 59. Newspapers.com images 398401005, 522214854, 398415485.

[wsj-1996-06-30-p74-28] (1996, June 30). 'COOK WANTED: 40 hrs./wk. Pizza experience helpful. Must be 18 yrs. old. Apply in person at: Angelo Pizzaria, 5801 Monona Dr., Monona'; Pizzeria Uno hiring delivery drivers ('earn $12/hr & more, car insurance allowance') a…. Wisconsin State Journal. p. 74. Newspapers.com image 398440151.

[wsj-1990-05-15-p22-29] (1990, May 15). City of Madison 1990–91 Class B liquor license renewals (reprinted May 18 p24 and May 19 p6): Pizza Pit, 78 East Towne Mall (Kerry P. Cook, agent Terry K. Voice); Edwardo's Natural Pizza Restaurant 333 N. Bassett St. (Erl …. Wisconsin State Journal. p. 22. Newspapers.com images 405195087, 405339396, 405340124.

[wsj-1990-07-15-p92-30] (1990, July 15). Pizzeria Uno 'Camp Uno' summer ad: 'Spending the summer at Pizzeria Uno. Deep dish diving every day'; corner of State and Gorham, next-door parking, 255-7722, 'Voted Madison's Best Pizza Restaurant'; buy one get one free, …. Wisconsin State Journal. p. 92. Newspapers.com image 405297470.

[wsj-1990-06-24-p88-31] (1990, June 24). "Concerts on the Square box suppers." Wisconsin State Journal. p. 88. Newspapers.com images 405451984, 521663672.

[wsj-1990-07-01-p94-32] (1990, July 1). "Concerts on the Square box suppers reviewed." Wisconsin State Journal. p. 94. Newspapers.com image 405279481.

[wsj-1990-07-29-p41-33] (1990, July 29). 'Pizzeria Uno Restaurants of Wisconsin is expanding their operations in Madison and Milwaukee and is now accepting resumes for Restaurant Managers' with two or more years in full-service casual theme restaurants. Wisconsin State Journal. p. 41. Newspapers.com image 405358021.

[wsj-1990-11-23-p39-34] (1990, November 23). Accountant wanted by 'the corporate office of a Madison based multi-unit restaurant franchise': Pizzeria Uno Restaurants of Wisconsin, 2 E. Mifflin, Suite 100, Madison (also CT Nov. 23 p32, Nov. 24 p23, WSJ Nov. 25 p96). Wisconsin State Journal. p. 39. Newspapers.com images 404461332, 520352262, 404465182.

[wsj-1990-12-14-p1-35] Riddle, J. (1990, December 14). "Diners seek more pizza, less pizazz — Chez Michel to become pizzeria." Wisconsin State Journal. p. 1. Newspapers.com images 406899263, 406899275.

[ct-1990-12-24-p13-36] 36.0 ^36.1 (1990, December 24). "Briefly." The Capital Times. p. 13. Newspapers.com image 521659665.

[wsj-1996-09-11-p27-37] (1996, September 11). "Help wanted: Pizzeria Uno, 7601 Mineral Point Rd." Wisconsin State Journal. p. 27. Newspapers.com images 406362944, 406363651, 406364527, 406365025, 406366182.

[wsj-1996-10-26-p33-38] (1996, October 26). "Pizzeria Uno menu ad under the 'UNO Chicago Bar & Grill' logo." Wisconsin State Journal. p. 33. Newspapers.com images 405274262, 405275302.

[ct-1996-10-11-p21-39] (1996, October 11). "Business people: Downtown Madison, Inc. board." The Capital Times. p. 21. Newspapers.com image 522562499.

[wsj-1997-01-19-p88-40] (1997, January 19). "Help wanted: Pizzeria Uno, both stores." Wisconsin State Journal. p. 88. Newspapers.com image 405283442.

[wsj-1997-07-20-p83-41] (1997, July 20). "Help wanted: Pizzeria Uno now hiring cooks and servers." Wisconsin State Journal. p. 83. Newspapers.com images 401571315, 401980461, 401430705.

[wsj-1997-02-17-p23-42] (1997, February 17). "Not so fast, Uno's." Wisconsin State Journal. p. 23. Newspapers.com image 405272817.

[wsj-1997-03-23-p41-43] 43.0 ^43.1 (1997, March 23). "A look at the personalities at the core of Urban Land Interests." Wisconsin State Journal. p. 41. Newspapers.com image 405338158.

[wsj-1997-05-01-p61-44] (1997, May 1). "Food Share Day, Tuesday, May 6, 1997." Wisconsin State Journal. p. 61. Newspapers.com images 401587756, 401588689, 521867986.

[ct-1997-05-05-p6-45] (1997, May 5). "Food Share Day." The Capital Times. p. 6. Newspapers.com image 521867820.

[wsj-1997-05-24-p11-46] (1997, May 24). "Dane County workforce-development committee named." Wisconsin State Journal. p. 11. Newspapers.com images 401588214, 401588244.

[wsj-1997-07-22-p12-47] (1997, July 22). "Employers and W-2." Wisconsin State Journal. p. 12. Newspapers.com image 401574638.

[ct-1997-05-27-p19-48] (1997, May 27). City of Madison license list, May 1997. The Capital Times. p. 19. Newspapers.com image 522738530. Seen in search results only; the page has not been read.

[ct-1997-05-27-p20-49] (1997, May 27). "City of Madison alcohol-license applications, 1997 (part 2)." The Capital Times. p. 20. Newspapers.com images 522738533, 522739551.

[wsj-1997-06-22-p47-50] (1997, June 22). "Concerts on the Square box-supper menus." Wisconsin State Journal. p. 47. Newspapers.com images 401899120, 402451634.

[wsj-1997-08-28-p60-51] (1997, August 28). "Bar guide." Wisconsin State Journal. p. 60. Newspapers.com images 401983073, 401983207.

[wsj-1997-08-20-p66-52] (1997, August 20). "Readers' Choice Awards 1997: Good Fat & Drink." Wisconsin State Journal. p. 66. Newspapers.com images 401949474, 522167119.

[wsj-1997-12-13-p13-53] (1997, December 13). "Downtown holiday events." Wisconsin State Journal. p. 13. Newspapers.com images 401427237, 401427586, 522204720, 401421435.

[ct-1998-01-16-p6-54] (1998, January 16). "Kohl Center opening week: State Street merchants' hopes." The Capital Times. p. 6. Newspapers.com images 522129421, 522129650.

[wsj-1998-02-27-p22-55] (1998, February 27). "Changes: Greater State Street Business Association officers for 1998." Wisconsin State Journal. p. 22. Newspapers.com image 404501248.

[wsj-1998-01-18-p217-56] (1998, January 18). "Pizzeria Uno Chicago Bar & Grill coupons, January 1998." Wisconsin State Journal. p. 217. Newspapers.com image 404238555.

[wsj-1998-04-26-p285-57] 57.0 ^57.1 (1998, April 26). "Pizzeria Uno Chicago Bar & Grill: three new pizzas." Wisconsin State Journal. p. 285. Newspapers.com image 404519041.

[wsj-1998-07-19-p266-58] (1998, July 19). "Pizzeria Uno: Keep Cool and Get 'Em While It's Hot!" Wisconsin State Journal. p. 266. Newspapers.com image 404507106.

[wsj-1998-09-20-p311-59] (1998, September 20). "Pizzeria Uno: One great tradition." Wisconsin State Journal. p. 311. Newspapers.com image 406308724.

[ct-1998-04-30-p61-60] (1998, April 30). "Food Share 1998: dine out Tuesday, May 5." The Capital Times. p. 61. Newspapers.com image 523391830.

[ct-1998-05-26-p4-61] (1998, May 26). "City of Madison license applications, June 2, 1998 (Ray Fisher, city clerk; published May 25–27)." The Capital Times. p. 4–5. Newspapers.com images 521509437, 521509449.

[wsj-1998-06-10-p58-62] (1998, June 10). "Concerts on the Square 1998 program." Wisconsin State Journal. p. 58–59. Newspapers.com images 404634983, 404634988, 522538900, 522538909.

[wsj-1998-09-03-p60-63] (1998, September 3). "Taste of Madison 1998 vendors." Wisconsin State Journal. p. 60. Newspapers.com images 405316674, 522192125, 405319537.

[wsj-1998-02-22-p88-64] (1998, February 22). "Help wanted: Pizza Pit, Pizzeria Uno." Wisconsin State Journal. p. 88. Newspapers.com image 404490765.

[wsj-1998-07-26-p103-65] (1998, July 26). "Help wanted: Pizza Pit, Pizzeria Uno." Wisconsin State Journal. p. 103. Newspapers.com image 404519957.

[wsj-1998-10-04-p106-66] (1998, October 4). "Help wanted: Pizza Pit truck driver (4253 Argosy Ct.), Pizzeria Uno, Pizza Hut, Rocky Rococo." Wisconsin State Journal. p. 106. Newspapers.com image 406347111.

[ct-1998-10-29-p112-67] 67.0 ^67.1 (1998, October 29). "Pizzeria Uno: Stop in for our famous Deep Dish Pizza." The Capital Times. p. 112. Newspapers.com image 522544139.

[ct-1998-10-29-p114-68] (1998, October 29). "Pizzerias (continued, 'Page 31')." The Capital Times. p. 114. Newspapers.com image 522544155.

[wsj-1998-11-26-p33-69] (1998, November 26). "Greater State Street Business Association holiday ads, 1998." Wisconsin State Journal. p. 33. Newspapers.com images 406398797, 522633214, 406387842, 523385912, 406404166, 406402899, 523391637.

[ct-1999-05-26-p7-70] (1999, May 26). City of Madison 1999–2000 alcohol license renewals, part 2: Liquor & Beer Class B (#159–458): But-Lo LLC dba Sal's Pizzeria 313 State St.; First Madco Inc. dba Rocky Rococo 7952 Tree Ln.; Mineral Spirits Inc. dba Edwardo's N…. The Capital Times. p. 7. Newspapers.com images 522006391, 522007482.

[ct-1999-03-04-p18-71] (1999, March 4). "Business people." The Capital Times. p. 18. Newspapers.com image 522230209.

[ct-1999-06-09-p23-72] (1999, June 9). "State Street gift certificates." The Capital Times. p. 23. Newspapers.com image 522180785.

[wsj-1999-07-01-p18-73] (1999, July 1). "Ramp." Wisconsin State Journal. p. 18. Newspapers.com image 404115451.

[ct-1999-05-01-p41-74] 74.0 ^74.1 ^74.2 Muckian, M. (1999, May 1). "Pizzeria Uno's variety proves to be great pace-setter." The Capital Times. p. 41. Newspapers.com image 521995621.

[wsj-1999-05-02-p106-75] (1999, May 2). Pizzeria Uno (West Towne area) hiring hosts and waitstaff 'with growing summer sales and the opening of our popular outdoor patio'. Wisconsin State Journal. p. 106. Newspapers.com image 404185962.

[ct-1999-10-28-p114-76] (1999, October 28). "Rhythm Restaurant Guide 1999–2000: Pizzerias (2)." The Capital Times. p. 114. Newspapers.com image 522190918.

[ct-2000-05-24-p39-77] (2000, May 24). City of Madison license renewal applications, 2000–01 (pages 39–40). The Capital Times. p. 39. Newspapers.com images 522190287, 522190287, 522190294.

[ct-2001-05-25-p6-78] (2001, May 25). City of Madison license renewal applications, 2001–02 (pages 6–7). The Capital Times. p. 6. Newspapers.com images 522638205, 522638205, 522638207.

[ct-2000-12-06-p1-79] Ivey, M. (2000, December 6). "Graffiti taggers etch downtown windows." The Capital Times. p. 1. Newspapers.com image 522213378.

[ct-2001-12-18-p1-80] Davidoff, J. (2001, December 18). "Mid-State Street parking ramp planned for Buckeye lot next to Pizzeria Uno." The Capital Times. p. 1. Newspapers.com image 525999731.

[ct-2002-05-21-p4-81] 81.0 ^81.1 (2002, May 21). City of Madison license renewal applications, 2002–03 (pages 4–5). The Capital Times. p. 4. Newspapers.com images 526007657, 526007657, 526007659.

[ct-2002-05-27-p3-82] 82.0 ^82.1 (2002, May 27). Pizzeria Uno advertisement: 'Now open' on Madison's East Side at Crossroads Drive. The Capital Times. p. 3. Newspapers.com image 526008327.

[mc-2004-01-15-uno-east-review-83] Kallio, S. (2004, January 15). "Pizzeria Uno serves enough for due or tre." madison.com.

[wsj-2004-04-20-p1-84] 84.0 ^84.1 (2004, April 20). "Options for the mid-State Street parking garage." Wisconsin State Journal. p. 1. Newspapers.com image 396511872.

[ct-2005-05-23-p5-85] (2005, May 23). City of Madison license renewal list, May 2005 (continued): Casa Bianca, Pizza Pit, Pizzeria Uno, Glass Nickel, Pizza Di Roma, Urban Pizza Cafe. The Capital Times. p. 5. Newspapers.com image 525987738.

[ct-2007-05-28-p4-86] (2007, May 28). City of Madison license renewal list, May 2007: Rocky Rococo (8 stores), Cafe Porta Alba, Casa Bianca, Pizza Pit, Urban Pizza Cafe, Pizza Di Roma, Pizza Hut, Unos, Roman Candle. The Capital Times. p. 4. Newspapers.com image 529156052.

[mc-2007-07-01-hot-spot-uno-87] (2007, July 1). "Hot spot: Uno Chicago Grill." madison.com.

[ct-2010-06-24-p31-88] (2010, June 24). Uno Chicago Grill patio advertisement listing the East (3010 Crossroads Dr.) and West (7601 Mineral Point Rd.) stores. The Capital Times. p. 31. Newspapers.com image 522591648.

[ct-2011-05-19-p5-89] 89.0 ^89.1 (2011, May 19). "Top 5 most popular menu items at Uno Chicago Grill": the deep dish Numero Uno first. The Capital Times. p. 5. Newspapers.com image 522525537.

[mc-2016-05-25-uno-west-closes-90] 90.0 ^90.1 Kalk Derby, S. (2016, May 25). "Restaurant News: Uno Pizzeria and Grill closes on West Side, East still open." madison.com.

[wsj-1992-12-10-p47-91] (1992, December 10). "Resume: Joseph Krupp." Wisconsin State Journal. p. 47. Newspapers.com image 406430116.

[wsj-2022-03-06-pD7-92] (2022, March 6). Item calling the east-side Uno "the only Uno's still in business locally". Wisconsin State Journal. p. D7.

[wsj-2022-05-26-93] (2022, May 26). City of Madison license list, May 2022. Wisconsin State Journal.

[ct-2022-07-13-pO27-94] 94.0 ^94.1 (2022, July 13). La Taguara to open in the former Uno, 3010 Crossroads Dr. The Capital Times. p. O27.

[wsj-1994-01-01-p29-95] (1994, January 1). 'Uno's Rose Bowl Deal — delivery or take out only: any 2 regular size deep dish pizzas (serves 4–6 people) $14.95, free delivery', with the new logo 'The Original Uno Chicago Pizzeria, Est. 1943' and 'You can't beat the ori…. Wisconsin State Journal. p. 29. Newspapers.com images 406299699, 521342051.

[wsj-1994-06-29-p39-96] 96.0 ^96.1 (1994, June 29). "Concerts on the Square box suppers." Wisconsin State Journal. p. 39. Newspapers.com images 406000147, 519927407, 521663938.

[wsj-1993-04-16-p53-97] (1993, April 16). Pizzeria Uno 'Dinner for Two — a regular specialty deep dish pizza and soup or salad for 2, every Tuesday only $10.95'; 'Voted Madison's Best Restaurant for Pizza, Isthmus — '88–'92' (also CT April 16 p50). Wisconsin State Journal. p. 53. Newspapers.com images 406433301, 521288232.

[ct-1999-10-28-p108-98] (1999, October 28). Pizzeria Uno Chicago Bar & Grill: 'Chicago Classic Deep Dish Pizza — the pizza that made us famous'; downtown at State & Gorham 255-7722, 7601 Mineral Point Rd. 833-7200, and Elm Grove. The Capital Times. p. 108. Newspapers.com image 522190880.

[ct-1995-08-31-p55-99] (1995, August 31). "Taste of Madison 1995: a one-day game plan." The Capital Times. p. 55. Newspapers.com image 522641365.

[ct-1992-05-02-p23-100] Collins, M. (1992, May 2). "Uno's pizzas great, but pastas only so-so." The Capital Times. p. 23. Newspapers.com image 520406331.

[wsj-1992-05-08-p52-101] Rath, J. (1992, May 8). "Uno's pizza good, pasta needs work." Wisconsin State Journal. p. 52. Newspapers.com images 405890522, 520406773.

[wsj-1992-06-26-p44-102] (1992, June 26). Pizzeria Uno: 'These thin crust pizzas are so good we had to give them their own name. They're called Plizzettas'; introductory special, free house or Caesar salad with any Plizzetta; State & Gorham 255-7722, 7601 Mineral …. Wisconsin State Journal. p. 44. Newspapers.com images 406427869, 521662057.

[ct-1992-08-22-p38-103] Rath, J. (1992, August 22). "Pizzeria Uno's new thin-crust version like 'Bisquick from a box'." The Capital Times. p. 38. Newspapers.com images 521287539, 406432862.

[wsj-1992-10-18-p10-104] (1992, October 18). Pizzeria Uno 'Uno Platter' — two pieces of garlic bread, small house or Caesar salad, any individual deep dish pizza, $6.95, $1 off coupon to Nov. 15, 1992 (also WSJ Oct. 22 p24, CT Oct. 22 p49). Wisconsin State Journal. p. 10. Newspapers.com images 406397540, 406402617, 521264912.

[ct-2004-05-25-p4-105] (2004, May 25). City of Madison license renewal applications, 2004–05 (pages 4–5). The Capital Times. p. 4. Newspapers.com images 526011606, 526011606, 526011457.

[wsj-2012-05-10-106] (2012, May 10). City of Madison license list, May 2012. Wisconsin State Journal.

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-'''Pizzeria Uno''' (later '''Uno Chicago Grill''') is a national restaurant chain from Chicago, known for deep dish pizza. It had restaurants in Madison from 1984 to 2022.
+'''Pizzeria Uno''' (later '''Uno Chicago Grill''') is a national restaurant chain from Chicago, known for deep dish pizza. It had restaurants in Madison from 1985 to 2022.
 ==History==
-The first Madison restaurant was announced in August 1984 as "coming to Madison in November at 222 W. Gorham St."<ref name="ct-1984-08-28-p6">(1984, August 28). Pizzeria Uno coming to Madison in November at 222 W. Gorham St. ''The Capital Times''. p. 6. Newspapers.com image [https://www.newspapers.com/image/520341374/ 520341374].</ref> A second opened on Monday, July 15, 1991, on the far west side, at 7601 Mineral Point Rd., in "the 125-year-old Ganzer farmhouse" that had been the restaurant Chez Michel since 1981; the building was expanded and renovated with ceramic tile floors, a mahogany bar and booths<ref name="wsj-1991-07-13-p16">(1991, July 13). "Pizzeria Uno to open second location." ''Wisconsin State Journal''. p. 16. Newspapers.com image [https://www.newspapers.com/image/404280971/ 404280971].</ref><ref name="wsj-2023-11-29-pA9">(2023, November 29). Uno Terrace apartments at 7601 Mineral Point Rd. ''Wisconsin State Journal''. p. A9. Newspapers.com image [https://www.newspapers.com/image/1021473905/ 1021473905].</ref>. The license had been applied for in March 1991 under Uno's Concepts of Madison, Inc., with Thomas G. Beach as agent<ref name="wsj-1991-03-20-p16">(1991, March 20). Liquor license applications to be considered by the Common Council on April 2, 1991: Uno's Concepts of Madison, Inc., Thomas G. Beach, agent, d/b/a Pizzeria Uno Restaurant & Bar, 7601 Mineral Point Road, Class B combinatio…. ''Wisconsin State Journal''. p. 16. Newspapers.com images [https://www.newspapers.com/image/404236690/ 404236690], [https://www.newspapers.com/image/404237016/ 404237016], [https://www.newspapers.com/image/404237439/ 404237439].</ref><ref name="wsj-1991-05-20-p6">(1991, May 20). City of Madison 1991–92 Class B liquor license renewals (reprinted May 21 p7 and May 22 p27): Pizza Hut at 3059 E. Washington Ave., 2649 East Springs Dr., 4709 Verona Rd., 7440 Mineral Point Rd. and 662 State St.; Pizzeria …. ''Wisconsin State Journal''. p. 6. Newspapers.com images [https://www.newspapers.com/image/404281521/ 404281521], [https://www.newspapers.com/image/404281684/ 404281684], [https://www.newspapers.com/image/404282071/ 404282071].</ref>. Two reviews followed. John Kovalic of the State Journal found the old house "far more conducive to dining than the cavernous State Street location" and noted that "even Chicago, home of the original Uno, has but two such restaurants"; the Numero Uno was $9.95 and the Spinoccoli $9.25, and carry-out pizzas came fully baked, unbaked or frozen<ref name="wsj-1991-08-04-p58">Kovalic, J. (1991, August 4). "West Side Pizzeria Uno keeps high standard." ''Wisconsin State Journal''. p. 58. Newspapers.com image [https://www.newspapers.com/image/406361246/ 406361246].</ref>. Jay Rath of the Capital Times liked the Spinoccoli best of Uno's pizzas, found the center of a small "Chicago's Famous" soggy, and reported that the general manager, Lisa Reisdorf, had put the staff through a week with Uno's trainers from Boston rather than transfer the "too student-oriented" downtown crew<ref name="ct-1991-09-28-p25">Rath, J. (1991, September 28). "Hey, pizza fans: West-side Uno's is upper crusty." ''The Capital Times''. p. 25. Newspapers.com image [https://www.newspapers.com/image/521672885/ 521672885].</ref>. In 1993 "Pizzeria Uno owners Martha and Tom Beach" gave $5 "UNO-Teers" certificates to volunteers in 16 Madison elementary schools<ref name="wsj-1993-03-31-p26">(1993, March 31). "Pizza bonus." ''Wisconsin State Journal''. p. 26. Newspapers.com images [https://www.newspapers.com/image/406377499/ 406377499], [https://www.newspapers.com/image/521282428/ 521282428].</ref>, and Beach joined the board of Downtown Madison Inc.<ref name="wsj-1993-05-26-p8">(1993, May 26). "Downtown Madison." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/406410779/ 406410779].</ref> Two masked men robbed the west side restaurant at gunpoint at 12:30 a.m. on May 21, 1992, while it was still open<ref name="wsj-1992-05-21-p14">(1992, May 21). "Pizzeria robbery." ''Wisconsin State Journal''. p. 14. Newspapers.com image [https://www.newspapers.com/image/405884882/ 405884882].</ref>. Both were listed in a 1994 dining guide<ref name="wsj-1994-08-17-p86">(1994, August 17). Answer Book: Where to eat in Madison. ''Wisconsin State Journal''. p. 86. Newspapers.com image [https://www.newspapers.com/image/406002404/ 406002404].</ref>. In 1995 both held licenses under Thomas G. Beach<ref name="ct-1995-05-25-p20">(1995, May 25). City of Madison license list, May 1995. ''The Capital Times''. p. 20. Newspapers.com image [https://www.newspapers.com/image/521522538/ 521522538]. Seen in search results only; the page has not been read.</ref>; Beach spoke up in that September's Downtown parking debate<ref name="wsj-1995-09-07-p20">(1995, September 7). "Downtown parking: Gorham-Broom ramp site dropped." ''Wisconsin State Journal''. p. 20. Newspapers.com image [https://www.newspapers.com/image/404457099/ 404457099].</ref>, the west side restaurant joined the new Takeout Taxi delivery service in October<ref name="ct-1995-10-20-p21">(1995, October 20). "Takeout Taxi brings the restaurants to you." ''The Capital Times''. p. 21. Newspapers.com image [https://www.newspapers.com/image/521772606/ 521772606].</ref>, and at Christmas Uno sold gift certificates at 20 percent off with a "Two Can Dine for $12.99" coupon of wings, salads and a deep dish<ref name="wsj-1995-12-03-p6">(1995, December 3). "Uno's Holiday Gift Certificates." ''Wisconsin State Journal''. p. 6. Newspapers.com image [https://www.newspapers.com/image/398325029/ 398325029].</ref>. A 1996 profile of Urban Land Interests counted "the Pizzeria Uno complex in 1984-85" among the developer's downtown projects<ref name="ct-1996-06-11-p4">(1996, June 11). "Urban Land Interests (continued from page 3)." ''The Capital Times''. p. 4. Newspapers.com images [https://www.newspapers.com/image/522212369/ 522212369], [https://www.newspapers.com/image/522212503/ 522212503].</ref>; both restaurants were relicensed under Beach in May 1996<ref name="ct-1996-05-27-p5">(1996, May 27). City of Madison license list, May 1996. ''The Capital Times''. p. 5. Newspapers.com image [https://www.newspapers.com/image/522631770/ 522631770]. Seen in search results only; the page has not been read.</ref><ref name="ct-1996-05-27-p4">(1996, May 27). "City of Madison liquor license applications, 1996–97 (continued from page 5)." ''The Capital Times''. p. 4. Newspapers.com images [https://www.newspapers.com/image/522631762/ 522631762], [https://www.newspapers.com/image/522632119/ 522632119], [https://www.newspapers.com/image/522632124/ 522632124], [https://www.newspapers.com/image/522632488/ 522632488], [https://www.newspapers.com/image/522632480/ 522632480].</ref>, sold box suppers at that summer's Concerts on the Square<ref name="wsj-1996-06-20-p59">(1996, June 20). "Concerts on the Square 1996 box suppers." ''Wisconsin State Journal''. p. 59. Newspapers.com images [https://www.newspapers.com/image/398401005/ 398401005], [https://www.newspapers.com/image/522214854/ 522214854], [https://www.newspapers.com/image/398415485/ 398415485].</ref>, and offered delivery drivers "$12/hr & more" in June<ref name="wsj-1996-06-30-p74">(1996, June 30). 'COOK WANTED: 40 hrs./wk. Pizza experience helpful. Must be 18 yrs. old. Apply in person at: Angelo Pizzaria, 5801 Monona Dr., Monona'; Pizzeria Uno hiring delivery drivers ('earn $12/hr & more, car insurance allowance') a…. ''Wisconsin State Journal''. p. 74. Newspapers.com image [https://www.newspapers.com/image/398440151/ 398440151].</ref>.
+The first Madison restaurant was announced in August 1984 as "coming to Madison in November at 222 W. Gorham St."<ref name="ct-1984-08-28-p6">(1984, August 28). Pizzeria Uno coming to Madison in November at 222 W. Gorham St. ''The Capital Times''. p. 6. Newspapers.com image [https://www.newspapers.com/image/520341374/ 520341374].</ref> After a long-delayed grand opening it opened on Monday, March 11, 1985. Holly Gruber of the Capital Times went that first day and was not impressed ("Pizzeria Uno's fabled delight was skimpy, had scorched crusts"): the crust she was promised would be one and a half to two inches deep measured an inch. The manager, Todd Stern, explained that the original Uno had opened in Chicago in 1943 and the second only in 1978, in Boston<ref name="ct-1985-03-20-p19">Gruber, H. (1985, March 20). "Pizzeria Uno's fabled delight was skimpy, had scorched crusts." ''The Capital Times''. p. 19. Newspapers.com images [https://www.newspapers.com/image/519949899/ 519949899], [https://www.newspapers.com/image/519949904/ 519949904].</ref>. Genie Campbell of the State Journal reviewed it that spring<ref name="wsj-1985-06-09-p108">Campbell, G. (1985, June 9). "Madison's Pizzeria Uno amply lives up to name." ''Wisconsin State Journal''. p. 108. Newspapers.com image [https://www.newspapers.com/image/401495983/ 401495983].</ref>, and in June Jacob Stockinger of the Capital Times contrasted its "$10,000 worth of brass" and dark green tile with the cheap booths of the new [[Noble Roman’s]] on State Street; a large deep-dish Uno Special was $12.95, and an express lunch of soup or salad with an individual pizza $2.95<ref name="ct-1985-06-22-p15">(1985, June 22). "Mama Mia! Madison's pizza craving is monstrous / A tale of two pizzas — upscale and other." ''The Capital Times''. p. 15. Newspapers.com image [https://www.newspapers.com/image/519961465/ 519961465].</ref>. By 1986 the restaurant was licensed to Pizzeria Uno of Madison, Inc., with Joseph Krupp as agent<ref name="wsj-1986-05-01-p30">(1986, May 1). "Legal notice: applications for the sale of beer and/or liquor (City of Madison, 1986–87)." ''Wisconsin State Journal''. p. 30. Newspapers.com images [https://www.newspapers.com/image/402295753/ 402295753], [https://www.newspapers.com/image/402295768/ 402295768].</ref>, and its advertisements said "Uno means number one for deep dish pizza & fun ... Voted Madison's Best 1986"<ref name="wsj-1986-10-05-p167">(1986, October 5). "Madison Area Dining Guide, Fall 1986." ''Wisconsin State Journal''. p. 167. Newspapers.com image [https://www.newspapers.com/image/405302709/ 405302709].</ref>. "Even in this pizza capital, Uno's stands out," Stockinger wrote that August<ref name="ct-1986-08-23-p9">Stockinger, J. (1986, August 23). Back-to-school Dining Out guide to campus-area restaurants: 'Pizzeria Uno, 222 W. Gorham St., 255-7722. Even in this pizza capital, Uno's stands out. Though it delivers, it's best to eat in the elegant upscale decor ... Uno'…. ''The Capital Times''. p. 9. Newspapers.com image [https://www.newspapers.com/image/521454210/ 521454210].</ref>, and a year later Kaye Schultz and Karen Prager told incoming students: "A pizza war rages in Madison ... But even Pizza Pit, Pizza Hut and Rocky fans enjoy this brasserie with its Chicago-style pizza that's as filling as a meal"<ref name="ct-1987-08-29-p10">Schultz, K. and Prager, K. (1987, August 29). Back-to-school Dining Out guide to campus-area restaurants: 'Pizzeria Uno, 222 W. Gorham St., 255-7722. A pizza war rages in Madison. But the fight is not only between thick or thin crust and whether anchovies are political…. ''The Capital Times''. p. 10. Newspapers.com image [https://www.newspapers.com/image/522586404/ 522586404].</ref>. In 1989 it sold $5 box suppers at Concerts on the Square: an individual spinach-broccoli pizza, salad and cheesecake<ref name="wsj-1989-07-02-p86">(1989, July 2). Concerts on the Square box suppers: Pizzeria Uno (255-7722) offers an individual spinach-broccoli pizza, salad and cheesecake for $5. ''Wisconsin State Journal''. p. 86. Newspapers.com image [https://www.newspapers.com/image/404632047/ 404632047].</ref>. A second opened on Monday, July 15, 1991, on the far west side, at 7601 Mineral Point Rd., in "the 125-year-old Ganzer farmhouse" that had been the restaurant Chez Michel since 1981; the building was expanded and renovated with ceramic tile floors, a mahogany bar and booths<ref name="wsj-1991-07-13-p16">(1991, July 13). "Pizzeria Uno to open second location." ''Wisconsin State Journal''. p. 16. Newspapers.com image [https://www.newspapers.com/image/404280971/ 404280971].</ref><ref name="wsj-2023-11-29-pA9">(2023, November 29). Uno Terrace apartments at 7601 Mineral Point Rd. ''Wisconsin State Journal''. p. A9. Newspapers.com image [https://www.newspapers.com/image/1021473905/ 1021473905].</ref>. The license had been applied for in March 1991 under Uno's Concepts of Madison, Inc., with Thomas G. Beach as agent<ref name="wsj-1991-03-20-p16">(1991, March 20). Liquor license applications to be considered by the Common Council on April 2, 1991: Uno's Concepts of Madison, Inc., Thomas G. Beach, agent, d/b/a Pizzeria Uno Restaurant & Bar, 7601 Mineral Point Road, Class B combinatio…. ''Wisconsin State Journal''. p. 16. Newspapers.com images [https://www.newspapers.com/image/404236690/ 404236690], [https://www.newspapers.com/image/404237016/ 404237016], [https://www.newspapers.com/image/404237439/ 404237439].</ref><ref name="wsj-1991-05-20-p6">(1991, May 20). City of Madison 1991–92 Class B liquor license renewals (reprinted May 21 p7 and May 22 p27): Pizza Hut at 3059 E. Washington Ave., 2649 East Springs Dr., 4709 Verona Rd., 7440 Mineral Point Rd. and 662 State St.; Pizzeria …. ''Wisconsin State Journal''. p. 6. Newspapers.com images [https://www.newspapers.com/image/404281521/ 404281521], [https://www.newspapers.com/image/404281684/ 404281684], [https://www.newspapers.com/image/404282071/ 404282071].</ref>. Two reviews followed. John Kovalic of the State Journal found the old house "far more conducive to dining than the cavernous State Street location" and noted that "even Chicago, home of the original Uno, has but two such restaurants"; the Numero Uno was $9.95 and the Spinoccoli $9.25, and carry-out pizzas came fully baked, unbaked or frozen<ref name="wsj-1991-08-04-p58">Kovalic, J. (1991, August 4). "West Side Pizzeria Uno keeps high standard." ''Wisconsin State Journal''. p. 58. Newspapers.com image [https://www.newspapers.com/image/406361246/ 406361246].</ref>. Jay Rath of the Capital Times liked the Spinoccoli best of Uno's pizzas, found the center of a small "Chicago's Famous" soggy, and reported that the general manager, Lisa Reisdorf, had put the staff through a week with Uno's trainers from Boston rather than transfer the "too student-oriented" downtown crew<ref name="ct-1991-09-28-p25">Rath, J. (1991, September 28). "Hey, pizza fans: West-side Uno's is upper crusty." ''The Capital Times''. p. 25. Newspapers.com image [https://www.newspapers.com/image/521672885/ 521672885].</ref>. In 1993 "Pizzeria Uno owners Martha and Tom Beach" gave $5 "UNO-Teers" certificates to volunteers in 16 Madison elementary schools<ref name="wsj-1993-03-31-p26">(1993, March 31). "Pizza bonus." ''Wisconsin State Journal''. p. 26. Newspapers.com images [https://www.newspapers.com/image/406377499/ 406377499], [https://www.newspapers.com/image/521282428/ 521282428].</ref>, and Beach joined the board of Downtown Madison Inc.<ref name="wsj-1993-05-26-p8">(1993, May 26). "Downtown Madison." ''Wisconsin State Journal''. p. 8. Newspapers.com image [https://www.newspapers.com/image/406410779/ 406410779].</ref> Two masked men robbed the west side restaurant at gunpoint at 12:30 a.m. on May 21, 1992, while it was still open<ref name="wsj-1992-05-21-p14">(1992, May 21). "Pizzeria robbery." ''Wisconsin State Journal''. p. 14. Newspapers.com image [https://www.newspapers.com/image/405884882/ 405884882].</ref>. Both were listed in a 1994 dining guide<ref name="wsj-1994-08-17-p86">(1994, August 17). Answer Book: Where to eat in Madison. ''Wisconsin State Journal''. p. 86. Newspapers.com image [https://www.newspapers.com/image/406002404/ 406002404].</ref>. In 1995 both held licenses under Thomas G. Beach<ref name="ct-1995-05-25-p20">(1995, May 25). City of Madison license list, May 1995. ''The Capital Times''. p. 20. Newspapers.com image [https://www.newspapers.com/image/521522538/ 521522538]. Seen in search results only; the page has not been read.</ref>; Beach spoke up in that September's Downtown parking debate<ref name="wsj-1995-09-07-p20">(1995, September 7). "Downtown parking: Gorham-Broom ramp site dropped." ''Wisconsin State Journal''. p. 20. Newspapers.com image [https://www.newspapers.com/image/404457099/ 404457099].</ref>, the west side restaurant joined the new Takeout Taxi delivery service in October<ref name="ct-1995-10-20-p21">(1995, October 20). "Takeout Taxi brings the restaurants to you." ''The Capital Times''. p. 21. Newspapers.com image [https://www.newspapers.com/image/521772606/ 521772606].</ref>, and at Christmas Uno sold gift certificates at 20 percent off with a "Two Can Dine for $12.99" coupon of wings, salads and a deep dish<ref name="wsj-1995-12-03-p6">(1995, December 3). "Uno's Holiday Gift Certificates." ''Wisconsin State Journal''. p. 6. Newspapers.com image [https://www.newspapers.com/image/398325029/ 398325029].</ref>. A 1996 profile of Urban Land Interests counted "the Pizzeria Uno complex in 1984-85" among the developer's downtown projects<ref name="ct-1996-06-11-p4">(1996, June 11). "Urban Land Interests (continued from page 3)." ''The Capital Times''. p. 4. Newspapers.com images [https://www.newspapers.com/image/522212369/ 522212369], [https://www.newspapers.com/image/522212503/ 522212503].</ref>; both restaurants were relicensed under Beach in May 1996<ref name="ct-1996-05-27-p5">(1996, May 27). City of Madison license list, May 1996. ''The Capital Times''. p. 5. Newspapers.com image [https://www.newspapers.com/image/522631770/ 522631770]. Seen in search results only; the page has not been read.</ref><ref name="ct-1996-05-27-p4">(1996, May 27). "City of Madison liquor license applications, 1996–97 (continued from page 5)." ''The Capital Times''. p. 4. Newspapers.com images [https://www.newspapers.com/image/522631762/ 522631762], [https://www.newspapers.com/image/522632119/ 522632119], [https://www.newspapers.com/image/522632124/ 522632124], [https://www.newspapers.com/image/522632488/ 522632488], [https://www.newspapers.com/image/522632480/ 522632480].</ref>, sold box suppers at that summer's Concerts on the Square<ref name="wsj-1996-06-20-p59">(1996, June 20). "Concerts on the Square 1996 box suppers." ''Wisconsin State Journal''. p. 59. Newspapers.com images [https://www.newspapers.com/image/398401005/ 398401005], [https://www.newspapers.com/image/522214854/ 522214854], [https://www.newspapers.com/image/398415485/ 398415485].</ref>, and offered delivery drivers "$12/hr & more" in June<ref name="wsj-1996-06-30-p74">(1996, June 30). 'COOK WANTED: 40 hrs./wk. Pizza experience helpful. Must be 18 yrs. old. Apply in person at: Angelo Pizzaria, 5801 Monona Dr., Monona'; Pizzeria Uno hiring delivery drivers ('earn $12/hr & more, car insurance allowance') a…. ''Wisconsin State Journal''. p. 74. Newspapers.com image [https://www.newspapers.com/image/398440151/ 398440151].</ref>.
 In 1990 the downtown restaurant, licensed to Pizzeria Uno of Madison Inc. with the developer Joseph Krupp as agent<ref name="wsj-1990-05-15-p22">(1990, May 15). City of Madison 1990–91 Class B liquor license renewals (reprinted May 18 p24 and May 19 p6): Pizza Pit, 78 East Towne Mall (Kerry P. Cook, agent Terry K. Voice); Edwardo's Natural Pizza Restaurant 333 N. Bassett St. (Erl …. ''Wisconsin State Journal''. p. 22. Newspapers.com images [https://www.newspapers.com/image/405195087/ 405195087], [https://www.newspapers.com/image/405339396/ 405339396], [https://www.newspapers.com/image/405340124/ 405340124].</ref>, advertised itself as "Voted Madison's Best Pizza Restaurant" with a "Camp Uno" summer promotion<ref name="wsj-1990-07-15-p92">(1990, July 15). Pizzeria Uno 'Camp Uno' summer ad: 'Spending the summer at Pizzeria Uno. Deep dish diving every day'; corner of State and Gorham, next-door parking, 255-7722, 'Voted Madison's Best Pizza Restaurant'; buy one get one free, …. ''Wisconsin State Journal''. p. 92. Newspapers.com image [https://www.newspapers.com/image/405297470/ 405297470].</ref>, and sold $5 personal deep-dish box suppers at Concerts on the Square, where a State Journal reviewer found the pizza "doughy and unexciting"<ref name="wsj-1990-06-24-p88">(1990, June 24). "Concerts on the Square box suppers." ''Wisconsin State Journal''. p. 88. Newspapers.com images [https://www.newspapers.com/image/405451984/ 405451984], [https://www.newspapers.com/image/521663672/ 521663672].</ref><ref name="wsj-1990-07-01-p94">(1990, July 1). "Concerts on the Square box suppers reviewed." ''Wisconsin State Journal''. p. 94. Newspapers.com image [https://www.newspapers.com/image/405279481/ 405279481].</ref>. That July the franchise, Pizzeria Uno Restaurants of Wisconsin, was recruiting managers for an expansion in Madison and Milwaukee<ref name="wsj-1990-07-29-p41">(1990, July 29). 'Pizzeria Uno Restaurants of Wisconsin is expanding their operations in Madison and Milwaukee and is now accepting resumes for Restaurant Managers' with two or more years in full-service casual theme restaurants. ''Wisconsin State Journal''. p. 41. Newspapers.com image [https://www.newspapers.com/image/405358021/ 405358021].</ref>; its office was at 2 E. Mifflin St.<ref name="wsj-1990-11-23-p39">(1990, November 23). Accountant wanted by 'the corporate office of a Madison based multi-unit restaurant franchise': Pizzeria Uno Restaurants of Wisconsin, 2 E. Mifflin, Suite 100, Madison (also CT Nov. 23 p32, Nov. 24 p23, WSJ Nov. 25 p96). ''Wisconsin State Journal''. p. 39. Newspapers.com images [https://www.newspapers.com/image/404461332/ 404461332], [https://www.newspapers.com/image/520352262/ 520352262], [https://www.newspapers.com/image/404465182/ 404465182].</ref> On December 14, 1990, the paper reported that the "upper crust" Chez Michel on Mineral Point Road, ten years old, would close at the end of the month and be converted to a Pizzeria Uno in the spring. Tom Beach, president of the franchise, expected about 60 full- and part-time workers, some of them from the 20 or so losing their jobs at Chez Michel, and was enlarging the kitchen for quick lunch service; a third Uno was planned for Milwaukee<ref name="wsj-1990-12-14-p1">Riddle, J. (1990, December 14). "Diners seek more pizza, less pizazz — Chez Michel to become pizzeria." ''Wisconsin State Journal''. p. 1. Newspapers.com images [https://www.newspapers.com/image/406899263/ 406899263], [https://www.newspapers.com/image/406899275/ 406899275].</ref><ref name="ct-1990-12-24-p13">(1990, December 24). "Briefly." ''The Capital Times''. p. 13. Newspapers.com image [https://www.newspapers.com/image/521659665/ 521659665].</ref>.
+In September 1996 the west side restaurant was hiring drivers and servers at "$10 and up per hour"<ref name="wsj-1996-09-11-p27">(1996, September 11). "Help wanted: Pizzeria Uno, 7601 Mineral Point Rd." ''Wisconsin State Journal''. p. 27. Newspapers.com images [https://www.newspapers.com/image/406362944/ 406362944], [https://www.newspapers.com/image/406363651/ 406363651], [https://www.newspapers.com/image/406364527/ 406364527], [https://www.newspapers.com/image/406365025/ 406365025], [https://www.newspapers.com/image/406366182/ 406366182].</ref>, and that October the Madison advertisements carried the chain's next logo, "UNO Chicago Bar & Grill, est. 1943", over a menu of pastas at $8.99 and a grilled meatloaf "favorite" at $7.89 beside the pizza<ref name="wsj-1996-10-26-p33">(1996, October 26). "Pizzeria Uno menu ad under the 'UNO Chicago Bar & Grill' logo." ''Wisconsin State Journal''. p. 33. Newspapers.com images [https://www.newspapers.com/image/405274262/ 405274262], [https://www.newspapers.com/image/405275302/ 405275302].</ref>. Tom Beach was re-elected to the board of Downtown Madison, Inc. that month as "Tom Beach, Pizzeria Uno"<ref name="ct-1996-10-11-p21">(1996, October 11). "Business people: Downtown Madison, Inc. board." ''The Capital Times''. p. 21. Newspapers.com image [https://www.newspapers.com/image/522562499/ 522562499].</ref>.
+Both restaurants were hiring through 1997: delivery drivers "w/car (earn $10/hr & up)", wait staff, cooks and hosts in January, cooks and servers in the summer, and day hosts and drivers for "Uno West" in September<ref name="wsj-1997-01-19-p88">(1997, January 19). "Help wanted: Pizzeria Uno, both stores." ''Wisconsin State Journal''. p. 88. Newspapers.com image [https://www.newspapers.com/image/405283442/ 405283442].</ref><ref name="wsj-1997-07-20-p83">(1997, July 20). "Help wanted: Pizzeria Uno now hiring cooks and servers." ''Wisconsin State Journal''. p. 83. Newspapers.com images [https://www.newspapers.com/image/401571315/ 401571315], [https://www.newspapers.com/image/401980461/ 401980461], [https://www.newspapers.com/image/401430705/ 401430705].</ref>. In February the Federal Trade Commission made the chain drop the "low fat" claim for its Thinzetta thin-crust pizzas, all six of which carried more fat than the limit, up to 36 grams a serving<ref name="wsj-1997-02-17-p23">(1997, February 17). "Not so fast, Uno's." ''Wisconsin State Journal''. p. 23. Newspapers.com image [https://www.newspapers.com/image/405272817/ 405272817].</ref>. A State Journal profile of Urban Land Interests that March listed the Gorham Street building among the developer's downtown projects: "222 West Gorham (Pizzeria Uno, Britches Great Outdoors), 1984 to 1985, $1.2 million"<ref name="wsj-1997-03-23-p41">(1997, March 23). "A look at the personalities at the core of Urban Land Interests." ''Wisconsin State Journal''. p. 41. Newspapers.com image [https://www.newspapers.com/image/405338158/ 405338158].</ref>. Uno West took part in Food Share Day on May 6, 1997, and Tom Beach and his wife Martha were quoted in the Capital Times' preview — "Our customers appreciate that we are committed to the community" — under the name Bach; the State Journal, naming him to the county's new workforce-development committee that month and quoting him on welfare reform in July, printed "Breech" and "Beech", the latter as "owner of Pizzeria Uno, 105 S. Butler St.", the company's office<ref name="wsj-1997-05-01-p61">(1997, May 1). "Food Share Day, Tuesday, May 6, 1997." ''Wisconsin State Journal''. p. 61. Newspapers.com images [https://www.newspapers.com/image/401587756/ 401587756], [https://www.newspapers.com/image/401588689/ 401588689], [https://www.newspapers.com/image/521867986/ 521867986].</ref><ref name="ct-1997-05-05-p6">(1997, May 5). "Food Share Day." ''The Capital Times''. p. 6. Newspapers.com image [https://www.newspapers.com/image/521867820/ 521867820].</ref><ref name="wsj-1997-05-24-p11">(1997, May 24). "Dane County workforce-development committee named." ''Wisconsin State Journal''. p. 11. Newspapers.com images [https://www.newspapers.com/image/401588214/ 401588214], [https://www.newspapers.com/image/401588244/ 401588244].</ref><ref name="wsj-1997-07-22-p12">(1997, July 22). "Employers and W-2." ''Wisconsin State Journal''. p. 12. Newspapers.com image [https://www.newspapers.com/image/401574638/ 401574638].</ref>. The city's 1997 license list carried the two restaurants under Pizzeria Uno of Madison and Uno's Concepts, both with Thomas G. Beach as agent<ref name="ct-1997-05-27-p19">(1997, May 27). City of Madison license list, May 1997. ''The Capital Times''. p. 19. Newspapers.com image [https://www.newspapers.com/image/522738530/ 522738530]. Seen in search results only; the page has not been read.</ref><ref name="ct-1997-05-27-p20">(1997, May 27). "City of Madison alcohol-license applications, 1997 (part 2)." ''The Capital Times''. p. 20. Newspapers.com images [https://www.newspapers.com/image/522738533/ 522738533], [https://www.newspapers.com/image/522739551/ 522739551].</ref>. Uno again sold box suppers at Concerts on the Square that summer — deep dish $5, deluxe deep dish and gourmet thin crust $6, a kid's pepperoni $3<ref name="wsj-1997-06-22-p47">(1997, June 22). "Concerts on the Square box-supper menus." ''Wisconsin State Journal''. p. 47. Newspapers.com images [https://www.newspapers.com/image/401899120/ 401899120], [https://www.newspapers.com/image/402451634/ 402451634].</ref> — and had a stand at Taste of Madison<ref name="wsj-1997-08-28-p60">(1997, August 28). "Bar guide." ''Wisconsin State Journal''. p. 60. Newspapers.com images [https://www.newspapers.com/image/401983073/ 401983073], [https://www.newspapers.com/image/401983207/ 401983207].</ref>. The 1997 Readers' Choice Awards of the two dailies ranked Pizzeria Uno second for pizza, behind Pizza Hut and ahead of Pizza Extreme, Rocky Rococo's and Paisan's<ref name="wsj-1997-08-20-p66">(1997, August 20). "Readers' Choice Awards 1997: Good Fat & Drink." ''Wisconsin State Journal''. p. 66. Newspapers.com images [https://www.newspapers.com/image/401949474/ 401949474], [https://www.newspapers.com/image/522167119/ 522167119].</ref>. In December the downtown restaurant hosted the Madison Maennerchor and the Temple Beth El Youth Choir on their holiday rounds of State Street<ref name="wsj-1997-12-13-p13">(1997, December 13). "Downtown holiday events." ''Wisconsin State Journal''. p. 13. Newspapers.com images [https://www.newspapers.com/image/401427237/ 401427237], [https://www.newspapers.com/image/401427586/ 401427586], [https://www.newspapers.com/image/522204720/ 522204720], [https://www.newspapers.com/image/401421435/ 401421435].</ref>.
+In January 1998, as the Kohl Center opened, Beach — now a vice president of the Greater State Street Business Association — told the Capital Times that UW games had long drawn crowds away from State Street and that the arena would deliver thousands to the strip's back door: "Where there's people, there's hope"<ref name="ct-1998-01-16-p6">(1998, January 16). "Kohl Center opening week: State Street merchants' hopes." ''The Capital Times''. p. 6. Newspapers.com images [https://www.newspapers.com/image/522129421/ 522129421], [https://www.newspapers.com/image/522129650/ 522129650].</ref><ref name="wsj-1998-02-27-p22">(1998, February 27). "Changes: Greater State Street Business Association officers for 1998." ''Wisconsin State Journal''. p. 22. Newspapers.com image [https://www.newspapers.com/image/404501248/ 404501248].</ref>. The year's advertising added three pizzas in April, among them Grilled Vegetable and Bayou Chicken, and four entrées in July (Bacon Cheddar Chicken, Chicken & Sausage Penne and two sirloin-tip plates), with "Bring a Friend to Lunch" and "Two Can Dine" coupons and free delivery in a limited area<ref name="wsj-1998-01-18-p217">(1998, January 18). "Pizzeria Uno Chicago Bar & Grill coupons, January 1998." ''Wisconsin State Journal''. p. 217. Newspapers.com image [https://www.newspapers.com/image/404238555/ 404238555].</ref><ref name="wsj-1998-04-26-p285">(1998, April 26). "Pizzeria Uno Chicago Bar & Grill: three new pizzas." ''Wisconsin State Journal''. p. 285. Newspapers.com image [https://www.newspapers.com/image/404519041/ 404519041].</ref><ref name="wsj-1998-07-19-p266">(1998, July 19). "Pizzeria Uno: Keep Cool and Get 'Em While It's Hot!" ''Wisconsin State Journal''. p. 266. Newspapers.com image [https://www.newspapers.com/image/404507106/ 404507106].</ref><ref name="wsj-1998-09-20-p311">(1998, September 20). "Pizzeria Uno: One great tradition." ''Wisconsin State Journal''. p. 311. Newspapers.com image [https://www.newspapers.com/image/406308724/ 406308724].</ref>. Uno West joined Food Share Day on May 5<ref name="ct-1998-04-30-p61">(1998, April 30). "Food Share 1998: dine out Tuesday, May 5." ''The Capital Times''. p. 61. Newspapers.com image [https://www.newspapers.com/image/523391830/ 523391830].</ref>, both restaurants were relicensed under Beach in May<ref name="ct-1998-05-26-p4">(1998, May 26). "City of Madison license applications, June 2, 1998 (Ray Fisher, city clerk; published May 25–27)." ''The Capital Times''. p. 4–5. Newspapers.com images [https://www.newspapers.com/image/521509437/ 521509437], [https://www.newspapers.com/image/521509449/ 521509449].</ref>, Uno sold box suppers at Concerts on the Square from a stand on Pinckney Street<ref name="wsj-1998-06-10-p58">(1998, June 10). "Concerts on the Square 1998 program." ''Wisconsin State Journal''. p. 58–59. Newspapers.com images [https://www.newspapers.com/image/404634983/ 404634983], [https://www.newspapers.com/image/404634988/ 404634988], [https://www.newspapers.com/image/522538900/ 522538900], [https://www.newspapers.com/image/522538909/ 522538909].</ref> and had booth 54 at Taste of Madison<ref name="wsj-1998-09-03-p60">(1998, September 3). "Taste of Madison 1998 vendors." ''Wisconsin State Journal''. p. 60. Newspapers.com images [https://www.newspapers.com/image/405316674/ 405316674], [https://www.newspapers.com/image/522192125/ 522192125], [https://www.newspapers.com/image/405319537/ 405319537].</ref>, and in October both stores were hiring — the west side "between West Towne & Point Cinemas", day hosts to $8 an hour and cooks to $10<ref name="wsj-1998-02-22-p88">(1998, February 22). "Help wanted: Pizza Pit, Pizzeria Uno." ''Wisconsin State Journal''. p. 88. Newspapers.com image [https://www.newspapers.com/image/404490765/ 404490765].</ref><ref name="wsj-1998-07-26-p103">(1998, July 26). "Help wanted: Pizza Pit, Pizzeria Uno." ''Wisconsin State Journal''. p. 103. Newspapers.com image [https://www.newspapers.com/image/404519957/ 404519957].</ref><ref name="wsj-1998-10-04-p106">(1998, October 4). "Help wanted: Pizza Pit truck driver (4253 Argosy Ct.), Pizzeria Uno, Pizza Hut, Rocky Rococo." ''Wisconsin State Journal''. p. 106. Newspapers.com image [https://www.newspapers.com/image/406347111/ 406347111].</ref>. The October 1998 restaurant guide listed both, open daily 11 a.m. to midnight, beside an ad announcing "Voted Madison's Best Restaurant For Pizza!" (Central, 255-7722; West, 833-7200)<ref name="ct-1998-10-29-p112">(1998, October 29). "Pizzeria Uno: Stop in for our famous Deep Dish Pizza." ''The Capital Times''. p. 112. Newspapers.com image [https://www.newspapers.com/image/522544139/ 522544139].</ref><ref name="ct-1998-10-29-p114">(1998, October 29). "Pizzerias (continued, 'Page 31')." ''The Capital Times''. p. 114. Newspapers.com image [https://www.newspapers.com/image/522544155/ 522544155].</ref>. That Christmas the business association's gift-wrapping stand stood "next to Pizzeria Uno at State and Gorham"<ref name="wsj-1998-11-26-p33">(1998, November 26). "Greater State Street Business Association holiday ads, 1998." ''Wisconsin State Journal''. p. 33. Newspapers.com images [https://www.newspapers.com/image/406398797/ 406398797], [https://www.newspapers.com/image/522633214/ 522633214], [https://www.newspapers.com/image/406387842/ 406387842], [https://www.newspapers.com/image/523385912/ 523385912], [https://www.newspapers.com/image/406404166/ 406404166], [https://www.newspapers.com/image/406402899/ 406402899], [https://www.newspapers.com/image/523391637/ 523391637].</ref>.
 In 1999 the two restaurants were licensed to Pizzeria Uno of Madison Inc. (Gorham Street) and Uno's Concepts of Madison Inc. (Mineral Point Road), both with Thomas G. Beach as agent<ref name="ct-1999-05-26-p7">(1999, May 26). City of Madison 1999–2000 alcohol license renewals, part 2: Liquor & Beer Class B (#159–458): But-Lo LLC dba Sal's Pizzeria 313 State St.; First Madco Inc. dba Rocky Rococo 7952 Tree Ln.; Mineral Spirits Inc. dba Edwardo's N…. ''The Capital Times''. p. 7. Newspapers.com images [https://www.newspapers.com/image/522006391/ 522006391], [https://www.newspapers.com/image/522007482/ 522007482].</ref>. Beach, "owner of both Madison Pizzeria Uno restaurants and a third Wisconsin outlet in Milwaukee" (Elm Grove), was vice president of the Greater State Street Business Association that year and backed the parking ramp planned for the Cue-Nique site on West Gorham Street<ref name="ct-1999-03-04-p18">(1999, March 4). "Business people." ''The Capital Times''. p. 18. Newspapers.com image [https://www.newspapers.com/image/522230209/ 522230209].</ref><ref name="ct-1999-06-09-p23">(1999, June 9). "State Street gift certificates." ''The Capital Times''. p. 23. Newspapers.com image [https://www.newspapers.com/image/522180785/ 522180785].</ref><ref name="wsj-1999-07-01-p18">(1999, July 1). "Ramp." ''Wisconsin State Journal''. p. 18. Newspapers.com image [https://www.newspapers.com/image/404115451/ 404115451].</ref>. Michael Muckian gave the west side restaurant, in "the old brick farmhouse on Mineral Point Road", three stars in May 1999: six thin-crust pizzas and twice as many deep dish in three sizes, from $5.49 for a small cheese to $19.69 for a large Chicago Classic or jambalaya pizza, alongside fajitas, crab cakes and sirloin tips. The Artipeggio thin crust (eggplant, artichoke hearts, red peppers) outdid the jambalaya deep dish<ref name="ct-1999-05-01-p41">Muckian, M. (1999, May 1). "Pizzeria Uno's variety proves to be great pace-setter." ''The Capital Times''. p. 41. Newspapers.com image [https://www.newspapers.com/image/521995621/ 521995621].</ref>. The restaurant opened an outdoor patio that summer<ref name="wsj-1999-05-02-p106">(1999, May 2). Pizzeria Uno (West Towne area) hiring hosts and waitstaff 'with growing summer sales and the opening of our popular outdoor patio'. ''Wisconsin State Journal''. p. 106. Newspapers.com image [https://www.newspapers.com/image/404185962/ 404185962].</ref>, and both were in the October 1999 restaurant guide, open daily from 11 a.m. to midnight<ref name="ct-1999-10-28-p114">(1999, October 28). "Rhythm Restaurant Guide 1999–2000: Pizzerias (2)." ''The Capital Times''. p. 114. Newspapers.com image [https://www.newspapers.com/image/522190918/ 522190918].</ref>.
@@ Line 14: / Line 20: @@
 ==Pizza==
 * By January 1994 the Madison advertisements carried the chain's new logo, "The Original Uno Chicago Pizzeria, Est. 1943", with a Rose Bowl deal of two delivered deep-dish pizzas for $14.95<ref name="wsj-1994-01-01-p29">(1994, January 1). 'Uno's Rose Bowl Deal — delivery or take out only: any 2 regular size deep dish pizzas (serves 4–6 people) $14.95, free delivery', with the new logo 'The Original Uno Chicago Pizzeria, Est. 1943' and 'You can't beat the ori…. ''Wisconsin State Journal''. p. 29. Newspapers.com images [https://www.newspapers.com/image/406299699/ 406299699], [https://www.newspapers.com/image/521342051/ 521342051].</ref>. The thin crust was sold that summer as the "Pizzetta": the Harvest Pizzetta, a California-style vegetable pizza, was one of Uno's $5 box suppers at Concerts on the Square<ref name="wsj-1994-06-29-p39">(1994, June 29). "Concerts on the Square box suppers." ''Wisconsin State Journal''. p. 39. Newspapers.com images [https://www.newspapers.com/image/406000147/ 406000147], [https://www.newspapers.com/image/519927407/ 519927407], [https://www.newspapers.com/image/521663938/ 521663938].</ref>.
-* Isthmus readers voted Uno Madison's best restaurant for pizza every year from 1988 to 1992, as a 1993 advertisement boasted<ref name="wsj-1993-04-16-p53">(1993, April 16). Pizzeria Uno 'Dinner for Two — a regular specialty deep dish pizza and soup or salad for 2, every Tuesday only $10.95'; 'Voted Madison's Best Restaurant for Pizza, Isthmus — '88–'92' (also CT April 16 p50). ''Wisconsin State Journal''. p. 53. Newspapers.com images [https://www.newspapers.com/image/406433301/ 406433301], [https://www.newspapers.com/image/521288232/ 521288232].</ref>.
+* Isthmus readers voted Uno Madison's best restaurant for pizza every year from 1988 to 1992, as a 1993 advertisement boasted<ref name="wsj-1993-04-16-p53">(1993, April 16). Pizzeria Uno 'Dinner for Two — a regular specialty deep dish pizza and soup or salad for 2, every Tuesday only $10.95'; 'Voted Madison's Best Restaurant for Pizza, Isthmus — '88–'92' (also CT April 16 p50). ''Wisconsin State Journal''. p. 53. Newspapers.com images [https://www.newspapers.com/image/406433301/ 406433301], [https://www.newspapers.com/image/521288232/ 521288232].</ref>; a 1998 ad still said "Voted Madison's Best Restaurant For Pizza!"<ref name="ct-1998-10-29-p112" />.
+* Three pizzas added in 1998 included the Grilled Vegetable and the Bayou Chicken<ref name="wsj-1998-04-26-p285" />.
 * The Numero Uno and the Chicago Classic deep dish — "the pizza that made us famous" in a 1999 advertisement — were the signature pies; in 1999 the deep-dish list also had Spinoccoli, Sea Delico (shrimp and seafood), chicken and portabello with roasted garlic, and a jambalaya pizza with shrimp, Andouille sausage and chicken. Thin crusts included the Superoni and the Artipeggio<ref name="ct-1999-05-01-p41" /><ref name="ct-1999-10-28-p108">(1999, October 28). Pizzeria Uno Chicago Bar & Grill: 'Chicago Classic Deep Dish Pizza — the pizza that made us famous'; downtown at State & Gorham 255-7722, 7601 Mineral Point Rd. 833-7200, and Elm Grove. ''The Capital Times''. p. 108. Newspapers.com image [https://www.newspapers.com/image/522190880/ 522190880].</ref>. The Numero Uno was still the most popular item in 2011<ref name="ct-2011-05-19-p5" />.
 * The Spinoccoli, an individual deep dish with spinach, broccoli, cheese, garlic and tomato, was Uno's $5 box supper at Concerts on the Square in 1994 and its $2 slice at Taste of Madison in 1995<ref name="wsj-1994-06-29-p39" /><ref name="ct-1995-08-31-p55">(1995, August 31). "Taste of Madison 1995: a one-day game plan." ''The Capital Times''. p. 55. Newspapers.com image [https://www.newspapers.com/image/522641365/ 522641365].</ref>.
@@ Line 21: / Line 28: @@
 ==Former Locations==
-* 222 W. Gorham St. (about November 1984; licensed through 2004<ref name="ct-2004-05-25-p4">(2004, May 25). City of Madison license renewal applications, 2004–05 (pages 4–5). ''The Capital Times''. p. 4. Newspapers.com images [https://www.newspapers.com/image/526011606/ 526011606], [https://www.newspapers.com/image/526011606/ 526011606], [https://www.newspapers.com/image/526011457/ 526011457].</ref>; the building belonged to Urban Land Interests by April 2004<ref name="wsj-2004-04-20-p1" />). The building was Quaker Steak & Lube by May 2012<ref name="wsj-2012-05-10">(2012, May 10). City of Madison license list, May 2012. ''Wisconsin State Journal''.</ref>.
+* 222 W. Gorham St. (March 11, 1985<ref name="ct-1985-03-20-p19" />; licensed through 2004<ref name="ct-2004-05-25-p4">(2004, May 25). City of Madison license renewal applications, 2004–05 (pages 4–5). ''The Capital Times''. p. 4. Newspapers.com images [https://www.newspapers.com/image/526011606/ 526011606], [https://www.newspapers.com/image/526011606/ 526011606], [https://www.newspapers.com/image/526011457/ 526011457].</ref>). The building was a 1984–85 Urban Land Interests project costing $1.2 million<ref name="wsj-1997-03-23-p41" />, and still belonged to the developer in April 2004<ref name="wsj-2004-04-20-p1" />. The building was Quaker Steak & Lube by May 2012<ref name="wsj-2012-05-10">(2012, May 10). City of Madison license list, May 2012. ''Wisconsin State Journal''.</ref>.
 * 7601 Mineral Point Rd. (July 15, 1991<ref name="wsj-1991-07-13-p16" /> to May 16, 2016<ref name="mc-2016-05-25-uno-west-closes" />). Before Uno the farmhouse was Chez Michel, with the Cajun Cafe on its second floor, until the end of 1990<ref name="ct-1990-12-24-p13" />.
 * 3010 Crossroads Dr. (May 2002<ref name="ct-2002-05-27-p3" /> to about June 2022). La Taguara was to open in the space<ref name="ct-2022-07-13-pO27" />.

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