1940s (decade): Difference between revisions

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Add the 3 Sisters' grand opening (August 1948) and link its page
Add Amato's Frozen Custard Restaurant opening (1947)
 
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* August 6: grand opening of the [[3 Sisters Dining Room|3 Sisters Pompeii Dining Room]], 736 W. Washington Ave.<ref name="wsj-1948-08-06-p6">(1948, August 6). "Grand Opening — 3 Sisters Pompeii Dining, 736 W. Washington Ave.": Italian dishes, steaks; mixed and fancy drinks; 11 a.m. to 2 a.m. ''Wisconsin State Journal''. p. 6. Newspapers.com image [https://www.newspapers.com/image/405026041/ 405026041].</ref>
* August 6: grand opening of the [[3 Sisters Dining Room|3 Sisters Pompeii Dining Room]], 736 W. Washington Ave.<ref name="wsj-1948-08-06-p6">(1948, August 6). "Grand Opening — 3 Sisters Pompeii Dining, 736 W. Washington Ave.": Italian dishes, steaks; mixed and fancy drinks; 11 a.m. to 2 a.m. ''Wisconsin State Journal''. p. 6. Newspapers.com image [https://www.newspapers.com/image/405026041/ 405026041].</ref>
* September: the 3 Sisters Pompeii Dining Room and Tony's Bar, 736 W. Washington Ave., an Italian restaurant, advertises "Pizza Pie" every week<ref name="wsj-1948-09-10-p21">(1948, September 10). 3 Sisters Pompeii Dining Room, 736 W. Washington Ave.: "Have you tried our ... Pizza Pie". ''Wisconsin State Journal''. p. 21. Newspapers.com image [https://www.newspapers.com/image/404751332/ 404751332].</ref>.
* September: the 3 Sisters Pompeii Dining Room and Tony's Bar, 736 W. Washington Ave., an Italian restaurant, advertises "Pizza Pie" every week<ref name="wsj-1948-09-10-p21">(1948, September 10). 3 Sisters Pompeii Dining Room, 736 W. Washington Ave.: "Have you tried our ... Pizza Pie". ''Wisconsin State Journal''. p. 21. Newspapers.com image [https://www.newspapers.com/image/404751332/ 404751332].</ref>.
===== 1947 =====
* November 12: Amato's Frozen Custard Restaurant, later [[Amato’s Holiday House]], is "now open" at 515 S. Park St.<ref name="ct-1947-11-12-p6">(1947, November 12). "Now open!" Amato's Frozen Custard Restaurant, 515 S. Park St.: complete dinners, lunches, sandwiches and fountain service. ''The Capital Times''. p. 6. Newspapers.com image [https://www.newspapers.com/image/518277461/ 518277461].</ref>


===== 1949 =====
===== 1949 =====

Latest revision as of 19:23, 28 October 2026

In the 1940s pizza was still a novelty in Madison. The word first appears in the papers in syndicated columns that had to explain it ("pronounced peet-za"), and the first local businesses to advertise it were Italian restaurants in and near the Greenbush neighborhood's "Spaghetti Corner" (Park and Regent streets) and, from 1949, The Grotto on State Street. Pizza became popular after American soldiers came home from Italy at the end of World War II[1].

1941
  • January 22: a syndicated Hollywood column in the Capital Times prints a recipe for "Neapolitan 'Pizza'", the specialty of a Hollywood restaurant — the earliest "pizza" in the Madison papers[2].
1942
  • November: 907 Regent St. is a grocery, the Joe Reda Meat Market and Grocery[3].
1945
  • January 19: the grocery fixtures at 907 Regent St. are advertised for sale[4].
  • February 2: Joe’s Pizza Pie, "Restaurant and Tavern — 907 Regent St. — We Specialize In Pizza", Joe Aiello, proprietor, begins advertising every week in both papers[5][6].
  • October 10: the Capital Times runs an NEA food column, "Pizza, Favorite of Teen-Agers, An Italian Pie": "PIZZA (pronounced peet-za) is an Italian pie with a savory filling usually made of sausage or anchovies and cheese"[7].
  • December 7: Joe's Pizza Pie Spaghetti House advertises that it has "Reopened"[8].
1948
  • August 6: grand opening of the 3 Sisters Pompeii Dining Room, 736 W. Washington Ave.[9]
  • September: the 3 Sisters Pompeii Dining Room and Tony's Bar, 736 W. Washington Ave., an Italian restaurant, advertises "Pizza Pie" every week[10].
1947
1949
  • January 9: The Grotto opens in the former Busch's Tea Room on State Street: "It's called Pizza Pie ... and in our NEW ITALIAN GROTTO we make the best ... the new home of Pizza Pie"[12].
  • January 14: the 3 Sisters answers with a banner ad: "PIZZA PIE PIZZA PIE PIZZA — YES we're still the home of PIZZA PIE"[13].
  • September: the Grotto, 636 State St., sells pizza to take out: "Take out some PIZZA'S for your party"[14]. By November it offers pizza pie "with Bacon, or Italian Sausage, or Anchovies"[15].

See also

Notes

  1. ↑ Martell, C. (2010, March 28). "WWII soldiers made pizza a Madison staple." madison.com.
  2. ↑ (1941, January 22). Syndicated Hollywood column with a recipe for "Neapolitan 'Pizza' (specialty of Romea's Chianti restaurant)". The Capital Times. p. 3. Newspapers.com image 529638218.
  3. ↑ (1942, November 12). Business personal: purchase of the Joe Reda Meat Market and Grocery, 907 Regent St. Wisconsin State Journal. p. 24. Newspapers.com image 396966054.
  4. ↑ (1945, January 19). Store fixtures for sale, including a grocery display counter, at 907 Regent St. Wisconsin State Journal. p. 13. Newspapers.com image 402011348.
  5. ↑ (1945, February 2). "Joe's Pizza Pie Restaurant and Tavern — 907 Regent St. — We Specialize In Pizza", Joe Aiello, proprietor. Wisconsin State Journal. p. 10. Newspapers.com image 401954200.
  6. ↑ (1945, February 2). Joe's Pizza Pie advertisement, 907 Regent St. The Capital Times. p. 11. Newspapers.com image 518730913.
  7. ↑ Maddox, B. G. (1945, October 10). "Pizza, Favorite of Teen-Agers, An Italian Pie." The Capital Times. p. 8. Newspapers.com image 518354583.
  8. ↑ (1945, December 7). "Joe's Pizza Pie — Spaghetti House — 907 Regent St. — Reopened". The Capital Times. p. 15. Newspapers.com image 518420298.
  9. ↑ (1948, August 6). "Grand Opening — 3 Sisters Pompeii Dining, 736 W. Washington Ave.": Italian dishes, steaks; mixed and fancy drinks; 11 a.m. to 2 a.m. Wisconsin State Journal. p. 6. Newspapers.com image 405026041.
  10. ↑ (1948, September 10). 3 Sisters Pompeii Dining Room, 736 W. Washington Ave.: "Have you tried our ... Pizza Pie". Wisconsin State Journal. p. 21. Newspapers.com image 404751332.
  11. ↑ (1947, November 12). "Now open!" Amato's Frozen Custard Restaurant, 515 S. Park St.: complete dinners, lunches, sandwiches and fountain service. The Capital Times. p. 6. Newspapers.com image 518277461.
  12. ↑ (1949, January 9). "It's called Pizza Pie ... and in our new Italian Grotto we make the best" — The Grotto (formerly Busch's Tea Room). Wisconsin State Journal. p. 40. Newspapers.com image 401293135.
  13. ↑ (1949, January 14). "Pizza Pie Pizza Pie Pizza — Yes we're still the home of Pizza Pie" — 3 Sisters Dining Room, Tony's Bar, 736 W. Washington Ave. Wisconsin State Journal. p. 11. Newspapers.com image 401296779.
  14. ↑ (1949, September 23). The Grotto, 636 State St., Busch Bldg.: "Take out some pizza's for your party". The Capital Times. p. 6. Newspapers.com image 520626789.
  15. ↑ (1949, November 4). The Grotto advertisement: pizza pie with bacon, Italian sausage or anchovies. The Capital Times. p. 15. Newspapers.com image 523339788.
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